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‘TIS THE SEASON TO COLLECT DELICIOUS MOMENTS WITH COMFORTING CUPS OF SEASONAL WARMTH

By
Tan Heng Hong
-

Savour the holidays with returning festive flavours and new treats at The Coffee Bean & Tea Leaf®

Kuala Lumpur, 29 November 2021 – The warm scent of spices, the invigorating freshness of peppermint, the intoxicating aroma of freshly brewed coffee and hot chocolate, the waft of freshly-baked cakes and pastries…. What could be more comforting than these as you grip a steaming cup between your hands?

As with all good things, they are best enjoyed in the company of loved ones, and after the year we’ve had, of being confined at home with only our screens for company, the thought of celebrating the festive season with friends and family, over freshly served food and beverages, feels like a holiday dream come true!

This year, The Coffee Bean & Tea Leaf® is determined to give you even more reason to celebrate, with the return of its classic range of Double Chocolate Peppermint drinks that you can enjoy hot, iced or Ice Blended®, and its signature Holiday Log and Stollen, among other offerings.*

* Refer to factsheet for full menu

“There’s something comforting and reassuring in the classics, whether it’s a familiar face or a well-loved holiday treat. What’s more, at The Coffee Bean & Tea Leaf®, we believe that every cup tells a story, and the stories you share over these cups only deepen relationships – these are the small but profound things that truly matter in life, and we hope you take every opportunity to reconnect with your loved ones after so many months apart,” said Fiona Rodrigues, Head of Sales & Marketing, The Coffee Bean & Tea Leaf® Malaysia. “As we welcome the return of classics, let’s make this a season truly worth celebrating, with special moments and precious memories to cherish for years to come.”

Lastly, the festive season would not be complete without a chance to help others. You can help to make this season special for those in need with exclusively designed Caring Cup Gift Tags in support of Assunta Integrated Social Services (ASSISS). This outreach programme by Assunta Hospital offers free healthcare for the poor via mobile clinics. With each RM2 purchase of a gift tag (RM2 per piece, RM8 per set), your contribution will assist in setting up a new mobile clinic so that more people will receive the care they need.

For more information, visit the CB&TL Instagram account @coffeebeanMY or Tiktok account @coffeebeanMY, or website www.coffeebean.com.my for the full menu, as well as some great deals and Holiday Bundle promotions. Enjoy them at all CB&TL operating outlets, collect them personally using the Leaf With Me pick-up platform, or get them delivered via your trusty Grabfood and Foodpanda riders.

Double Chocolate Peppermint beverages

Iconic Beverages & New Festive Flavours

Enjoy our iconic Double Chocolate Peppermint beverages, back for a limited time only! Take your pick from these great choices – Double Chocolate Peppermint Ice Blended®, Pure Double Chocolate Peppermint Ice Blended®, Double Chocolate Peppermint Latte (hot/iced), Double Chocolate Peppermint Cocoa (hot / iced), (small and regular from RM16 to RM18). Alternatively, try our Peppermint Nitro Latte (RM16) for an extra caffeine kick, or the Peppermint Hot Tea, served in a cup (RM9.60) or pot (RM12.50) for a soothing comfort-in-your-tummy minty experience.

For a refreshing twist, try the brand-new Blackcurrant range (right) – choose from Double Chocolate Ice Blended® (small RM17.30 and regular RM18.80), Blackcurrant Cold Brew Sweet Tea or Sparkling Blackcurrant Cold Brew Tea (small RM14.50 and regular RM16).

Stollen Moments

Scrumptious Treats

(From left to right) Feast your eyes on our Snowy Holiday gingerbread village (RM220), the perfect edible centrepiece, or dig in to the Warm Winter Log (RM14.90 per slice, RM149.90 for a whole cake). For some sweet yet spicy flavours, don’t miss out on Stollen Moments (RM55 each) for fruits, almonds and traditional German holiday spices or Jingle Berry Swirl (RM8.50 each) cranberries, almond and lemon in a delicious swirl!

Starry Starry Night

 Chocolate Indulgence

(From left to right) Don’t miss our Happy Holiday Log (RM14.90 per slice, RM149.90 for a whole cake), generously filled with chocolate mousse and chocolate ganache; Winter Forest (RM14.90 per slice, RM60 for a petite cake or RM149.90 for a whole cake), a Black Forest cake layered with chocolate, apricot and topped with sour fruit cherries; and Starry Starry Night (RM13.90 per slice, RM139.90 for a whole cake), filled with chocolate and cranberries!

