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Ajinomoto (Thailand) climbs market ranks with THB 32.66 billion revenue and new health-focused offerings

By
Tan Heng Hong
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Ajinomoto (Thailand) has announced plans to introduce a new line of ready-to-eat products, including instant porridge designed for on-the-go consumption straight from the packaging—catering to health-conscious individuals with busy lifestyles, reported prachachat.net.

In addition, the company is set to expand its portfolio with amino acid-based supplements, leveraging its exclusive Amino Science technology to meet the needs of various consumer lifestyles. This innovation will encompass items such as gyoza and porridge, complementing flagship products like AminoVital, which are tailored for athletes and those focused on overall wellness.

Ajinomoto has recently launched AminoNite, a supplement formulated to enhance sleep quality. The company is also actively growing its i-LiveWell app platform, which supports employee wellness initiatives within corporate environments. In 2025, Ajinomoto aims to double its corporate client base—from five to ten organizations.

Mr Ichiro Sakakura, Managing Director of Ajinomoto (Thailand) Co., Ltd., shared that the company experienced remarkable growth in 2024, despite facing economic challenges. Revenue climbed to THB 32.66 billion, propelling Ajinomoto to 6th place among Thailand’s leading food manufacturers—an impressive rise from its 8th-place ranking the year before.

Ajinomoto (Thailand) has secured the following market share in the local market.

  • Ajinomoto MSG: 90%
  • RosDee seasoning powder: 80%
  • Birdy canned coffee: 50%

The most rapidly expanding categories include amino acid supplements, which saw a 30% surge, and frozen foods, which experienced a remarkable 80% growth.

Guided by its “Eat Well, Live Well” philosophy, the company is pursuing growth through strategic market expansion and continuous product innovation.

  • Strengthen seasoning products with friendlier, more accessible branding
  • Use MSG to enhance cooking experiences and enjoyment
  • Modernize Birdy coffee branding to appeal to younger consumers
  • Expand Japanese-style frozen food offerings, such as gyoza, which are easy to eat and health-conscious

Ms. Pimson Lert-Utsahakul, Manager of the Food Vendor Business at Ajinomoto, highlighted that Thailand’s food service industry is valued at THB 1 trillion, encompassing between 700,000 and 1 million restaurants nationwide. Notably, 90% of these establishments are small-scale street food vendors, with noodle shops making up roughly 20%—around 200,000 outlets.

Street food saw a 4.7% growth last year, surpassing the pace of similar markets globally. This segment accounts for 70% of seasoning product usage, with Ajinomoto products featured in 80% of these kitchens.

To help vendors manage costs more efficiently, Ajinomoto introduced the RosDee noodle soup base. This solution streamlines preparation by reducing the number of ingredients and cooking time—replacing traditional recipes that typically require over 10 ingredients and two hours of boiling.

In another development, Ajinomoto has unveiled Birdy Café Black Yuzu, a bold coffee with a fragrant yuzu twist, crafted with Double Extraction technology for a premium quality coffee.

Dali Foods set to start operations at its Indonesia factory

By
Tan Heng Hong
-

China’s Dali Foods Group Co Ltd is preparing to launch operations at its inaugural overseas manufacturing plant, located in the Suryacipta Industrial Park in Karawang, West Java in Indonesia. Outfitted with advanced intelligent production lines, the facility will focus on producing pastries, biscuits and puffed snacks.

Goods produced at the Indonesian site will also be distributed to nearby markets, including Singapore, Malaysia and other Southeast Asian nations.

Dali Foods Group Co Ltd’s range of pastries, biscuits, and puffed snacks are highly adaptable and well-suited for localisation to meet the preferences of regional markets.

In addition to Dali Foods, Chinese beverage giant Jianlibao is eyeing expansion into Southeast Asia, identifying Indonesia, Malaysia, and Vietnam as key target markets for its growth strategy.

MAGGI HOT CUP Sup Ayam Berempah offers a bold twist on traditional flavours

By
Tan Heng Hong
-

Nestlé Malaysia has introduced the MAGGI HOT CUP Sup Ayam Berempah, a flavourful instant noodle infused with robust Malay spices. Crafted with a hearty chicken broth and a traditional mix of star anise, white pepper, coriander, turmeric and ginger, each bite offers a deeply aromatic and soul-soothing experience.

