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Arirang Rice Noodles now available in Indonesia

Image credit: Minimeinsights.com

PT Jakarana Tama has recently enriched Indonesia’s instant food market with the launch of Arirang Instant Rice Noodle Meal Boxes, a Korean-inspired innovation available in seafood and kimchi flavors. Crafted with non-fried rice noodles and a flavourful soup base, the product offers consumers a healthier alternative to traditional instant noodles while maintaining convenience — ready to enjoy in just four minutes.

Produced in South Korea by Baekje Corporation, the Arirang Instant Rice Noodle Meal Boxes bring authentic Korean taste and texture to Indonesian households.

The company also offers a diverse range of self-heating cooking boxes, featuring dishes such as Korean Beef Curry Noodle, Budae Jigae Noodle and Bone Marrow Rice Noodle and the newly introduced Budae Jigae Rice Noodle. This convenient format allows consumers to enjoy authentic, restaurant-style meals anytime, without the need for traditional cooking.

Pronas adds a zesty twist with lime sardines

Pronas, one of Indonesia’s leading canned food brands renowned for its corned beef, luncheon meat, and sardines, has recently expanded its portfolio with the introduction of Pronas Sarden Limau (Pronas Lime Sardines).

This new variant combines the brand’s trusted quality with a refreshing citrus twist, offering consumers a zesty flavour profile that enhances the classic sardine experience.

BonCabe launches Dragon Claw snack and café-style chili oil noodles

Indonesian snack brand BonCabe is driving innovation with the launch of its newest creation, Cakar Naga (Dragon Claw). This bold snack delivers multi-layered textures, packs a fiery heat intensity of 15 levels, and features the signature Balado flavour.

Alongside Cakar Naga, BonCabe has introduced Mie BonCabe Chili Oil. Featuring wide, springy noodles, a blend of rich and balanced spices, and chili oil that coats evenly, each bite delivers an authentic spicy experience reminiscent of popular café-style noodles.

Indofood’s Sosis-Eat brings affordable flavours and premium indulgence to sausage snack market

Indofood has recently ventured into the ready-to-consume sausage snack segment in Indonesia. This category has been gaining popularity due to its convenience — sausages can be enjoyed on their own or paired with other foods — while remaining an affordable snacking option for consumers. These ambient sausages serve as a perfect complement to Indofood’s existing instant noodle range.

Indofood’s ready-to-consume sausages Sosis-Eat are offered in two series: the classic variants and those filled with additional ingredients. The classic range is priced at an affordable IDR 2,000 per stick and comes in three flavours — Ayam Geprek, Jagung Bakar and Original.

For those craving a richer taste, the premium series made with chicken and beef meat offers indulgent options with cheese, chili and original made with real meat. Sosis-Eat Premium is available at the modern minimarket chain Indomaret, while the classic variants are distributed through traditional trade channels.

Sting Gold debuts as second flavour, expanding Sting’s energy drink lineup in Thailand

Suntory PepsiCo Beverage Thailand Co., Ltd. has recently introduced its second flavour under the Sting energy drink portfolio — Sting Gold. Building on the success of Sting Strawberry, this new variant is designed to broaden consumer choice and strengthen the bran’ss presence in Thailand’s competitive energy drink market. Sting Gold delivers a new taste profile that caters to young, energetic consumers seeking both refreshment and a functional boost.

Sting connects with young consumers through quirky, playful TV commercials that are memorable and cleverly communicate the brand’s energising appeal across different occasions.

Flavour innovation takes center stage at SIAL InterFOOD 2025: DRiPP, VOYA and Delifru unveil new creations

Image credit: Minimeinsights.com

DRiPP, the premium beverage mix retail brand from Indonesia’s PT Multi Citra Rasa, introduced a series of new flavors at SIAL InterFOOD 2025, held at JIEXPO Kemayoran from November 12–15, 2025. The latest additions include Guava, Raisin, Sea Salt, Condensed Milk, Butter, and Gingerbread.

 

Raisin has a deep fruity sweetness with molasses depth and concentrated dark fruit preserves blended smooth and silky.

Butter has a sweet, mouthfeel bold, fatty creamy, butter with a little hint of biscuit note and a delight sense of baked aroma.

Gingerbread has molasses sweetness, cinnamon warmth with bold ginger, glove, spice, slightly smoky, peppery, nutty, spculoos and silky.

Sea Salt: light caramel, sweetness, gentle salinity smooth, lingering umami.

Guava: reminiscent of freshly pressed tropical fruit nectar, sweet and aromatic opens with a burst or ripe guava, rich guava character at the forefront, smooth – juice with a balanced sweetness. Clean, mellow and lightly frangrant.