Lil’ Mr Snow

For the Young & the Young-at-Heart

(From left to right) Put a smile on someone’s face! It’s hard to resist when you see a happy face smiling back! Who can resist the adorable Lil’ Mr Snow (RM9.90 each) and Jolly Breadman (RM7.90 each) with colourful sugar ball buttons, chocolate smile and gingerbread spice! A treat for kids and adults of all ages!

Beef Steak Pandesal

Savoury Delights

(From left to right) Great for breakfast or a teatime snack, grab this Beef Steak Pandesal (RM6.90 each), freshly baked, soft buttery rolls stuffed with beef, onions, green peas and basil, or for a full meal, try Grandpa’s Turkey Sandwich (RM22 each), a hearty sandwich with turkey, cheddar cheese and spinach topped with cranberry jam encased in ciabatta bread.

To Enjoy at Home or On-the-Go

Fill your home with the aroma of freshly-brewed coffee with the dark-roasted Holiday Blend (RM55) or enjoy the Limited Edition Powders in French Deluxe Vanilla, Hazelnut, Peppermint Chocolate, or Dark Chocolate (RM39 per tin), served up in the delicate Peace on Earth mug (RM38). There’s also a great selection of beautiful tumblers for both hot and cold beverages (RM58-88) to keep you hydrated on the go! 

Promotions & Bundle Deals

CB&TL Single Serve Machines

o   Enjoy 30% off selected models until 26 December 2021

o   Applicable for Desto, Kaldi, Venus, Contata, Bianca and Clio models

o   Products offered are subject to availability, while stocks last. 

Holiday Bundle: Get Two Double Chocolate Beverages for only RM28!

o   Available in-store at operating stores in Peninsular Malaysia and Leaf with Me pick-up platform until 31 December 2021.

o   First beverage: One 16oz Double Chocolate Ice Blended®, Pure Double Chocolate Ice Blended® / hot or iced Double Chocolate Latte, hot or iced Café Double Chocolate, hot or iced Double Chocolate

o   Second beverage: One 16oz Double Chocolate Ice Blended®, Pure Double Chocolate Ice Blended® / hot or iced Double Chocolate Latte, hot or iced Café Double Chocolate 

#DeliciousMoments Scratch Card Giveaway

o   Get ONE (1) #DeliciousMoments scratch card per transaction

o   Scratch to reveal a Holiday surprise

o   Valid at operating stores in Peninsular Malaysia from 24 December 2021 – 31 January 2022 (12pm – 6pm only), while stocks last.

o   Giveaway not applicable with any other promotions, discounts, vouchers or privileges.

o   Terms & conditions apply.

 

New Hopster carbonated hop soda offers relaxation free from sugar and low in calorie

By
Tan Heng Hong
-

Hopster, a new range of carbonated hop soda by TC Pharmaceutical, has been launched in Thailand. The beverage contains natural hops imported from America, which contains important substances that help with relaxation. We are seeing the growing trend of functional beverages that help consumers relax and sleep well amidst rising stress while living under the pandemic.

The drink is recommended to consume on its own or as a mixer in juices, coffee and other sweetened beverages.

Hopster is low in calorie (10kcal) and is free from alcohol and sugar. This refreshing drink has a sweet and sour taste with a lightly fizzy touch.

Hopster is seen as an adult soft drink positioned as an alcohol-free alternative. It is available in Japanese Plum flavour and Original. Hopster is sold on TCP Online store on Shopee as well as 7-Eleven and other retail outlets.

Boost Rolls Out New Food Ordering Platform to Help F&B Merchants Shift Online Easily

By
Tan Heng Hong
-

The new ‘Boost Makan’ is a versatile and easy to use food ordering platform integrated within the Boost Biz merchant app

Kuala Lumpur, 29 November 2021 – Boost recently added a new food ordering platform called Boost Makan to help its F&B merchants bring their businesses online without the hassle of complicated backend systems and expensive fees. Existing Boost merchants can easily access Boost Makan directly within the Boost Biz merchant app and sign up for the food ordering platform with no onboarding fees imposed for a limited time. 