The newest creation draws inspiration from beloved local tastes, transforming traditional Malaysian dishes into a quick and convenient option for those craving bold, authentic flavours on the move.

Paydibs Partners with Alipay+ to Expand Cross-Border Payment Capabilities

By
Tan Heng Hong
-

The partnership enables Paydibs merchants to accept payments from users of Alipay+ partner apps, strengthening cross-border e-commerce across Southeast Asia and global markets.

KUALA LUMPUR, 2 September 2025 – Paydibs, a long-standing player in Malaysia’s digital payments landscape, has announced a strategic partnership with Alipay+, a global wallet gateway under Ant International. Through this collaboration, Paydibs merchants can now accept payments from over 15+ leading e-wallets and bank apps in the Alipay+ partner ecosystem, including Alipay, GCash, Kakao Pay and others. This capability allows small and medium-sized businesses (SMEs) to reach international customers more easily, unlocking new cross-border e-commerce opportunities across Southeast Asia and beyond.

By supporting international wallets and transactions in local currencies, Paydibs enables merchants to manage cross-border payments with ease while reducing checkout friction and improving conversion rates. For SMEs, this translates into a stronger ability to grow and compete more effectively in the digital economy.

“Partnering with Alipay+ marks an important step for Paydibs and our merchants. This collaboration combines Alipay+’s global reach with our commitment to merchant-first innovation, giving businesses access to a wider pool of international consumers. Together, we are making cross-border transactions simpler, faster and more inclusive, helping merchants of every size grow beyond borders,” said Tee Kean Kang, Chief Commercial Officer of Paydibs. 

The partnership also supports Malaysia’s diverse communities and underserved markets by providing more inclusive ways for merchants to connect with international customers. By bridging local businesses to global digital ecosystems, Paydibs is helping position Malaysia as a hub for cross-border e-commerce growth in the region.

Strategically, the partnership underscores Paydibs’ role as a future-ready payment gateway in Southeast Asia and aligns with its purpose of “Payment Inclusion. Beyond Transactions.” With secure and merchant-first online payment solutions designed for today’s digital economy, Paydibs continues to empower businesses of every size to grow confidently across borders.

Looking ahead, Paydibs will continue to expand its capabilities with robust digital financial solutions while strengthening its role within Malaysia’s payment ecosystem. These efforts reflect the company’s commitment to supporting SMEs build resilience, improve efficiency and achieve long-term growth in the digital economy.

To learn more about Paydibs, visit https://paydibs.com/.

Malaysia To Host The First Asean E-Commerce Conference

By
Tan Heng Hong
-
Soft Launch of ASEAN E-Commerce Conference 2025

Kuala Lumpur, 4 September 2025 – In conjunction with Malaysia’s ASEAN Chairmanship this year, Malaysia will host the ASEAN E-Commerce Conference 2025, which will take place on 24–25 November 2025 at the Grand Hyatt, Kuala Lumpur. This two-day conference is organised by the Ministry of Domestic Trade and Cost of Living (KPDN), in strategic collaboration with the Malaysia E-Commerce Chapter under the Malaysian International Chamber of Commerce and Industry (MICCI).

With the theme “ASEAN E-Commerce Transformation: Bridging Gaps, Enhancing Competitiveness”, this inaugural conference will bring together policymakers, regulators, industry players, and online entrepreneurs from across ASEAN to deliberate on the strategic direction of a dynamic and competitive regional e-commerce transformation. The conference is also supported by leading domestic e-commerce players including Shopee, Lazada, TikTok Shop, Mudah.my and Carousell, alongside other co-sponsors.

This strategic collaboration between KPDN and key e-commerce industry players reflects a joint commitment to strengthening digital trust, driving innovation, and ensuring inclusive growth of the regional digital economy. The conference also emphasises reinforcing consumer protection regulations and developing a sustainable and competitive digital ecosystem, in line with the aspirations of the ASEAN Digital Economy Framework Agreement (DEFA), which is currently being finalised.

