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Jasmine Food Corporation launches #JasmineStayFit, a challenge to Malaysians to live a healthy lifestyle

KUALA LUMPUR, Malaysia, July 15, 2021 /PRNewswire/ — Jasmine Food Corporation Sdn Bhd (Jasmine), Malaysia’s leading rice brand, is delighted to encourage Malaysians to participate in the #JasmineStayFit Challenge and share their journey towards a healthier lifestyle. More than food and exercise, a healthy lifestyle is all about eating a well-balanced diet, achieved by consuming healthier products such as Jasmine SunBrown Brown Rice and PusaCream Basmathi Rice.

Malaysians consume rice regularly, sometimes up to three times a day. The COVID-19 pandemic, with the rising concerns over non-communicable diseases such as cardiovascular disease, chronic respiratory disease and diabetes, serves as a reminder to Malaysians of the importance of maintaining a healthy lifestyle. Many started their healthier lifestyle journey by adhering to a strict no-rice diet. An international study presented at the 2019 European Congress on Obesity however indicated that obesity was substantially lower in countries with high rice consumption. Professor Tomoko Imai of Doshisha Women’s College of Liberal Arts, Kyoto, Japan, researched and stated that the fibre, nutrients and plant compounds found in whole grains enhanced the sensation of satiety, preventing overeating.

Jasmine SunBrown, a locally grown and produced brown rice, is a popular option among Malaysians. Brown rice, with a substantially higher amount of nutrients such as fibre, vitamins B1, B3, B6, manganese and iron,  has an excellent impact on health when consumed as part of a nutritionally balanced diet while preventing chronic diseases, according to research.

Catering to consumers that prefer Basmathi rice, the Jasmine PusaCream offers a healthy parboiled basmathi rice option, rich in natural minerals and vitamins. The specially selected basmathi, grown in the Himalaya Punjab, India, contains less carbohydrate and fat and has a low Glycemic Index Score, indicating longer periods for the rice to increase blood glucose levels. The rice is also cholesterol- and gluten-free, making it ideal for everyday consumption.

The rice’s scientifically proven benefits prompted Jasmine to encourage Malaysians to incorporate rice into their healthy diet and share their journey through a series of photos or videos. Participants stand a chance to win prizes worth RM20,000.

Commencing on July 15 until Aug 11, 2021, participants must upload at least three healthy meals with a caption: “My #JasmineStayFitChallenge is all about …”. Participants are to follow or like, and tag @jasminefoodmy,  and add the hashtag #JasmineStayFitChallenge on Instagram. Winners will be selected based on the creativity in showcasing meals and captions.

Jasmine also collaborates with local “mom-influencers” who will share their journey as they take on the #JasmineStayFitChallenge. Daphne Iking  along with other #JasmineStayFit Edutainment influencers, including Maggie Soo (@magg.my), Wardina Anuar (@wardinaanuar), and Dayana Razip (@diyanarazip) will be sharing insights into maintaining a healthy lifestyle despite a busy schedule.

To find out more, please visit Jasmine Food on Facebook and Instagram.

Click here to purchase on Shopee

Danone Specialized Nutrition inspires healthier nutrition choices with its first regional campaign on Shopee

Our Health, my choice Super brand day campaign by Danone and Shopee in Malaysia

Shoppers can learn to make smarter choices for their health and discover the full benefits of Danone’s Specialized Nutrition (SN) portfolio for everyone in the family

KUALA LUMPUR, MalaysiaJuly 15, 2021 /PRNewswire/ — Danone, a leading multi-local food and beverage company building on health-focused and fast-growing categories, and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, launches the first Super Brand Day in Malaysia, ‘Our Health, My Choice‘ on Shopee Mall to provide consumers with access to Danone’s full Specialized Nutrition (SN) portfolio for the whole family. The SN portfolio in Malaysia focuses on growing up milk products for children. With more people going online to shop for health products, the collaboration aims to support more families to make informed nutrition choices and discover products that support their health and nutrition needs.

In line with its mission to bring health through food to as many people as possible, Danone ensures that its product portfolio provides the right nutrition across age groups with scientifically researched nutrients.

Deborah Chong, Head of E-commerce, Danone Specialized Nutrition Global, said, “We have witnessed incredible growth of our business online, including a 20 times growth across Southeast Asia during the Shopee 12.12 Birthday Sale last year. With more people turning to e-commerce platforms like Shopee to seek convenient and reliable product options, we believe this collaboration will further scale our presence in the region. Prioritizing consumers’ health is crucial for us and we believe this Super Brand Day, which focuses on our Our Health, My Choice theme, lets us show our care and appreciation for our customers by providing convenient access to products that support their health and nutrition needs.”