Boost Makan is open to all F&B merchants who want to shift their business online using a platform they are already familiar with. This includes cafes, restaurants, home businesses, hawkers, food court stalls and even food trucks. Some of the benefits merchants can enjoy include a user-friendly platform, low transaction fees, reliable third-party delivery partners, and fast payment settlements within two (2) working days. 

Sheyantha Abeykoon, CEO of Boost said, “The addition of Boost Makan to the Boost Biz merchant app is part of our efforts to enhance the merchant solutions we offer. This platform was rolled out six weeks ago as a trial with selected existing Boost F&B merchants. We received positive feedback from our merchants who participated and we’re happy to serve the needs of F&B businesses of any size run an omnichannel operation with ease. Our F&B merchants can leverage more functions without needing an additional device, system or Point-of-Sale (POS) terminal since it is integrated within the Boost Biz app. This will help them widen their business reach as well as give our users a more options for their meals.” 

“Boost currently has over 380,000 merchants across Malaysia, of which a large segment are F&B businesses. We are excited to help these entrepreneurs take their businesses online, broaden their revenue streams and reach a wider customer base while leveraging on our more than 9.5 million users,” Sheyantha added. 

The Boost Makan platform syncs up on the Boost eWallet app, where users can access and browse to place food orders. This means that changes made on the merchant’s side via the Boost Biz app will be reflected instantly on the customer’s side. 

There are four order fulfilment methods merchants can choose from on Boost Makan. Options include delivery with a 20KM coverage radius, pick-up, in-store contactless orders for walk-ins and drive-thru. Delivery and pick-up methods allow customers to set their expected delivery time or preferred pick-up time respectively. Whereas the drive thru method allows customers to provide their vehicle number together with their order, so merchants can identify customers’ cars and have food sent directly to them upon arrival at the merchant’s place of operation. This is a value-added service option merchants can choose to deliver a better customer experience, where customers do not need to worry about parking or leaving their cars. 

Registration for Boost Makan is simple. Interested merchants can visit Boost’s web portal to complete a simple registration process. Guides are available for merchants to refer to through the web portal for help with registration and using the Boost Makan food ordering platform. Alternatively, merchants can reach out to their respective agents to help with the registration process. 

From now until 31 December 2021, new and existing F&B merchants will receive RM50 merchant incentive upon registering with Boost Makan. This incentive is only applicable to new and existing F&B merchants who have yet to onboard with Boost under the Go-eCommerce Onboarding Campaign. 

For more information on Boost Makan and all the features offered, kindly visit www.myboost.com.my/features/boost-makan/ 

Siam Winery launches Thailand’s first hard seltzer – Zeltzer Fizz

By
Tan Heng Hong
-

Hard seltzer, known as a low calorie alcoholic drink, is slowly making wave in Southeast Asia. In Thailand, Siam Winery, best known for its SPY Wine Cooler, has recently launched Zeltzer Fizz, which is described as Thailand’s first hard seltzer.

We have seen notable launches in Singapore by The Coca-Cola Company’s Topo Chico and Carlsberg’s Somersby Hard Seltzer as well as in the Philippines by Asia Brewery’s Spritz (3.5% ABV). Similar to the hard seltzer launched elsewhere, these hard seltzer beverages are marketed as fun and light with low calorie usually around 100 kcal and low in sugar.

Zeltzer Fizz alcoholic sparkling water with a 5% ABV is available in Melon and Kyoho Grape Berry flavours.

Notable markets where hard seltzer is still not available include Malaysia and Indonesia. We expect hard seltzer will be launched in Malaysia and Indonesia in the near future.

Tealive showcases new Pandan Lava series and Boba Gummy

By
Tan Heng Hong
-

Tealive is riding the pandan trend with the launch of the limited edition Pandan Lava series. The new series is crafted with pandan and comprise Pandan Lava Milk Tea, Pandan Lava Pearl Smoothie and Pandan Lava Pearl Milk Tea. Pandan Lava Milk Tea is served hot for cheer-me-up during rainy days. We have seen pandan appearing in foodservice and packaged beverages including in Nescafe Pandan RTD coffee.