The objectives of the conference are to position e-commerce as a primary driver of ASEAN’s economy and to strengthen consumer protection regulations. The main focus is structured around two core tracks:

(i) Creating a trusted e-commerce marketplace – covering efforts to strengthen online consumer protection, address cross-border regulatory challenges, and tackle issues such as digital piracy and counterfeit goods; and

(ii) Empowering the digital ecosystem — highlighting opportunities to strengthen ASEAN’s digital economy, including improving last-mile logistics networks, expanding access to digital finance such as Buy Now Pay Later (BNPL), and empowering Micro, Small, and Medium Enterprises (MSMEs) through e-commerce.

MICCI believes that e-commerce has the power to transform economies, empower communities, and build resilience across ASEAN. But it requires consensus on regulation, ecosystem readiness, and cross-border cooperation. Through this Conference, we aim to strengthen the bridge between industry and regulators, foster meaningful dialogue on the challenges ahead, and create an inclusive ecosystem where businesses, from global platforms to rural MSMEs and women entrepreneurs, can thrive.

The conference is expected to attract over 350 participants, including representatives from ASEAN member states. It will feature Panel Discussions and Knowledge-Sharing sessions with industry leaders and policymakers on strategic insights covering policy, innovation, and the challenges of e-commerce, in line with efforts to strengthen the regional e-commerce ecosystem. A total of 14 sessions involving 33 panellists from both the public and private sectors, locally and internationally, have been scheduled.

The event will be officiated by YB Datuk Armizan Mohd Ali, Minister of Domestic Trade and Cost of Living, with a keynote address delivered by Mr. James Dong, President, International Marketplace, Alibaba International Digital Commerce Group. The conference will also feature a high-profile line-up of speakers from both public and private sectors including:

(i) YBhg. Datuk Roziah binti Abudin
Deputy Secretary General (Domestic Trade Development) KPDN;

(ii) Mr. Zhou Jun Jie
Chief Commercial Officer, Shopee (Singapore) Pte Ltd;

(iii) YBhg. Dato’ Indrani Thuraisingham
Vice President
Federation of Malaysian Consumers Associations (FOMCA);

(iv) Mrs. Wimonrat Rukkhaworakul Teriyapirom
Director
International Cooperation Section, Office of the Consumer Protection Board of Thailand;

(v) Mr. Eric Pelletier
Vice President
Head of International Government Affairs, Alibaba Group;

(vi) Ms. Saovanee Somchit
Country Director
Shopee Malaysia

According to the Department of Statistics Malaysia (DOSM), the annual revenue of the e-commerce sector continues to show year-on-year growth, reaching RM1,230.6 billion in 2024. For the first and second quarters of 2025 alone, e-commerce revenue has already recorded RM625 billion, which is RM13.5 billion higher than the same period last year.

At the ASEAN level, the e-Conomy SEA 2024 report by Google, Temasek, and Bain & Company highlights that ASEAN’s digital economy generated USD11 billion in profits in 2024, almost three times higher than in 2022. The region’s digital economy is projected to reach USD1 trillion by 2030, with e-commerce amongst the fastest growing segment.

Projections show a compound annual growth rate of 22%, pushing the region’s e-commerce Gross Merchandise Value (GMV) to around US$230 billion by 2026.

KPDN welcomes participation from government agencies, industry players, academics, e-commerce entrepreneurs, and civil society organisations to join this landmark conference. Registration for the ASEAN E-Commerce Conference 2025 is now open and can be made online via the official website: https://www2.micci.com/asean-e-commerce-conference-2025. Early bird ticket promotions will be available until 15 October 2025.

The participation of all stakeholders in this conference is vital to strengthening the regional digital ecosystem and advancing Malaysia’s digital economy agenda. KPDN remains committed as a catalyst for strategic collaboration, consumer protection, and sustainable e-commerce development for the benefit of the people and regional prosperity.