Danone will be introducing its Shopper’s Choice Shopping Guide to help consumers choose the right nutrition products for their needs whilst leveraging Shopee’s engagement tools. This guide will showcase their best-selling products and user reviews through engaging content on how specialized nutrition can address the different health concerns and needs.

Benoit Delater, Commercial Development Director, Danone, added, “Danone is proud to partner with Shopee to fulfill our mission of making good nutritional choices accessible for more health-conscious consumers. We believe that our portfolio can cater to the specific nutrition needs of all consumers and encourage the consumption of essential macro and micronutrients for a well-balanced, healthy diet. That’s why we are very excited to leverage Shopee’s wide reach and customer engagement tools such as Brand Membership to better connect with customers and provide them greater value all year round. They can also enjoy savings and rewards by signing up for the free membership on our official stores.”

Ian Ho, Regional Managing Director, Shopee, shared, “With a 2.5 times growth in viewership compared to last year, live streaming is becoming a key part of the online shopping experience in our region. Shopee Live, the live streaming channel of Shopee has also grown to become an effective way for brands to acquire and connect with shoppers, showcase their products and prompt users to make purchases on the spot. We are also working closely with brands through our double digit campaigns like the upcoming 8.8 Brands Festival where brands could leverage this interactive engagement tool to reach out to Malaysians. We’re excited to see more brands such as Danone enrich the shopping experience by integrating entertainment and educational content into their campaigns.”

Starting 15th July, shoppers can look forward to a host of exclusive deals on Shopee Mall, including:

  • Attractive Gifts with Purchase: Get attractive gifts with purchase of Danone’s Specialized Nutrition products from Dugro, Mamil & AptaGro.
  • Special bundles/deals for more savings: Check out exclusive carton deals and save up to 30%. Grab limited time discount vouchers up to RM40
  • Earn loyalty points with Dugro Brand Membership: Earn points with every Dugro purchase and redeem exclusive products or gifts via the Brand Membership page.

For more information about the Danone Brand Day, please visit

Dugro 
Mamil
AptaGro
Milnutri 

Download the Shopee app for free on the App Store or Google Play Store.

Gardenia Delicia Chocolate Paste is said to be ridiculously good!

Image by Minimeinsights.com

Gardenia Bakeries (KL) Sdn Bhd has launched its latest product Delicia Chocolate Paste. In recent years, the bakery company has cleverly extended the brand into new directions. Leveraging on its access to flour, Gardenia has introduced NuMee, a yellow noodle to fill the gap for a yellow noodle that has no smell and no colouring.

Gardenia’s latest innovation – chocolate paste is a chocolate stick that reminds us of our childhood snack Choki Choki. Making use of its access to chocolate, the bakery giant, which already has chocolate spread, has turned the chocolate into a new product. The Delicia Chocolate Stick can be eaten on its own or apply on bread, waffle and other food items. The price per pack (5x10g) is only RM 1.80.

The next step is to introduce frozen dough to target in-home baking.

KOI Thé Singapore innovates with alcohol series

KOI Thé Singapore has launched the Signature Series exclusively available at all Signature KOI outlets only.

  • The VSOP Chocolate (chocolate milk, chocolate ice cream, VSOP shot and biscuit bits)
  • Whiskey Oriental Beauty (handcrafted oriental beauty tea and whiskey shot)

Milk tea chain embracing alcohol is nothing new and is one of the ways to keep the brand on consumer radar.

 

Starbucks and BlackPink launch special collection Spark in You in Thailand

Starbucks Thailand has launched a limited-edition merchandise collection in collaboration with BlackPink, the popular K-pop girlband. We have earlier seen BlackPink creating a storm in the region with a partnership with PepsiCo to feature on its carbonated soft drinks.

The Starbucks x BlackPink collection is called ‘Spark in You’ and features a range of drinkware and lifestyle accessories, including tumblers, key tags, and a backpack.

Aportion of the profits from this collection will support healthcare workers through the Thai Red Cross Society.

PURPLE CANE 34TH ANNIVERSARY MEMBER DAY SALE IS HERE!