VOYA, an Indonesian syrup brand competitor, recently highlighted its newest blended flavors — Apple Mint, Sakura Berry, Peach Berry, and Tropical Punch — under the VOYA Signature Series.

The brand, first offically launched in the market at SIAL InterFOODD 2024, has also released its newest VOYA powder, which is crafted for comfort in every sip. The range comprises:

  • Golden Latte Powder: earthy, soothing, and filled with turmeric goodness.
  • Sweet Potato Powder: naturally sweet, creamy, and calming.

Syrup manufacturer PT Delifru Utama Indonesia (Delifru) unveiled its Roasted Almond Syrup at SIAL InterFOODD 2025. With its roasted almond fragrance and gentle sweetness, the new Delifru Roasted Almond Syrup pairs beautifully with coffee, cocktails, mocktails, or indulgent creamy blends, adding a soothing richness to every sip.

 

Protein meets refreshment: One% Nutrition recently debuts strawberry and honey lemon protein water

As consumer interest in protein continues to rise, Indonesia has recently welcomed a new entrant: one% Nutrition protein water. Available in strawberry and honey lemon flavours, each bottle provides 16g of protein sourced from whey protein isolate.

Positioned as more than just a workout companion, this refreshing drink is designed to keep you hydrated during exercise, while also serving as a convenient snack or energy boost throughout the day.

The brand goes beyond online and retail sales, embracing partnerships with resellers, affiliates and fitness communities.

 

From plantation to dairy: Sunpride fruits shine in new Hometown Artisan Dairy Greek-style yogurt

Image credit: Hometown Dairy

Hometown Artisan Dairy, a dairy brand under Indonesia’s PT Great Giant Pineapple, has unveiled a new line of Greek-style yogurt featuring real fresh fruit at the base. Celebrated as the first of its kind in the domestic market, the range includes:

  • Tropical Mango
  • Sunpride Honi Pineapple
  • Sunpride Crystal Guava
  • Original

PT Great Giant Pineapple, the brand owner, manages extensive tropical fruit plantations in Indonesia, cultivating primarily bananas, pineapples, and guavas. Its fresh produce is marketed locally under the Sunpride brand.

Image credit: Minimeinsights.com

The newly launched Hometown Artisan Dairy Greek-style yogurt incorporates Sunpride’s crystal guava and honi pineapple, exemplifying how companies are harnessing brand synergies to drive innovation in the dairy sector. This collaboration transforms locally grown tropical fruits into premium, value-added products that appeal to health-conscious consumers.

The dairy brand also recently introduced Indonesia’s first Gelato yogurt featuring premium pistachio from Sicily. Hometown Dairy has partnered with Re.juve — a leading healthy beverage brand in Indonesia and Singapore — to introduce this innovation to the Indonesian market. Beginning 1 September 2025, the Hometown Gelato Yogurt Drink will be available at all Re.juve outlets nationwide and can also be ordered online through the Re.juve website and delivery platforms including GrabFood and GoFood.

Chatime & Tolak Angin stir tradition into a chocolate mint twist with Coco Angin

Chatime Indonesia has collaborated with Sido Muncul’s Tolak Angin to modernise traditional remedy with a foodservice twist. Tolak Angin is household name in Indonesia and is a go-to herbal remedy for boosting immunity and fighting off common cold-like symptoms. Tolak Angin’s ingredients include ginger, mint, fennel, cumin, screw tree, cloves and honey.

The latest creation Coco Angin brings you a Chocolate Mint flavour, giving you a slightly different experience at Chatime with the price starting from IDR 27,000.

From pistachio chocolate to banoffee caramel: Plantae introduces flavourful plant-based protein creations

Plantae, Thailand’s leading plant-based nutrition brand, is redefining healthy living with innovative, on-trend flavours that make plant-based nutrition more appealing and accessible. The brand has recently introduced its Complete Plant-Protein in the indulgent Pistachio Chocolate flavour, delivering 21g of protein per serving with no added sugar. Each 800g tub provides up to 23 servings.

Building on this momentum, Plantae has also expanded its ready-to-drink plant-based beverage range with a Matcha variant. Crafted from 100% premium plant protein for fast absorption and containing no added sugar, the Plantae Matcha beverage is suitable for vegetarians and provides 31g of protein.

Extending its innovation further, Plantae has launched a Banoffee Caramel flavour in its protein bar range. This variant brings together the perfect harmony of plant protein coated in vegan chocolate with the sweet aroma of banana and the rich, indulgent taste of caramel, delivering the signature Banoffee experience. Each bar offers 10 grams of protein, 170 kilocalories, 3,000 milligrams of fibre, contains 0% cholesterol, and has no added sugar.

 

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