Paramount Property Launches Paramount Cup 2025 with One of Malaysia’s Largest Pickleball Prize Pools

By
Tan Heng Hong
-
From left to right: Baljeet Singh Sandhu, Head of Corporate Sales of Auto Bavaria; Mr. Chee Siew Pin, CEO of Paramount Property; Benjamin Teo, Deputy Chairman of Paramount Corporation Berhad; Brian Choo, Founder of PLAYA Racquet Club; Puvan Abdullah, General Manager of Mercure Kuala Lumpur Glenmarie; and Lydia Loh, Co-founder of RIVAL officially launching Paramount Cup 2025.

Four-day tournament set to unite over 820 players across generations.

Kuala Lumpur, 4 September 2025 – Paramount Property is set to make its mark in Malaysia’s sporting calendar with the launch of the Paramount Cup 2025, a premier pickleball tournament offering a RM112,500 prize pool – one of the largest in the country.

The tournament will be held from 23 to 26 October 2025 at the newly opened PLAYA Racquet Club @ PARC Subang, featuring 18 categories across singles, doubles and mixed doubles segmented by skill level and age group. With an expected turnout of more than 820 players, the Paramount Cup 2025 will unite juniors, adults, and seniors in a vibrant four-day celebration of sports, lifestyle, and community.

As The People’s Developer, Paramount Property has long championed initiatives bring people together for a healthy cause, which also reflects its sustainability commitment of ensuring the wellness of communities. The company has sponsored community-driven events such as the Bukit Banyan Hero Run in Kedah, the Penang Fellowship Bridge-to-Bridge Ride, and the KL Car Free Morning. The Paramount Cup 2025 extends this legacy by championing pickleball – a fast-growing sport renowned for its inclusivity, bridging generations and skill levels on the same court.

Paramount Property CEO, Chee Siew Pin said, “Pickleball resonates deeply with us because of its accessibility and ability to connect people of all ages. The Paramount Cup is more than just a tournament – it is a celebration of community spirit, active living, and the joy of coming together. It reflects our belief that true value lies not only in the homes and spaces we create, but in the quality of life and shared experiences they enable.”

The Paramount Cup 2025 is expected to raise the profile of pickleball in Malaysia while reinforcing Paramount Property’s brand commitment to building connected, thriving, and multigenerational communities, working in collaboration with PLAYA Racquet Club.

The PLAYA Pro Team celebrating after a pickleball
match on the court at PLAYA Racquet Club @ TREC.

PLAYA Racquet Club Director, Brian Choo said, “Our partnership with Paramount Property is built on shared pillars of community building and promoting wellness. This event marks an exciting milestone for us as we showcase our commitment to promoting pickleball and creating vibrant sporting experiences. We are honoured to host the inaugural Paramount Cup 2025 at our newly opened PLAYA Racquet Club @ PARC Subang, which features one of the largest pickleball tournament courts in the country with seating for more than 250 spectators. I would also like extend our heartfelt appreciation to all our sponsors for making this possible.”

The Paramount Cup 2025 is supported by a line-up of partners. As Title Sponsor, Paramount Property brings its commitment to uplift communities through this event. PLAYA Racquet Club @ PARC Subang serves as the official venue partner, offering world-class facilities for both players and spectators. Auto Bavaria BMW comes on board as the automotive partner, while Mercure Kuala Lumpur Glenmarie supports as the official hotel partner. Baseline joins as tournament partner, RIVAL KL supports as the sports recovery partner, and JOOLA powers performance as the official equipment partner. Together, these partnerships enhance every aspect of the event, delivering premium experiences for participants and guests on and off the court.

Early bird registration is open now until 15th September 2025. Registration details, event categories, and full schedules can be found at https://baseline.my/tournaments/473ffe6b-44ec-4b55-809c-051ed303bff4. For more information on Paramount Cup 2025, visit www.paramountproperty.my.

Nestlé Malaysia adds Tandoori Twist to MAGGI Air Fryer Marinade series

By
Tan Heng Hong
-

Nestlé (Malaysia) has broadened its popular MAGGI Air Fryer marinade series with the launch of a new flavour—MAGGI Air Fryer Tandoori. This latest addition brings a vibrant Indian-inspired twist to the lineup, offering consumers a convenient way to enjoy the rich, smoky taste of tandoori-style dishes right from their air fryer.

