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Spreading The Joy Of Reading To Underprivileged Children

Back Row (L to R): Managing Director of NGOhub, Chun Wah Hoo, 7-Eleven Malaysia’s General Manager of Marketing, Ronan Lee and caretaker at Raudhatul Nurr Jannah, Zurina Zainudin along with some of the underprivileged children at the charitable organisation.

KUALA LUMPUR, 25 AUGUST 2020 The largest 24-hour standalone convenience store operator, 7-Eleven Malaysia, in collaboration with its partner NGOhub, has taken the initiative to donate educational books to selected charitable organisations and orphanages which aims to promote the reading habits among underprivileged children.

Different types of books were donated to selected charitable organisations and orphanages which include fiction, non-fiction, poetry and storybooks. Among the recipients are Raudhatul Nurr Jannah, Yayasan Anak-Anak Yatim Pinggir Taman Tun Dr Ismail, Pusat Jagaan Kanak-Kanak Wilayah Persekutuan, Pertubuhan Kebajikan Anak Yatim Mary, Rumah Bakti Nur Syaheera, and Pertubuhan Rumah Anak Yatim Berkat Kasih (House of Love), among others.

7-Eleven Malaysia’s General Manager of Marketing, Ronan Lee said: “In today’s fast-paced world, we often overlook the importance of books and how much of a difference they can make, especially in the lives of our younger generation. Reading comprehension and critical literacy skills are of utmost importance, even more so for these less fortunate children. It is high time to help these young children develop a culture of reading at an early age, and books need to be made a part of the environment a child grows up in.”

“At 7-Eleven Malaysia, it has always been part of our corporate values to provide support and assistance in the local communities that we serve, especially the vulnerable groups. We hope that this small contribution will help to cultivate good reading habits in these young learners who will be the leaders of tomorrow,” Lee concluded.

Overwhelmed by the book donation, the caretaker at Raudhatul Nurr Jannah, Zurina Zainudin said, “We want all our children to become avid readers and, having a mini library filled with a variety of books, helps us achieve this goal. For that reason, we are excited to be able to provide these underprivileged children with additional reading material to help them develop a love of reading and broaden their literary skills.”

“Our daily reading sessions last between thirty minutes and forty minutes, and the children are all thrilled as they now have more book genres to choose from, both fiction and non-fiction,” she added.

Lay’s x KFC co-branded chips launched in Thailand

Image from The Standard

Lay’s Thailand has introduced a co-branded KFC Original Recipe Chicken potato chips, which is exclusively available at 7-Eleven Thailand. Also available is the Wingz Zabb flavour. Each pack costs THB 20.

In fact, the partnership between Lay’s and KFC is nothing new. In fact, they have launched similar products but with different flavours in other markets including in Hong Kong with MAXX Deep Ridged in November 2019. In Southeast Asia, KFC co-branded snack is rare, thus making the latest collaboration something unique to consumers in this region.

UNIQLO to Launch AIRism Mask in Malaysia on September 14

High-performance offering to help keep people comfortable in challenging times

August 24, 2020, Kuala Lumpur – Global apparel retailer UNIQLO today announces that it will launch the AIRism Mask at all stores in Malaysia, including its online store, on September 14. Face masks are a simple and effective means of staying healthy in these challenging times. UNIQLO drew on this widespread practice and customer requests to develop a mask that would optimize health, protection and comfort in daily use. The AIRism Mask reflects the UNIQLO commitment to making everyone’s life better through LifeWear.

A unique triple layer structure enhances performance

The AIRism Mask employs a triple-layer structure that enhances the performance that is essential for such items. The center of the mask employs a filter that delivers a bacterial filtration efficiency of 99%, protecting the skin from bacteria and pollen particles. Sandwiching the filter is AIRism mesh fabric. In addition, the triple-layer structure has a UPF 50 rating, so it cuts 90% of ultraviolet rays.

Retains high-protection filtering even after washing

Functionality was paramount in the development of the AIRism mask. UNIQLO noted that customers increasingly prefer reusable masks as daily wear, to minimize their environmental impact. The AIRism mask is machine washable, with regular household detergent. A testing institution proved that the filter inside the triple layer structure retains its efficacy after 20 washes at 40 degrees.