Up to 63% off Tea Leaves, Teawares & More

Tea lovers, are you ready? Purple Cane 34th Anniversary Member Day is finally here with up to 63% off tea leaves, teawares and more! In a blink of an eye, we have come full circle and without realizing Purple Cane has been establishing and spreading tea culture for 34 years. All this could never have happened if not for all our tea friends and tea business operators. Fans of Purple Cane Tea will be thrilled to know that we have planned 20 days of exciting tea promotions and giveaways specially to thank all our fans for supporting us all these years.

The Purple Cane 34th Anniversary Member Day Sale will be happening from 13 July to 1 August 2021 simultaneously online via Purple Cane E-Shop (www.purplecane.my) and all Purple Cane Tea Art Centres nationwide.

In light of the pandemic which we are still battling, this year Purple Cane would like to advocate and emphasize on Live Life Green With Tea For Immunity Boosting. With exclusive once a year tea deals and offers up to 63% off, tea lovers rest assured and have the peace of mind to stay calm with relaxing tea fragrance, boost your immunity and maintain good health. For those who are unable to visit Purple Cane Tea Art Centres or prefer to shop from the comfort of their own homes may join in this sale online! Purple Cane E-Shop offers similar deals at https://www.purplecane.my and FREE Shipping within West Malaysia with no minimum purchase until 1 August 2021.

Purple Cane 34th Anniversary Member Day Sale Offers:
1. Super Value Puer Bundles up to 63% off
2. Tea Leaves & Teaware up to 34% off
3. Special Selected Purple Clay & Purple Cane House Brand Teapots for up to 35% off
4. Lin’s Ceramics Series, Cane’s Tea Bags & Nett Price Items up 20% off

Exclusive voucher giveaways total worth RM3MIL from their participating partners (TEAX, Purple Cane Tea Restaurant, Tea+, Signature Market, Youbeli, Cite, Love18, RT Pastry and more). Additional Purple Cane RM30 cash voucher with minimum spend of RM100 online or in stores. bit.ly/PC34Giveaways

Additionally, users who checkout with ShopeePay for their Purple Cane orders on
www.purplecane.my will receive RM3 cashback daily with minimum spend of RM15. This offer is valid once per day per user. All bonus campaigns will be automatically terminated once fully redeemed. T&C Apply.

But wait! There’s more. Purple Cane has launched their new and upgraded Purple Cane
Communi-tea Rewards that allows tea lovers like yourself to save more when you drink more tea. Register during this period for free and join the community to SAVE MORE as their Star Member or Gold Member. Additional perks on your birthday month, members only promotions and more. More details on Purple Cane Communi-tea Rewards: https://bit.ly/PurpleCaneMembership

Kojima by Deltomed comes in a smaller 100ml bottle pack

Kojima by PT Deltomed Laboratories is now available in a smaller 100ml size that is portable and comes with a more wallet-friendly price. Kojima is an interesting health product containing honey, dates (kurma) and Habbatussauda said to help improve the body’s immunity.

Kojima is currently available in 280ml bottle and 15ml stick pack.

Taste the Colour of 7-Eleven in Singapore

7-Eleven Singapore has launched Taste the Colour of 7-Eleven with a selection of new in-store food items. The range includes the following items:

  • 7-Select Herb Roasted Chicken with Cauliflower Rice Salad
  • 7-Select Kitsune Chilli Udon
  • 7-Select Baked Chicken & Egg With Avocado Wrap
  • 7-Select Crabstick Salad Herb Roasted Chicken Sandwich
  • 7-Select Sambal Chicken Pandan Rice Onigiri
  • 7-Select Vanilla Mille Crepe Cake (direct from Japan, made from Hokkaido milk)
  • 7-Select Milk Cream Roll Cake (direct from Japan, made from Hokkaido milk)
  • 7-Select Double Layer Cream Puff (direct from Japan, made from Hokkaido milk)

For us, the 7-Select Sambal Chicken Pandan Rice Onigiri is the highlight of the latest range.

 

 

Taylor’s Culinary Institute wants you to go beyond the boundaries of taste with their Battle Of The Best Cooking Competition

  • TCI’s Borderless Learning approach ensures education continuity for practical lessons despite restrictions imposed by COVID-19
  • TCI announces national online competition with a chance to earn bursaries of up to RM5,000 to enroll in Taylor’s Advanced Diploma in Patisserie and Gastronomic Cuisine, along with a guaranteed 3 months Internship at a Michelin Starred Restaurant in Summer 2022 and a Certification of Participation.