Tealive has also made available Boba Gummy as it maximises the potential of its boba to create a gummy candy to target the snacking segment. Boba Gummy can be consumed anytime, anywhere. Tealive Boba Gummy is available at Tealive outlets.

Ajinomoto introduces “Concentrated Soup Powder, Tonkotsu Flavor” To Food Service Market as the first brand in Thailand

By
Tan Heng Hong
-

Ajinomoto Co., (Thailand) Ltd., the top market leader of seasoning product in Thailand, introduced new product “Concentrated Soup Powder, Tonkotsu Flavor, Ajinomoto Brand”, the Japanese pork bones soup, as the first brand of Shabu soup product for Food Service business, expected to penetrate into Shabu restaurant which is one of the popular among Thai people.

Nowadays, the existing Tonkotsu Shabu soup seasoning products in Thai market mostly serve for a group of household consumers which is not suitable for the Food Service business due to the price is relatively high. As a result, in order to meet the market demand and consumption behaviour of Food Service business and Shabu restaurant, Ajinomoto as the seasoning powder specialty with deep understanding of local food culture, has developed the product Concentrated Soup Powder, Tonkotsu Flavor that will help Shabu restaurant to increase the variety of soup menus to attract consumers with its distinctive ‘Mellow taste, stable taste, easy to use, suitable for making Shabu or Ramen soup. No need to simmer for several hours’. The product is in powder form, size 450g per sachet that only 1 sachet can make up to 16 litres (16 pots) of Shabu soup, meeting the needs of Food Service business who wants to create their flavors easily like a professional together with saving time in cooking and saving cost for the restaurants as well.

This is one of Ajinomoto’s innovative products using our key expertise of Umami for quality product development to provides more convenient for our consumers and Food Service business by shortening cooking time and decreases amount of ingredients preparation to answer the current people’s hasty lifestyle reflecting our intention to promote Thai people “Eat Well, Live Well” which is a part of our corporate policy “Ajinomoto Group Creating Shared Value (ASV)”. The product is now available at Food Service Business Sales Department (contact number 0-2247-7000 ext. 1263-1270) and online channels Lazada and Shopee under “Ajinomoto Official Shop”. You can keep updating information of Ajinomoto products at www.ajinomotofoodservicethailand.com

Get Free Slurpee or ANDA Mineral Water When You “MyDebit Je with Your ATM Card” At 7-Eleven

By
Tan Heng Hong
-

KUALA LUMPUR, 29 Nov 2021 – 7-Eleven Malaysia, in collaboration with Payments Network Malaysia Sdn Bhd (“PayNet”), the operator of the MyDebit card scheme, launched the latest exciting Gift With Purchase (GWP) campaign where customers will be rewarded when they participate in the “MyDebit Je with Your ATM Card” campaign which runs from now until 31 December 2021 to encourage more 7-Eleven customers to perform cashless payments.

To participate, customers just need to spend a minimum of RM20.00 in a single receipt using their MyDebit ATM card at any 7-Eleven Malaysia store and while stocks last. A barcode will be auto-generated in the receipt. Show your receipt to the cashier and get rewarded with exciting gifts!

Campaign Period & Gifts

  • 23 November to 12 December 2021: One (1) FREE Slurpee 12oz (assorted)
  • 13 December to 31 December 2021: One (1) FREE ANDA Natural Mineral Water (600ml)

7-Eleven Malaysia’s General Manager of Marketing, Chin Hor Wai, said: “We always believe in providing our customers unrivalled convenience, and with the availability of MyDebit payment at all our outlets nationwide, one can easily visit any one of our stores any day as our presence is widespread. This campaign is the ideal way to express our gratitude to our customers by providing them with convenience and rewarding them for their loyalty.”

“Besides encouraging the use of cashless payment methods – such as MyDebit ATM card – that are safe, convenient, and seamless, we strive to enhance our customers’ shopping experience by providing further convenience with a wide array of in-store services such as bill payment and reload services and the acceptance of credit cards and e-wallets.  We want our customers to enjoy maximum convenience when shopping with us,” Chin added.

For more information on the MyDebit Je with Your ATM Card Gift With Purchase (GWP) campaign and full terms and conditions, visit www.7eleven.com.my or follow 7-Eleven Malaysia’s official social media pages at 7ElevenMalaysia.

