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So Good, Australia’s #1 Plant-Based Milk, Partners with Malaysian Cafés and Run Club to Celebrate Wellness, Flavour, and Community

By
Tan Heng Hong
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So Good kicked off the fi rst Run and Sip Club by So Good session - a collaboration with ONO Specialty Coffee & Matcha and Weekends Athletics Run Club

The Run & Sip Club by So Good kicks off from November 2025 to January 2026

Kuala Lumpur, 7 November 2025 – So Good, Australia’s number one plant-based milk brand, continues its mission to make plant-based living accessible, exciting, and community-driven through a new collaboration with local cafés, ONO Specialty Coffee & Matcha and Ocean Ground Coffee, as well as the Weekends Athletics Run Club. The community-driven collaboration aims to let Malaysians discover the joy of wellness through movement and fl avour, through specially curated healthy menus and run sessions which will be open to the public.

“At So Good, we believe wellness should be both delicious and inclusive,” said Ashleigh Rothel, Senior Brand Manager of Sanitarium International. “We’re excited to partner with local cafés who are passionate about innovating tasty creations with healthy ingredients like So Good’s plant-based milk. At the same time, we also partnered with local run club, Weekends Athletics, in hopes to bring Malaysians together to move, connect, and enjoy plant-based goodness in everyday moments.”

“Collaborating with So Good aligns with our mission to serve quality beverages that cater to evolving lifestyles. It’s exciting to see how plant-based options can enhance both the fl avour and the experience for our customers,” shared Shaun Liew, Co-founder of ONO Specialty Coffee & Matcha.

“Catching up over coffee is always a good time after our Saturday long runs. Many great conversations and memories have been created during these moments. These coffee sessions celebrate wellness, connection, and inclusivity bringing together runners of all levels to share stories beyond the miles,” shared Nelson See, Founder of Weekends Athletics Run Club.

Minsley Chin is trying out the Blueberry Blue Pea Matcha Latte

The collaboration with ONO Specialty Coffee & Matcha marks the first stop of the Run & Sip Club by So Good. Launching 7 November 2025, the So Good x ONO menu will be available for one month only until 7 December 2025, featuring limited-edition creations made with So Good Almond Barista — the Blueberry Blue Pea Matcha Latte and Matcha Tiramisu.

[L-R] Jessica Lim, Shik Hei and Art Lai
Blueberry Blue Pea Matcha Latte

Made with So Good Barista Almond, Ajisai matcha powder, blueberry syrup, blue spirulina
powder, and blue pea syrup.

Matcha Tiramisu

A rich base made with So Good Barista Almond, Yuri matcha, and sugar syrup, layered with a silky cream blend of whipped cream, mascarpone, sugar, and decaf espresso.

Run, Sip, Feel So Good

The Run & Sip Club by So Good
celebrated wellness and community
with a 5km fun run.

Following the collaboration with ONO, So Good and Weekends Athletics will continue their partnership with a series of Run & Sip Club by So Good sessions in December 2025 and January 2026 at Ocean Ground Coffee to introduce a specially curated menu. Open to the public, the run sessions will bring together runners, wellness enthusiasts, and café lovers for an energising experience that blends movement, connection, and flavour.

Follow @sogoodmalaysia on Instagram for the latest updates on upcoming collaborations and community events.

To learn more about So Good, visit: https://sanitariuminternational.com/ms/

So Good launched its collaboration with ONO and Weekends Athletics at ONO Specialty Coffee & Matcha on 6 November 2025.

 

The Ribs Are Back! Tony Roma’s Celebrates the Return of Its Rib Challenge Spirit with a Special Rib Menu (Limited-Time Only)

By
Tan Heng Hong
-
Prize Presentation - Male & Female Champion of Tony Roma’s Ribs Challenge 2025

Kuala Lumpur, 14 November 2025 – Tony Roma’s Malaysia is reigniting the excitement with the comeback of its Legacy Rib Challenge. This highly anticipated campaign pays homage to Tony Roma’s long-standing reputation as the home of world-famous ribs while introducing new premium dishes that bring a festive twist to the brand’s signature flavours. It is a celebration of good food, great company and moments that matter, the true spirit of Tony Roma’s.