More comfortable than non-woven or cotton masks

The AIRism Mask is silky smooth on the skin. The inner AIRism layer is free of the stiffness or thickness typical of non-woven and cotton masks, reducing stress. The triple-layer mesh structure keeps the mask light and thin, optimizing breathability.

Building on a solid consumer response in Japan

UNIQLO decided to launch its mask internationally following a release in Japan in June. This outstanding response reflected the excellent performance and feel of the AIRism fabric and strong consumer confidence in the UNIQLO brand.

Available in three sizes

UNIQLO has created the following three sizes, drawing on its experience in apparel. You can choose the size of mask that best fits you. Children should wear masks under adult supervision.

SizeDimension
Small18 cm x 12 cm
Medium22 cm x 14 cm
Large23 cm x 14.5 cm

Note:

The AIRism Mask does not completely prevent against infection (infiltration) and it is not intended for medical use. The mask can be worn throughout the year; the fabric offers incredible stretch, so the mask fits snuggly. 

Avoid wearing the mask during strenuous exercise or in the hot sun.

OXWHITE ON TRACK TO FULFILL 12MIL SALES PLEDGE TO ECF INVESTORS

70% achieved, remaining to come from marketplace expansion, co-branded initiatives and sales from new products

21 Aug 2020, KUALA LUMPUR: With close to RM8.4mil transactions on Oxwhite e-commerce site up to August this year, Malaysian startup is on track to fulfil its RM12mil revenue pledge to investors despite the recent movement control order.

In order to achieve the remaining 30% of the target, Oxwhite is planning to expand its presence into online marketplaces, leverage on co-branded initiatives, launch new products as well as boost sales of existing products.

In December last year, Oxwhite, with its pledge to achieve RM12mil revenue had raised RM5.019 million from 485 investors through an equity crowdfunding event.

On Aug 17, Malaysia’s fastest growing premium lifestyle e-commerce brand made its first marketplace debut by launching its official store on Shopee.

“We are aiming to make at least RM250,000 in sales on Shopee in the next three and a half months by riding on the upcoming e-commerce promotions. 

“By expanding into online marketplaces, we will be capturing a different segment of audience and this will create a ripple effect through referrals and return purchases as the new customers grow to like our products,” Chang said adding that Oxwhite’s own e-commerce platform had created a strong cult following by achieving an average of 48% return customer rate.

He also added that the brand, through its social media following of over 146,000 people, Oxwhite has been actively listening to their customers who have been suggesting for the brand to sell on marketplaces.

With the difference in demography, Chang thinks that home and personal care products — such as innerwears, laundry detergents, sanitizers, towels and Polo-tees — would gain more traction on Shopee. This is reflective of the trend reported by Malaysia’s No. 1 online shopping platform in which demand for detergents and towels increased by 3 times in the first half of 2020.

On the partnership, Shopee Regional Managing Director Ian Ho said that Oxwhite will be able to ride on customer insights and create more value for its customers through Shopee’s marketing features and existing programs such as Shocking Sale, PENJANA initiatives, 9.9 Super Shopping Day  as well as shipping subsidies.

This will create a boost in sales for Oxwhite as it systematically reaches out to a different segment of audience,” Ho added.

Despite the global border closures early this year and the nationwide movement control order (MCO) which started on March 18,  Oxwhite saw a three times sales increase.

“We responded fast by adjusting our business strategy to respond to customers’ needs during MCO in order to maintain our positive revenue growth,” said Oxwhite founder CK Chang adding that the team had focused on selling casual attires, innerwears, home care and personal care products to suit the needs of people staying at home then.

A Tribute by LFC Fans in Malaysia to the Premier League Champions

Carlsberg enables local Liverpool FC fans to co-create an anthemic tribute to the new Premier League Champions

SHAH ALAM, 24 August 2020 – If you’re a Liverpool FC fan who wanted to celebrate the Reds’ historic Premier League win with fellow fans but couldn’t due to Covid-19 social distancing, you’re not alone. At least, not anymore!

In solidarity with Reds supporters everywhere, 500 Malaysian fans paid tribute to the team and other fans around the world by singing the Liverpool FC fan anthem – You’ll Never Walk Alone. The videos were recorded separately wherever fans were and then put together in a single video tribute placing the fans in a virtual stadium in celebration of the champions’ trophy lifting.