Wonda Coffee Introduces a New Instant Coffee Range in Malaysia

By
Tan Heng Hong
-
  • WONDA Coffee’s latest range will enable consumers to enjoy a premium coffee experience with an affordable price tag.
  • WONDA Instant Coffee is the brand’s first Instant Coffee in the world!
  • WONDA Coffee will provide sampling of their latest products at top retail outlets to give consumers a taste of their premium coffees

KUALA LUMPUR, 26 November 2021 –  Since their entry in the Malaysian market, WONDA Coffee has quickly grown to become a favourite coffee brand. From premium ready-to-drink (RTD) coffee to 3-in-1 premix coffee, WONDA Coffee’s many variants continue to draw consumers to the brand for a Cup of Joe that tastes like freshly brewed coffee. Continuing to expand their current offerings for consumers in Malaysia, WONDA Coffee has decided to launch its first Instant Coffee range in Malaysia. With the positive growth of WONDA Coffee RTD range, the market has given WONDA Coffee the confidence to grow their brand further expanding their footprint in the hot coffee segment.

The past few years has seen more and more consumers shopping for mainstream and premium coffees, driving aggressive growth for the instant coffee segment. This consumer behaviour was further enhanced during the COVID-19 pandemic, as home based consumption of coffee increased and consumers started infusing their own style in their home brewed cups of coffee. This change in buying habits and behaviours, catapulted instant coffee ranges to become the fastest growing segment within the hot coffee category.

Leveraging these trends and responding to the changing preferences of customers, WONDA Coffee’s move into this segment, not only allows the brand to expand its product portfolio but also bring a WONDA-ful blend of gourmet coffees for Malaysians without burning a hole in their wallets.

“Over the past few years, WONDA Coffee and our products have always been crafted to excite Malaysians with innovative product offerings and engaging marketing strategies, helping us to become one of the fastest growing brands within this category for 5 consecutive years. This growth would not be possible without the support of our loyal customers and therefore, as we grow, we will continue to bring new products for them. It is with great excitement that we are introducing more premium and gourmet coffees in an instant coffee format to bring a brand new WONDA Coffee experience for our customers. Our new range will continue to take our customers taste preferences into consideration while offering a delightful creamy texture and giving our consumers more value for their purchases,” said Yee Pek Kuan, Vice President of Marketing at Etika Sdn Bhd.

Bringing an aromatic blend of beans, WONDA Coffee’s latest instant coffee will be made available in two exciting variants, namely WONDA Gold Class Instant Coffee and WONDA Premium Class Instant Coffee.

The WONDA Gold Class Instant Coffee is a blend of single origin Robusta and Arabica coffee beans that lends your everyday brew a richer taste and a smoother coffee texture. Packed in a 100g modern glass jar and prepared using a freeze dried technology, this coffee mix consists of frozen coffee granules that give your home coffee a renewed freshness and a premium café taste. Whereas the WONDA Premium Class Instant Coffee is 100% of Arabica beans from Brazil single origin, proving a smooth and balanced coffee taste which is available in a stylish 100g jar as well as refillable 100g and 50g pouches.

Both the blends will allow consumers to enjoy a perfectly delightful cup of coffee, with the right notes of bitter, sweet and sour, giving it a taste of just brewed coffee. Customers can also look forward to customising their coffees based on their own taste, choosing to make cappuccinos, lattes or even dalgonas with WONDA Coffee’s gourmet instant coffee.

The new WONDA Instant Coffee range will be made available to consumers in addition to their existing products including RTD coffees, that match the urban on-the-go lifestyle and premix coffees that allow customers to enjoy a hot cup of coffee at an instance’s notice.

WONDA Coffee is offering samplings of WONDA Instant Coffee at selected retail outlets over the upcoming weekends so stay tuned to WONDA Coffee’s Facebook page https://www.facebook.com/WondaCoffeeMalaysia.

CELEBRATE THE FESTIVE SEASON WITH A SERIES OF NEW MENUS AT CÉ LA VI

By
Tan Heng Hong
-

Singapore, 24 November 2021 – CÉ LA VI presents a series of seasonal menus to celebrate the year’s end. The special offerings will include a month-long festive five-course dinner menu, and a five-course Christmas Eve and Christmas Day dinner menu, along with an indulgent New Year’s Eve five-course dinner menu. Each thoughtfully curated menu offers a tantalising feast of traditional festive classics with a contemporary Asian twist. Guests and their loved ones can savour a celebratory meal in stunning surroundings overlooking the breath-taking Singapore skyline while toasting to the holiday season and the new year. 

