Orang Tua (OT) has collaborated with Garuda Indonesia and Tahilalats, a popular Indonesian webcomic, in a campaign titled “Sky Explorer.”
The collaboration emphasises creativity and cross-industry innovation, showcased through special edition packaging: Crystalin in 330ml, 600ml and 1500 ml formats, alongside Tango Brownies Crispy in a 35g pouch. Designed with an unconventional style and distinctive syntactic visuals, the packaging embodies a spirit of exploration, joy and positive energy—perfectly aligning with the dynamic lifestyle of today’s younger generation.
The limited edition Tango Brownies Crispy showcases four unique designs inspired by Indonesia’s top tourist destinations—Bromo, Lake Toba, Borobudur, and Bali. Each pack features a four-panel comic on the back, creatively themed around its respective destination.
The Indonesian national carrier Garuda and Tahilalats have previously teamed up in a vibrant collaboration under the theme “Sky Explorer” aiming to deliver a more enjoyable and inspiring flying experience for passengers. The Garuda Indonesia x Tahilalats aircraft livery was unveiled on 17 January 2025.
The inclusion of OT’s Tango wafer and Crystalin mineral water brands in the Sky Explorer program marks an expansion into food and beverage offerings that enhance the passenger experience during their journey. Crystalin is available on all Garuda flights. Even for non-flyers, the co-branded products sparks excitement and motivates them to start mapping out their next vacation.
Orion Vietnam has unveiled a new limited-edition royal-inspired treat—O’Star Lobster with Roasted Garlic, drawing inspiration from the rich culinary heritage of Hue’s imperial cuisine. Each crispy potato slice is infused with the indulgent flavour of lobster and the irresistible aroma of golden roasted garlic, offering a luxurious snacking experience.
Orion has recently launched O’Star X Swing 2Mix, a potato chip range that combines the strengths of both the Swing and O’Star brands in a single pack. Featuring two distinct cuts in a single package, the product offers a more varied snacking experience with bold flavors like Spicy Cheese and Pizza.
O’Star X Swing 2Mix is a play on texture. Swing features ridged potato chips, whereas O’Star offers chips with a smooth texture.
In another development, Orion Food Vina, the Vietnam subsidiary of South Korea’s Orion Group, has begun construction on its third factory in the country. The new Yen Phong 2C facility in Bac Ninh province will focus on flexible packaging.
The project is scheduled to span 14 months, with completion aimed for October 2026. In its initial phase, the facility will feature a single-story film production workshop equipped with two lines and a warehouse capable of storing 10,000 pallets. The subsequent phase will expand operations to four film lines and introduce eight confectionery production lines.
Orion Vietnam is reformulating its bakery lineup to cater to health-conscious consumers, offering Chocopie and Custas with 50% less sugar. Despite the reduction, the company emphasises that the products maintain their signature delicious taste.
Many consumers believe that recipe changes can compromise flavour and enjoyment, which explains why some brands remain hesitant to alter their formulations.
Image credit: Minimeinsights.com
Amid growing health concerns about sugar, food companies in Vietnam are offering reduced-sugar choices. Orion’s rival, Bibica, has introduced a Hura Deli layered cake line with 40% less sugar.
Tasto, the snack brand under Thailand’s Berli Jucker Public Company Limited (BJC), has introduced a new potato chip featuring a spicy truffle flavor. By blending spiciness with the rich, savoury notes of truffle, this latest creation, available exclusively at Big C, offers a flavour profile that feels more accessible and appealing to the Thai palate through its spicy-savoury twist.
Tasto previously introduced flat-cut potato chips in a shiitake larb flavour, launched to coincide with the Vegetarian Festival. In addition, two canister-format varieties were released under the Tasto Signature label, featuring Sour Cream & Onion and Grilled Salmon Steak flavours.
Sosro, renowned for its signature jasmine tea available in bottles and cartons, has unveiled Joy Tea—an unsweetened oolong tea. This launch broadens the brand’s unsweetened tea portfolio, extending beyond Tehbotol Sosro Tawar (unsweetened jasmine tea) to include oolong tea.
Unsweetened tea faces significant challenges in Indonesia, where consumers generally prefer sweeter flavours. In addition, free tea is readily available from foodservice vendors, reducing the appeal of packaged unsweetened options. With no sugar tax in place, brands have little incentive to reformulate their products by removing sugar.
Image credit: Minimeinsights.com
As consumers gradually shift toward healthier choices, Sosro’s expansion of its unsweetened portfolio reflects the rising demand for healthier RTD teas in Indonesia, especially unsweetened varieties.