Featuring congratulatory quotes from fans in Peninsular Malaysia, Sabah and Sarawak, the resulting chorus of previously individual voices resounding soulfully within the virtual stadium is especially poignant, given Liverpool FC’s long-awaited trophy presentation at Anfield’s hallowed pitch was a bittersweet affair to an almost-empty stadium due to the global Covid19 pandemic.

The video by Red fans in Malaysia was made possible by Carlsberg – Liverpool FC’s longest standing corporate partner for 27 consecutive seasons – in the spirit of celebrating the Reds’ record-breaking run together even while physically apart and pledging support to make the next season even better. [Watch the video here: https://bit.ly/LFCVirtualStadium]

Managing Director Stefano Clini

Stefano Clini, Managing Director of Carlsberg Malaysia, said, “It has been an unprecedented honour to share in the inspirational outpouring of support and celebration from fans of Liverpool FC throughout Malaysia even during these very challenging times. Last year, we went all red for The Reds with the limited run of Carlsberg Red Barley and this year, we’re taking it one notch higher by painting the town red with the Champions livery across all our Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans.”

“As a brand, Carlsberg has stood beside the Reds through thick and thin over 27 seasons with more to come. We have and will continue to do the same with our consumers, customers and business partners in anticipation of making the next shared success and celebration even better,” Clini added.

As an added surprise from the brewer, limited-edition Carlsberg x Liverpool FC Champions lockers custom-ordered to commemorate Liverpool FC’s Premier League win will be up for grabs through online contests on Carlsberg’s Facebook page when the new season opens.

The green metal locker kits come with two Champions edition cans of Carlsberg Danish Pilsner and Carlsberg Smooth Draught and a special-edition Carlsberg stem glass with the Liverpool FC crest, but also a commemorative Carlsberg coaster featuring the champion team’s signatures. Inside, the collectibles sit on a representation of Anfield’s turf surrounded by pictures of cheering fans throughout the club’s history.

The Liverpool FC Champions locker kits join the line-up of Carlsberg memorabilia celebrating the occasion, including the limited-edition Champions Set and personally-signed player jerseys offered through Carlsberg “Buy, Scan & Win” consumer promotions. Consumers stand to win simply through purchases at hypermarkets, supermarkets, convenience stores, bars, restaurants, coffee shops, and participating online stores.

Fans will have even yet another chance to win the Liverpool FC Champions Set on an easy-to participate online contest on Carlsberg Malaysia’s Facebook page between 1 to 7 September.

Visit the Carlsberg MY Facebook page at www.facebook.com/CarlsbergMY to view the video tribute and to look out for a chance to win the limited-edition Liverpool FC Champions lockers and Champions sets. For more information on the promotions, visit www.probablythebest.com.my.

WonderBrew Kombucha localises with Ipoh Mali featuring the famous Ipoh pomelo

WonderBrew Kombucha has localised its kombucha with a new flavour infused with a hint of refreshing sweet pomelo. The new Ipoh Mali pays tribute to the famous pomelo grown in Ipoh and was launched in conjunction with Malaysia’s independence day.

Inspired by the land of great food, coffee and limestone mountains, the WonderBrew team of brewers traveled to the state of Perak in search of the best pomelos that are sought after by both tourist and locals. This big, juicy, refreshing citrus fruit is also native to the Southeast Asian region.

Localising the flavour of kombucha is a first step in the right direction to entice consumers to the category where the effervescent fermented tea’s sweet and sour taste makes it an acquired taste.

Starbucks at Home range expanded with Medium Roast and Dark Roast coffees

Nestlé Malaysia has expanded its Starbucks at Home range first launched in September 2019 with new coffee varieties. The Premium Instant (Soluble) Coffee range comprises instant Medium Roast and Dark Roast coffees.

Medium Roast is a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts. The full-bodied Dark Roast is the bolder counterpart characterised by a sweet roast and hints of dark chocolate.

Click here to purchase the Starbucks at Home range from the official store on Shopee Malaysia.