From 29 November to 23 December, guests can relish in the delectable festive five-course dinner menu (S$128+) available from Mondays to Thursdays. Highlights include starters such as the Scallop Sashimi with grapefruit yuzu vinaigrette and Asparagus & Mushroom Cappuccino with braised leek. The meal unfolds with entrees and mains such as Pan Seared Foie Gras with sea urchin, pineapple chip, and berry chutney and Red Wine Glaze Wagyu Beef Short Rib with parsnip kombucha puree and salted kampot pepper. To end the meal on a sweet note, guests can delight in Rudolph In Blackforest, a smoked chocolate mousse with vanilla compote, brownie sponge, served with a side of cherry vanilla sorbet (also available a la carte, S$22++).  

On Christmas Eve and Christmas Day, guests can indulge in a five-course dinner menu (S$188++) with highlights such as Kuih Loyang & Foie Gras served with plum jam and gingerbread and Salmon Tataki with a side of spinach dressing and micro herb salad. Starters will be followed by larger plates like the Butter Poached Bay Lobster dressed with miso hollandaise and caviar, and Wagyu Beef Short Rib served with mulled wine and parsnip kombucha puree. The festivities are incomplete without the quintessential Christmas Present, a rich fruit cake, orange and dark chocolate cremeux with whisky vanilla mousse. 

For those looking to indulge in an afternoon of bubbles, CÉ LA VI is inviting guests to their free-flow brunch from 12pm – 3pm on Christmas Day and Boxing Day. Enjoy 3 hours of bottomless Prosecco, wine, spirits, beer and cocktail (S$98++) with an upgrade option for Billecart-Salmon Champagne (S$48), complimenting a festive twist on their a la carte Breezy Brunch menu. 

For the extra holiday cheer, CÉ LA VI will be featuring a special festive cocktail that will be offered throughout their venue from 1 December – 26 December. Cocktail enthusiasts can sip on Ginger Firecracker (S$25++), a rich cocktail inspired by the classic Old Fashioned with a profile of marmalade and gingerbread, and tasting notes of warm chocolate orange and spiced banana. Inspired by the classic Old Fashioned, Ginger Firecracker is made with Monkey Shoulder, Sweet Vermouth, White Chocolate, Ginger and Orange. 

On New Year’s Eve, guests are invited to a spectacular five-course dinner menu (S$258++). The feast begins with Triple Celebration, a Chef’s selection of stormshell clam, scallop sashimi and Fine de Claire Oysters with laksa mayonnaise, grapefruit vinaigrette, yuzu soyu sabayon, seagrapes & caviar. The second course features dishes such as Chawanmushi with mushroom dashi and sea urchin, followed by Lobster Tail with miso hollandaise and ikura. Revel in Tuwinga Black Angus Ribeye with parsnip kombucha puree, red wine glaze and onion jam before finishing on a sweet note with White Night, a decadent Champagne mousse with Champagne vanilla sorbet and grape compote. 

Christmas is a special time of the year, and CÉ LA VI invites guests to spend time with loved ones safely, all managed within the limits of the recent dine-in regulations. Guests are required to show proof of their full vaccination status or provide a negative PET result for the duration of his/her dine-in from MOH-approved Covid-19 test provider. Guests must check in via the TraceTogether app and will be ushered to their seats. Guests can browse through the QR code menu and place all orders with any of the CÉ LA VI staff to enjoy at their table.

Reservations are required and tables are limited to 5 pax following the Government’s regulations. Reserve your table online here, by phone at +65 6508 2188 or email at reservation-sg@celavi.com

CÉ LA VI Festive 5-Course Dinner Menu Details

CÉ LA VI Restaurant

Dates: 29th November – 23rd December, Monday to Thursday

Price: S$128++

Seating: Al fresco and indoor open-air dining tables available. Please note that in the case of wet weather, outdoor table reservations cannot be guaranteed.