In Indonesia, the Japanese RTD tea brand Ito En has been actively promoting its unsweetened tea and recently with the message “bitter is better.” The sentiment is captured in the playful Indonesian phrase “pahitnya nampol baiknya puoll,” which conveys that even though the tea is strongly bitter, it is also refreshingly good.
So Good kicked off the fi rst Run and Sip Club by So Good session - a collaboration with ONO Specialty Coffee & Matcha and Weekends Athletics Run Club
The Run & Sip Club by So Good kicks off from November 2025 to January 2026
Kuala Lumpur, 7 November 2025 – So Good, Australia’s number one plant-based milk brand, continues its mission to make plant-based living accessible, exciting, and community-driven through a new collaboration with local cafés, ONO Specialty Coffee & Matcha and Ocean Ground Coffee, as well as the Weekends Athletics Run Club. The community-driven collaboration aims to let Malaysians discover the joy of wellness through movement and fl avour, through specially curated healthy menus and run sessions which will be open to the public.
“At So Good, we believe wellness should be both delicious and inclusive,” said Ashleigh Rothel, Senior Brand Manager of Sanitarium International. “We’re excited to partner with local cafés who are passionate about innovating tasty creations with healthy ingredients like So Good’s plant-based milk. At the same time, we also partnered with local run club, Weekends Athletics, in hopes to bring Malaysians together to move, connect, and enjoy plant-based goodness in everyday moments.”
“Collaborating with So Good aligns with our mission to serve quality beverages that cater to evolving lifestyles. It’s exciting to see how plant-based options can enhance both the fl avour and the experience for our customers,” shared Shaun Liew, Co-founder of ONO Specialty Coffee & Matcha.
“Catching up over coffee is always a good time after our Saturday long runs. Many great conversations and memories have been created during these moments. These coffee sessions celebrate wellness, connection, and inclusivity bringing together runners of all levels to share stories beyond the miles,” shared Nelson See, Founder of Weekends Athletics Run Club.
Minsley Chin is trying out the Blueberry Blue Pea Matcha Latte
The collaboration with ONO Specialty Coffee & Matcha marks the first stop of the Run & Sip Club by So Good. Launching 7 November 2025, the So Good x ONO menu will be available for one month only until 7 December 2025, featuring limited-edition creations made with So Good Almond Barista — the Blueberry Blue Pea Matcha Latte and Matcha Tiramisu.
[L-R] Jessica Lim, Shik Hei and Art LaiBlueberry Blue Pea Matcha Latte
Made with So Good Barista Almond, Ajisai matcha powder, blueberry syrup, blue spirulina
powder, and blue pea syrup.
Matcha Tiramisu
A rich base made with So Good Barista Almond, Yuri matcha, and sugar syrup, layered with a silky cream blend of whipped cream, mascarpone, sugar, and decaf espresso.
Run, Sip, Feel So Good
The Run & Sip Club by So Good celebrated wellness and community with a 5km fun run.
Following the collaboration with ONO, So Good and Weekends Athletics will continue their partnership with a series of Run & Sip Club by So Good sessions in December 2025 and January 2026 at Ocean Ground Coffee to introduce a specially curated menu. Open to the public, the run sessions will bring together runners, wellness enthusiasts, and café lovers for an energising experience that blends movement, connection, and flavour.
Follow @sogoodmalaysia on Instagram for the latest updates on upcoming collaborations and community events.
Prize Presentation - Male & Female Champion of Tony Roma’s Ribs Challenge 2025
Kuala Lumpur, 14 November 2025 – Tony Roma’s Malaysia is reigniting the excitement with the comeback of its Legacy Rib Challenge. This highly anticipated campaign pays homage to Tony Roma’s long-standing reputation as the home of world-famous ribs while introducing new premium dishes that bring a festive twist to the brand’s signature flavours. It is a celebration of good food, great company and moments that matter, the true spirit of Tony Roma’s.
First introduced years ago as a fan favourite event, the Legacy Rib Challenge made its exclusive return with a special one-day competition held at Tony Roma’s IOI City Mall, Putrajaya. The event brought together rib enthusiasts to relive the excitement and nostalgia of the brand’s iconic eating challenge, celebrating Tony Roma’s heritage of serving hearty, mouth-watering ribs that diners cannot get enough of.