The new variant joins an already well-loved collection of marinades that celebrate Malaysia’s culinary heritage, including Black Pepper, Ayam Goreng Berempah, Satay, and Ayam Percik. Each marinade is crafted to deliver authentic flavours with minimal preparation, catering to the growing demand for easy, healthier home-cooked meals using air fryer technology.

Farm Fresh unveils family-friendly UHT milk

By
Tan Heng Hong
-

Farm Fresh Malaysia has introduced new UHT full cream and low-fat milk variants under its flagship Farm Fresh brand. The packaging features a family silhouette design, with key nutritional highlights—such as calcium, magnesium, vitamins B2 and B12 and protein—clearly displayed on the front for easy reference.

In the first quarter of fiscal 2026, ending 31 March 2026, ambient/UHT milk contributed 31% to total revenue—an increase from 27% during the same period last year. Meanwhile, revenue from chilled milk declined slightly, dropping from 38% to 36%.

ICAUR 03 ARRIVES IN MALAYSIA: BORN TO PLAY, DEFINING EV ADVENTURE

By
Tan Heng Hong
-

Priced From RM119,800, Malaysia’s First Full Off-Road Electric SUV Pioneers Adventure BEV Segment, Blending Performance, Safety, And Versatility

Kuala Lumpur, 9 September 2025 — iCAUR Malaysia today launched the iCAUR 03, its first model for the local market. Positioned as Malaysia’s first fully electric off-road capable SUV, the C-segment model is set to pioneer the adventure BEV category by blending performance, safety, and versatility.

iCAUR Malaysia Vice President, Emily Lek, explained, “Defined by its core tenet — ‘Born to Play’ — every iCAUR model embodies intelligence, innovation, and interaction. These vehicles are an extension of oneself, crafted for explorers, trendsetters, and the young at heart.”

“As the first global market to launch the brand, our preparation in Malaysia has been purposeful, energetic, and swift. Today, we go beyond introducing a new model; we are ready to prove our capability and define a new genre: the adventure EV,” she added.

Measuring 4,406 mm in length, 1,910 mm in width, and 1,715 mm in height, with a generous 2,715 mm wheelbase, the iCAUR 03 combines purposeful design with everyday practicality. Its i-BOX design language, angular lines, dynamic LED signatures, and imposing SUV stance make an immediate statement while hinting at its rugged capabilities.  Form meets function with short overhangs at both ends, delivering a 28-degree approach angle, a 32-degree departure angle, and gradeability of up to 55%.

At its core, the iCAUR 03 prioritises safety and engineering excellence. The SUV debuts the brand’s iCARE safety system, anchored by a first-in-segment aluminium body and monocoque chassis with anti-corrosion protection for up to 30 years. The structure delivers 31,882 Nm of torsional rigidity — surpassing even modern sports cars.

This robust structure not only enhances crash protection, it also contributes to nimble handling. Complementing it is a 4-layer IPX8 battery armour system, which integrates a high-temperature mica ceramic upper barrier, and a 10 mm reinforced aluminium baseplate, ensuring reliable protection under both every day and extreme conditions.

The iCAUR 03 is offered in two powertrain configurations to suit different driving needs. The two-wheel drive (2WD) variant, featuring a rear axle motor, delivers 135 kW (184 PS) and 220 Nm of torque, while the rear-biased Intelligent Wheel Drive (iWD) version produces 205 kW (279 PS) and 385 Nm through a dual-motor setup.

At the core of its performance is a compact yet powerful 6-in-1 electric drive module—integrating the Motor Control Unit, Onboard Charger, and Converter—which delivers smooth, responsive power and control, whether navigating city streets or tackling muddy trails.

The 2WD model is equipped with a 65.7 kWh LFP battery, providing an NEDC-rated range of 426 km. The iWD variant features a 69.8 kWh battery with up to 418 km of driving range (NEDC).

For charging, the iCAUR 03 supports 80 kW DC fast charging and 6.6 kW AC charging. It also features a 3.2 kW Vehicle-to-Load (V2L) system, allowing customers to power electronic devices and appliances directly from the car.