Subang Jaya, 23 June 2021 – Taylor’s Culinary Institute (TCI) today shared their practical classes mitigation plan for its culinary and hospitality courses, through an immersive media masterclass that enables participants to experience its Borderless Learning concept. The masterclass saw participants engaging in a macaron decorating workshop, allowing them to navigate through the state-of-the-art ‘digital classroom’.

Taylor’s University was able to swiftly migrate face-to-face teaching and learning to a hybrid learning system, as the pandemic restricted international travel and physical distancing was officially put in place.. The migration follows the proactive steps taken by the University with its e-Learning master plan conceptualised back in 2002 costing RM50 million.

Back in 2002, the SARS epidemic saw the closures of schools and universities – a similar setback to what the world is experiencing today. Understanding the severe nature a global health crisis can impose on education continuity, Taylor’s University developed an e-Learning blueprint to ensure disruptions to teaching and learning are mitigated.

Taylor’s e-Learning blueprint’s main mission is to enhance the teaching and learning experience for both lecturers and students and ensure that classes are able to seamlessly switch to hybrid mode should another crisis of a similar scale occur in the future. The e-Learning masterplan included the development and deployment of ‘Lightboards’, a glass board that records what lecturers write in real time, which can then be directly included in lecture videos; investment in a virtual lab simulator called ‘Labster’,  a realistic first-person “simulator” that allows users to practice conducting experiments without worrying about time and risk; and even integrating Augmented Reality (AR) and gamification elements into our classes.

As COVID-19’s unprecedented situation prolonged and governments around the world continue to implement enhanced standard operating procedures to minimise infection rates, Taylor’s saw an opportunity to further improve its e-learning offerings, mitigating risks of extended disruptions to classes due to the pandemic, with alternative creative forms of module delivery. 

Nabilah Abdul Gafur, Taylor’s Culinary Institute’s first-year student testified that the integration of technology into TCI’s curriculum as a positive move for students, especially for those studying across the borders. “As an international student, Borderless Learning has been a massive help to me during this pandemic. With this concept, I have the flexibility to access learning materials at my own convenience, so I can  understand the module, assignment and the techniques at my own pace and not fall behind on my education, at the comfort and safety of my home. The ability to interact with lectures also helps me improve my communication skills,” said Nabilah, who is an Indonesian native.

Taylor’s Culinary Institute Director, Chef Frederic Cerchi said “As conditions are volatile, with positive COVID-19 cases steadily rising each day, TCI needed to mitigate risks of classes being put on hold yet again. As the culinary and hospitality programmes are much more hands-on in nature, we worked closely with our e-Learning experts to develop and enhance the university’s e-Learning innovations and capabilities to ensure our lecturers and students are able to reap the full potential and benefit of online learning. Even if it means we are cooking in different kitchens.”

The e-Learning enhancement for TCI sees the innovative integration of technology to its kitchen-classroom settings, equipping it with a state-of-the-art lecture system to conduct practical learning sessions. “Since then, we have carefully curated our programme offerings to ensure it is a mix of theory and practical training, even when we are unable to conduct face-to-face classes. The implementation of TCI’s Borderless Learning into our curriculum ensures our chef-lecturers and students are able to continue their classes no matter the situation,” he continued.

TCI’s lecture capture system is able to integrate virtual online conference software – which is now seen as one of the most essential tools when conducting online learning, into its culinary and pastry studios to form a two-way communication model in the classroom whilst ensuring the safety and wellbeing of both students and chef-lecturers. The system is also equipped with technological tools necessary for students’ learning, especially when presenting their works on the demonstration table. Such tools include a mounted top-view camera with zoom capabilities, mounted-lighting and a two-way headphone with microphone allowing interactive communications between chef lecturers and students. 

Building on the success of Borderless Learning, TCI will be running an online cooking competition “Beyond the Boundaries of Taste” from 28 June – 28 July 2021. The national competition is open to all diploma students majoring in culinary arts, and participants will stand a chance to earn bursaries of up to RM5,000 to enroll in Taylor’s Advanced Diploma in Patisserie and Gastronomic Cuisine, along with a guaranteed 3 months Internship at a Michelin Starred Restaurant in Summer 2022 and a Certification of Participation.. For full terms and conditions of the online competition, please visit TCI’s Instagram page (@taylors_culinary_institute).