Opening Speech by Hanif Rahman, Brand General Manager of Revenue Valley Group
“At Tony Roma’s, we have always believed in celebrating life’s moments, big or small, with great food and the people we love,” said Shaik Ali Fikri Bajunid, Group Chief Executive Officer of Revenue Valley Sdn Bhd. “The return of the Legacy Rib Challenge and our new limited time menu are all about bringing that joy and excitement back to our diners. It is a nod to our heritage and a reminder that Tony Roma’s remains the go to place for ribs that truly satisfy.”
Adding to the excitement, participants of the Rib Challenge Competition held exclusively at Tony Roma’s IOI City Mall, Putrajaya outlet shared their enthusiasm for the brand’s long-awaited comeback event, which was followed by an opening speech by Hanif Rahman, Brand General Manager of Revenue Valley Group.
“It was my first time joining the Rib Challenge and honestly, I didn’t know what to expect. I just came because I love good ribs. But once it started, the cheers and the whole atmosphere really pulled me in. Now I understand why people say Tony Roma’s ribs are legendary.” said Hilman Adrees bin Khairul Annuar, the male champion of this year’s Rib Challenge. With a jaw-dropping finish, Hilman completed the Rib Challenge by devouring 8 beef ribs, 1 lamb rib, mashed potatoes, and a Kickin’ Shrimp in just 14:08 minutes. His impressive appetite earned him RM2,000 cash and a one-year supply of Tony Roma’s ribs.
While Nurathira binti Hakim Boey, the female champion of the Rib Challenge shared that “I’m really happy to join this competition. Being crowned the champion of this year’s Rib Challenge is such an exciting moment.” She also added “Tony Roma’s ribs have always been my favourite, and today’s event really brings back the fun and nostalgia that make the brand so special. I’m looking forward to bringing my family and friends back to enjoy the ribs again.”
In conjunction with the challenge, Tony Roma’s is unveiling an exclusive limited-time menu curated specially for couples, families and rib lovers to share and savour. Featuring a range of hearty platters, sizzling favourites and indulgent pastas, the menu celebrates the joy of togetherness and the brand’s signature flair for flavour. Each dish is thoughtfully crafted to bring people closer over good food and great moments, making this limited-time menu the perfect way to enjoy Tony Roma’s legendary taste this festive season.
Time For Tony Roma’s campaign is available in all Tony Roma’s outlets from 10 November 2025 until 7 January 2026. Come celebrate your moments with us for an authentic dining experience and check out the exciting meal course. For more information, visit us at our FB @TonyRomasMalaysia , IG @trmalaysia& Tiktok @trmalaysia
Suntory PepsiCo Beverage Thailand has introduced Mirinda Apple Kiwi, a bold new flavour that adds refreshing tanginess and playful brightness to the Mirinda portfolio. This vibrant combination of crisp apple and zesty kiwi is crafted to excite the senses and deliver a fun, energising twist to the brand’s signature fruity experience.
Targeted at the new generation of consumers who love to express themselves, explore new tastes and stand out from the crowd, Mirinda Apple Kiwi embodies creativity and individuality in every sip. With its lively flavour profile and youthful positioning, the launch reinforces Mirinda’s role as a brand that celebrates self‑expression and enjoyment.
Nutrijell, the instant jelly dessert powder brand from Indonesia made by PT Forisa Nusapersada, has unveiled its latest coffee flavoured jelly dessert powder at SIAL InterFOOD 2025.
Designed to appeal to both younger consumers and coffee enthusiasts, the product offers a refreshing coffee twist on traditional jelly desserts while maintaining Nutrijell’s hallmark convenience and versatility.
The launch arrives at a timely moment, with coffee jelly gaining traction through increasing use in foodservice. In Indonesia, Mayora Indah has tapped into the trend with its Tora Cafe Kopi Jelly, featuring a coffee‑infused jelly sachet.
Point Coffee, the café brand owned and operated by Indomaret—one of Indonesia’s largest convenience store chains, has collaborated with Wall’s ice cream to launch a new ice cream product in the country.
This Point Coffee x Wall’s Ice Cream Palm Sugar Latte Ice Cream (90ml) is described as a creamy coffee-flavoured ice cream with crunchy chocolate balls and signature palm sugar syrup.
Following its recent expansion into the packaged RTD coffee category with three new products, Point Coffee’s collaboration with Wall’s further strengthens its presence in the retail space.
MrBeast Burger has landed in the Philippines. MrBeast Burgers' operation in the country will be under JustKitchen Philippines, a virtual kitchen operator. The fast...