Building on this capability, the iROAD system offers up to 10 selectable all-terrain drive modes, paired with a rigid H-arm multilink rear suspension that enhances durability and axle articulation.

Peace of mind comes from a comprehensive safety suite, which includes six airbags and the ADAS Level 2 advanced driver assistance package, offered as standard with the following features:

  • Autonomous Emergency Braking (AEB)
  • Drive Away Info (DAI)
  • Front Collision Warning (FCW)
  • Emergency Lane Keeping (ELK)
  • Lane Departure Warning (LDW)
  • Rear Collision Warning (RCW)
  • Lane Departure Prevention (LDP)
  • Rear Cross Traffic Alert (RCTA)
  • Adaptive Cruise Control (ACC)
  • Traffic Jam Assist (TJA)
  • Blindspot Detection (BSD)
  • Door Opening Warning (DOW)

Alongside its performance and safety credentials, the iCAUR 03 delivers top-tier convenience features, including a 540-degree All View Monitor (AVM), Tyre Pressure Monitoring System (TPMS), 50W wireless device charger and an NFC reader located on the driver’s side wing mirror.

Inside, the cockpit features a 15.6-inch Full HD central touchscreen powered by a Qualcomm Snapdragon 8155 processor, complemented by a intuitive 9.2-inch digital instrument cluster for key driving information.

Seamless connectivity comes standard with Android Auto and Apple CarPlay, paired with a premium 12-speaker INFINITY audio system (available on the iWD variant) that delivers crisp, immersive entertainment.

The cabin ambience cocoons passengers in comfort, with ventilated and massage seats (iWD only) at the front, ventilated seats at the rear, and a versatile boot offering 450 litres of storage, expandable to 1,238 litres with the rear seats folded. Additionally, the iCAUR 03 features a 40-litre auxiliary cargo box, affixed to the rear hatch for carrying smaller items.

Ownership is backed by comprehensive aftersales support for complete peace of mind. Buyers enjoy a 7-year or 150,000km vehicle warranty, alongside an 8-year or 160,000km battery and drive unit warranty.

Ensuring the best protection for their investment, iCAUR customers will also benefit from the iCARE Insurance Programme, developed in collaboration with Allianz General Insurance, Berjaya Sompo, AIG, Etiqa Takaful, Zurich, and Zurich Takaful.

This exclusive coverage goes beyond traditional protection to safeguard the EV Wallbox chargers and portable charging cables, complemented by unlimited towing services.

In addition, iCAUR Malaysia will also provide a battery replacement guarantee, offering a one-to-one replacement if the battery’s State of Health drops below 70%.

The iCAUR 03 is also offered with hassle-free Wallbox installation package, provided through a partnership with EVC and Kineta for a standardised cost of RM1,388, borne by the customer.

While Malaysia’s EV market has recently seen aggressive discounting, iCAUR takes a different approach by focusing on long-term value and ownership benefits. Initially estimated between RM145,000 and RM155,000, the iCAUR 03 was already recognised as delivering strong value.

To further address depreciation concerns and provide lasting peace of mind, iCAUR Malaysia has proactively reduced prices upfront — ensuring the iCAUR 03 is priced right from the very start.

The iCAUR 03 is available in five colours — Silver, Grey, White, Black, and the signature Aurora Green — and is priced at RM119,800 for the 2WD variant and RM129,800 for the iWD variant

For those seeking a bolder presence, the Black Phantom Edition can be specified for an additional RM20,000, featuring an exclusive exterior bodykit, matte-black finish, roof rack platform, and side-ladder.

As part of an exclusive Early Bird Package, applicable for all bookings made by 17 September 2025, iCAUR Malaysia will introduce Malaysia’s first industry-exclusive ownership benefit — one year of unlimited charging via the JomCharge network (including authorised roaming partners) with Auto Charge functionality.

Complementing this is a lifestyle package worth RM3,000, featuring merchandise and vouchers from Starbucks, JD Sports, Sunway Lagoon, and Touch ‘n Go.

To further enhance convenience, customers will receive a complimentary Wallbox charger valued at RM3,400.