New Way for a Healthy Life! Nestle Launches the “3E Me Style” Campaign, Inspires Thai People to Stay Active with the 3Es

Bangkok–11 Aug 2020

Nestle, the world’s leading food and beverage company, has allocated 70 million baht to continue the success of its Nestle Active Thailand campaign for the second year with the launch of the “3E Me Style” campaign to promote a new approach to make good life simple for Thai consumers and their families by focusing on the 3Es: Eating, Exercise, and Emotion, and practicing them in one’s favorite style.

Nestle is also running a full range of digital media activities to support Thai people with diverse lifestyles to participate in sharing ideas to enjoy good health in their own style. The company aims for this campaign to reach 23 million Thais nationwide.

Mr. Victor Seah, Chairman & Chief Executive Officer of Nestle Indochina, said, “Nestle has been promoting a good life for a long time. We believe that food has the power to enhance quality of life, today and in the future, based on the concept of ‘Good food, Good life,’ encouraging new ways of living and changes in people’s behavior. We also need to adapt to different lifestyles to create good health. This was the basis for the ‘3E Me Style’ concept for this year’s campaign to inspire people to apply the 3Es principles in a way that suits their lifestyles so they can enjoy sustainable good health. It also emphasizes Nestle’s Purpose: Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.”

The challenge for this year’s campaign was to reach a wide range of target audiences in a more specific format. Nestle adopted a personalized marketing approach to connect with modern consumer groups that have different lifestyles, including caregivers, workaholics, foodies, moms with kids, and upcountry workers.

Ms. Somrudee Boonhaijaroen, Communication & Marketing Services Director, Nestle (Thai) Ltd., said, “Nestle values diversity. Everyone faces challenges and has their own personal health goals. We believe that everyone has a different way of life, so they need to take care of their health in a way that is suitable for their lifestyle. A ‘one size fits all’ approach to health care cannot meet the needs of all family members. This is why we are launching this year’s campaign based on the concept of good health ‘3E Me Style’ for all Thais. No matter which group you are in, you can be healthy by choosing 3Es activities in your own style.”

Nestle is communicating the “3E Me Style” concept of “make good life simple my way, follow the 3Es principles in my own style,” such as eating nutritious food, exercising regularly, and having positive emotions, through a variety of marketing activities on digital and social media platforms to reach 23 million Thais. The campaign starts with five web films that offer ideas to create a healthy life in different styles as well as influencers to share fun and creative “3E Me Style” ideas. The web films can be viewed on Nestle Thailand’s YouTube channel at: https://youtu.be/9Z_JzMwLv0E

In addition to the digital campaign, Nestle is encouraging Thais nationwide to live a healthy life through the “Nestle Active Thailand” campaign 3Es corporate roadshow, which will offer nutrition knowledge and tips for good health.

“We are confident that the campaign will inspire Thai people to take continuous care of their health, starting with the simple 3Es principles that match each individual’s lifestyle and health care goals, without having to change their lifestyles,” concluded Ms. Somrudee.

Vinamilk Dielac Grow Plus formulated with bird’s nest

Vinamilk has launched Dielac Grow Plus with Bird’s Nest (Dielac Grow Plus Tổ Yến) targeting malnourished and stunted children who need the extra boost to catch up with normal development. Other key ingredients in the powdered milk are Bifidobacterium (BB-12TM), Lactobacillus Rhamnosus (LGGTM), soluble fiber inulin and FOS and whey protein rich in alpha-lactalbumin.

Bird’s nest contains protein, amino acids and essential micronutrients to help improve the immature digestive system, enhance absorption, and support the child’s immune system health.

The usage of bird’s nest in packaged food and drinks in Vietnam is nothing new but we are now seeing a lot more innovation tapping into consumer perceived benefit of bird’s nest.

Magnolia Brown Sugar & Sea Salt Flavoured Milk in 500ml pack size

The Magnolia Brown Sugar & Sea Salt Flavoured Milk first launched in Singapore few months ago is now available in a smaller 500ml pack size. This 500ml pack is sold at 7-Eleven. Magnolia Brown Sugar & Sea Salt Flavoured Milk features a unique combination of brown sugar, Mangolia fresh milk and a sprinkle of sea salt. This flavour combination is set to appeal to consumers who are interested in permissible indulgence and this product has export potential too.

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