CÉ LA VI 5-Course Christmas Eve & Christmas Dinner Details

CÉ LA VI Restaurant

Dates & Times: 24th, 25th & 26th December

Price: S$188++

Seating: Al fresco and indoor open-air dining tables available. Please note that in the case of wet weather, outdoor table reservations cannot be guaranteed.

CÉ LA VI New Year’s Eve 5-Course Dinner Menu Details

CÉ LA VI Restaurant

Dates: 31st December

Price: S$258++

Seating: Al fresco and indoor open-air dining tables available. Please note that in the case of wet weather, outdoor table reservations cannot be guaranteed.

Malaysian Top Homegrown MSMEs and Brands Achieved Million-Ringgit Sales in a Single Day During Lazada 11.11!

By
Tan Heng Hong
-

 

  • Top local brands saw sales spike by more than 25x compared to a typical day
  • Buyers increased by 24x in the first 2 hours of the 11.11 Sale
  • Nearly 1 in every 2 newly onboarded sellers secured first sale in less than 7 days

KUALA LUMPUR, 24 NOVEMBER 2021 – More than 25 times as much sales was generated by Lazada’s 11.11 Biggest One-Day Sale for top Malaysian homegrown brands compared to a typical day, with top micro-small-and-medium-sized enterprises (MSMEs) exceeding the one-million-ringgit threshold in a single day. 

As the local economy gradually recovers, local MSMEs continue to develop at a robust pace, with nearly 1 in every 2 newly onboarded businesses securing their first online customer within less than 7 days after going live, in the lead up to the recent Lazada 11.11 shopping season. 

“It is exciting to see that local MSMEs and homegrown businesses are embracing digitalisation and showing a healthy growth trend, from store set-up to their first successful sale and beyond, as seen during the recent 11.11 Sale. We are inspired by their resilience and will continue to support their growth by connecting them to our community of online shoppers,” said Darren Rajaratnam, Chief Operating Officer, Lazada Malaysia. 

According to Lazada’s latest Digital Commerce Confidence Index (DCCI) report, 76% of Southeast Asia’s online sellers stated that they are optimistic about future growth despite a challenging operating environment. The findings also indicated that ahead of the year-end online shopping festivals, such as 11.11 and 12.12, businesses looked to ramp up their inventories and staff levels. 

Businesses saw their preparations bear fruit as Lazada Malaysia saw a 24x increase in local buyers on its platform during the first 2 hours of the 11.11 sale this year, compared to an average day during the same period, demonstrating a burgeoning trend of midnight bargain hunters with a high purchase intent. This upward trend served as a springboard for local businesses to gain new customers and accelerate their digital growth. 

Johnson, owner of The Hopz Sdn. Bhd, said: “Even though our store only went live on Lazada just two months ago, we are immensely thrilled to have our sales reach over one million ringgit in less than 24 hours on 11 November. Not only that, our store followers rapidly increased by more than 26% after the Lazada 11.11 Sale. We are grateful to Malaysians for supporting local MSMEs on Lazada during these uncertain times and we are also thankful to Lazada for providing the tools, training, and support for local entrepreneurs to grow our business seemingly overnight.” 

Koo Ye Fei, founder of popular homegrown mattress brand, NeckPro, said: “This year is our 5th year participating in Lazada’s annual 11.11 Biggest One-Day Sale and as always, our brand continues to offer great value to customers. In the recent 11.11, not only did we experience a phenomenal 25x sales uplift compared to a normal day, we also further strengthened our brand by spreading awareness, winning new customers, and gaining market share on LazMall.” 

11.11, dubbed the year’s most anticipated shopping event, is widely regarded as the mother of all online sales. First introduced by Lazada to Southeast Asia in 2013, Lazada’s ‘11.11 Effect’ has now become the industry standard, popularising double-digit mega sales and cultivating a vast online shopping community across the country – propelling economic activity in the digital space. Being one of the first major ecommerce players in Malaysia that shaped the thriving modern-day digital economy, Lazada has been a key driver of digital transformation for both local MSMEs as well as large corporations. 

For more info on Lazada, please visit: https://lzd.co/MegaSale

To sign up on Lazada as a seller, please visit: http://lzd.co/SellOnLazadaMY

For more info on Lazada’s Pintar Niaga package for MSMEs, please visit: http://lzd.co/SellerPPN

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