Initially available as a fully built-up (CBU) import, local assembly of the iCAUR 03 will commence in January 2026 at the Chery Corporate Malaysia, Shah Alam plant, where it will join production alongside OMODA I JAECOO Malaysia models.

In tandem with the launch, iCAUR Malaysia reaffirmed its commitment to exceptional customer experiences, announcing plans for up to 18 points of sale and nine fully fledged iCAUR service centres nationwide by September. This includes planned openings in Sabah and Sarawak within Q4 2025.

Celebrate Organic Month the Authentic Way with Alce Nero!

By
Tan Heng Hong
-

Alce Nero invites Malaysians to enjoy wholesome, earth-friendly meals with versatile, organic pasta made for every home kitchen

KUALA LUMPUR, 11 September 2025 — This September and October, Alce Nero is joining Malaysians in celebrating Organic Month and National Pasta Month, two occasions that honour the joy of wholesome eating and mindful living. They are to highlight the importance of choosing food that is both authentic and organic. With its range of organic pasta, Alce Nero unites these celebrations into one delicious experience, making it simple for Malaysians to enjoy meals that are good for themselves and good for the world.

As Italy’s leading organic brand, Alce Nero has been a trusted name for decades, committed to growing food that is good for people and the planet. Every product is a reflection of Alce Nero’s philosophy: “Grown with love, free from chemicals.” From farm to fork, Alce Nero works with dedicated organic farmers who nurture their crops in GMO-free, pesticide-free fields, ensuring authentic and wholesome goodness in every bite. As an Alce Nero organic wheat farmer shares, “The land is life. It’s a gift we must nurture, preserve, and protect.” Every plate of Alce Nero pasta reflects the farmers’ collective effort to care for the soil and preserve its authenticity.

Alce Nero’s organic pasta is made from premium organic durum wheat, naturally rich in fibre and nutrients, and cultivated without pesticides, herbicides, or chemical fertilisers. These qualities are assured by the European Organic Certification, which ensures the highest level of food safety and integrity. Because it is free of any harmful chemical substances and GMOs, Alce Nero pasta nourishes the body while respecting its natural functions. An organic diet like this is known to support a healthier lifestyle and may help reduce the risk of chronic diseases. Alce Nero’s coloured pasta also uses natural colouring, made with plant-based ingredients — orange and red pastas from organic tomatoes and the green ones from organic spinach, staying true to the brand’s organic principles. When paired with Alce Nero’s organic sauces, olive oils, or vinegars, every dish becomes a wholesome satisfying meal, rooted in the simple belief that food should be as honest as the people who grow it.

Alce Nero is rooted in Italian recipes, carrying the soul of Italian culinary traditions, yet it also adapts beautifully to Malaysian twists, letting you enjoy both authentic and local flavours.

“Malaysians don’t just choose between Western or local flavours — they love both. With Alce Nero’s organic pasta, you can enjoy a baked macaroni one day and a spicy pasta goreng the next. Our pasta is the perfect canvas for any recipe, whether it’s Italian-inspired or uniquely Malaysian.” says Teoh Wei Ling, Head of Marketing at A.Clouet (Malaysia) Sdn. Bhd.

Spaghetti Meatball

In celebration of Organic Month and National Pasta Month, from 1 September to 31 October 2025, Alce Nero invites Malaysians to join the Buy & Win Contest and stand a chance to win prizes worth over RM8,000:

Spaghetti Masak Udang
  • Step 1: Spend a minimum of RM20 on Alce Nero organic pasta
  • Step 2: DM your receipt via @alceneromy (IG) or Alce Nero Malaysia (FB)
  • Step 3 (Bonus Prize): Snap a creative pasta dish with Alce Nero and tag @alceneromy
Macaroni Goreng with Prawn

Go Organic, Go Authentic! With Alce Nero, every meal is a celebration of wholesome goodness. Discover more Malaysian fusion recipes at www.alcenero.asia/recipes, or follow @alceneromy on Instagram and Alce Nero Malaysia on Facebook for everyday inspiration, new recipe ideas, and a little something different to try in your kitchen today.

Laksa Johor
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