Despite challenges imposed by COVID-19, Taylor’s University retained its position as the top private university in Malaysia and Southeast Asia in the QS World University Rankings 2022. The institution’s quick adaptability and innovation in online learning has proved to be effective as Taylor’s University won four out of nine awards for higher education in the recent International University Carnival on e-Learning (IUCEL) 2021 organised by the Ministry of Higher Education

This is the institution’s best results since 2015, attaining the most gold medals for any university with 11 gold, 17 silver and 9 bronze medals. The award wins are a testament that the university is heading in the right direction in its approach to hybrid learning, providing an enriching student experience, with or without a pandemic.

For more information on TCI, please visit www.taylorsculinaryinstitute.com.

Phishing in messenger apps – what’s new?

14 July, 2021

Anonymized data, voluntarily provided by Kaspersky Internet Security for Android users, has shown which messenger apps are the most popular among phishing scammers. The biggest share of detected malicious links between December 2020 and May 2021 were sent via WhatsApp (89.6%), followed by Telegram (5.6%). Viber is in third place with a share of 4.7% and Hangouts has less than one percent. Countries experiencing the highest number of phishing attacks were Russia (46%), Brazil (15%) and India (7%). Globally, 480 detections were recorded per day.

According to research, messenger apps outstripped social networks by 20% in 2020, in terms of popularity among users, and became the most popular tool for communication. Survey results also show that in 2020, the global audience for messengers amounted to 2.7 billion people, and by 2023 it is expected to grow to 3.1 billion. That is almost 40% of the world’s population.

Kaspersky Internet Security for Android has added a new feature, Safe Messaging, which prevents users from opening malicious links that they receive in messenger apps (WhatsApp, Viber, Telegram, Hangouts) and through SMS. As a result, Kaspersky analyzed anonymized clicks on phishing links across messenger apps and found that between December 2020 and May 2021, 91,242 detections were recorded globally.

According to the statistics, Kaspersky Internet Security for Android detected the biggest number of malicious links in WhatsApp, partly due to the fact that it is the most popular messenger globally. The biggest share of such messages was detected in Russia (42%), Brazil (17%) and India (7%).

Among Kaspersky Internet Security for Android users, Telegram had the least amount of detections, but was similar in geography to WhatsApp. The biggest number of malicious links were detected in Russia (56%), India (6%) and Turkey (4%). High figures in Russia are probably due to the increased level of popularity of this messenger in the country.

Based on statistics, Viber and Hangouts received a smaller number of recorded detections. The key difference between them is regional representation. The biggest number of detects in Viber was identified mostly in Russia with 89%, and the CIS countries – Ukraine 5% and Belarus 2%, and the majority of Hangouts’ detections were from the USA (39%) and France (39%).

In terms of the number of phishing attacks recorded per user on WhatsApp, Brazil (177) and India (158) led the way. At the same time, Russian users have become leaders in the number of detections on Viber (305) and Telegram (79) compared to other countries.

Tatyana Shcherbakova, Senior Web Content Analyst at Kaspersky

“Statistics show that phishing in instant messenger apps is still one of the most popular tools among scammers. This is partly due to the wide popularity of these apps among the audience, as well as the ability to use the built-in functionality of applications to carry out attacks. Sometimes it can be difficult to determine whether an attack is phishing, as the difference can be just one character or a minor mistake. Vigilance combined with anti-phishing technologies form is a reliable tool in the fight against phishing in messenger apps,” comments Tatyana Shcherbakova, Senior Web Content Analyst at Kaspersky.

To reduce the risk of falling foul of scams and receiving malicious links across messenger, follow these simple tips:

  • Be vigilant and look for misspellings or other irregularities in links
  • A ‘chain scheme’ is common practice, where a scammer asks a user to share the malicious link with his contacts which then looks legitimate to other users, as it is from a person they know. Be aware and don’t share any suspicious links with your contacts
  • Scammers often use WhatsApp and other messengers to communicate with users who were found on a legitimate resource (for example, various marketplaces and accommodation booking services) and also use them as a method of communication in malicious messages. Even if messages and websites look real, the hyperlinks, most likely, will have incorrect spelling, or they can redirect you to a different place
  • Even if a message or letter came from one of your best friends, remember that their accounts could also have been hacked. Remain cautious in any situation. Even if a message seems friendly, be wary of links and attachments
  • Install a trusted security solution and follow its recommendations. Security solutions will solve the majority of problems automatically and alert you if necessary

More information about Kaspersky Internet Security for Android is available via this link.

On a lighter note, Now can get a special discount voucher of your choice with selected Kaspersky products available via Lazada or Shopee offer from 1 July 2021 till 31 July 2021.

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