First introduced years ago as a fan favourite event, the Legacy Rib Challenge made its exclusive return with a special one-day competition held at Tony Roma’s IOI City Mall, Putrajaya. The event brought together rib enthusiasts to relive the excitement and nostalgia of the brand’s iconic eating challenge, celebrating Tony Roma’s heritage of serving hearty, mouth-watering ribs that diners cannot get enough of. 

Opening Speech by Hanif Rahman, Brand General Manager of Revenue Valley Group

“At Tony Roma’s, we have always believed in celebrating life’s moments, big or small, with great food and the people we love,” said Shaik Ali Fikri Bajunid, Group Chief Executive Officer of Revenue Valley Sdn Bhd. “The return of the Legacy Rib Challenge and our new limited time menu are all about bringing that joy and excitement back to our diners. It is a nod to our heritage and a reminder that Tony Roma’s remains the go to place for ribs that truly satisfy.” 

Adding to the excitement, participants of the Rib Challenge Competition held exclusively at Tony Roma’s IOI City Mall, Putrajaya outlet shared their enthusiasm for the brand’s long-awaited comeback event, which was followed by an opening speech by Hanif Rahman, Brand General Manager of Revenue Valley Group.

“It was my first time joining the Rib Challenge and honestly, I didn’t know what to expect. I just came because I love good ribs. But once it started, the cheers and the whole atmosphere really pulled me in. Now I understand why people say Tony Roma’s ribs are legendary.” said Hilman Adrees bin Khairul Annuar, the male champion of this year’s Rib Challenge. With a jaw-dropping finish, Hilman completed the Rib Challenge by devouring 8 beef ribs, 1 lamb rib, mashed potatoes, and a Kickin’ Shrimp in just 14:08 minutes. His impressive appetite earned him RM2,000 cash and a one-year supply of Tony Roma’s ribs.

While Nurathira binti Hakim Boey, the female champion of the Rib Challenge shared that “I’m really happy to join this competition. Being crowned the champion of this year’s Rib Challenge is such an exciting moment.” She also added “Tony Roma’s ribs have always been my favourite, and today’s event really brings back the fun and nostalgia that make the brand so special. I’m looking forward to bringing my family and friends back to enjoy the ribs again.”

In conjunction with the challenge, Tony Roma’s is unveiling an exclusive limited-time menu curated specially for couples, families and rib lovers to share and savour. Featuring a range of hearty platters, sizzling favourites and indulgent pastas, the menu celebrates the joy of togetherness and the brand’s signature flair for flavour. Each dish is thoughtfully crafted to bring people closer over good food and great moments, making this limited-time menu the perfect way to enjoy Tony Roma’s legendary taste this festive season.

Time For Tony Roma’s campaign is available in all Tony Roma’s outlets from 10 November 2025 until 7 January 2026. Come celebrate your moments with us for an authentic dining experience and check out the exciting meal course. For more information, visit us at our FB @TonyRomasMalaysia , IG @trmalaysia & Tiktok @trmalaysia

Tangy, playful, bright: Mirinda Apple Kiwi joins the lineup in Thailand

By
Tan Heng Hong
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Suntory PepsiCo Beverage Thailand has introduced Mirinda Apple Kiwi, a bold new flavour that adds refreshing tanginess and playful brightness to the Mirinda portfolio. This vibrant combination of crisp apple and zesty kiwi is crafted to excite the senses and deliver a fun, energising twist to the brand’s signature fruity experience.

Targeted at the new generation of consumers who love to express themselves, explore new tastes and stand out from the crowd, Mirinda Apple Kiwi embodies creativity and individuality in every sip. With its lively flavour profile and youthful positioning, the launch reinforces Mirinda’s role as a brand that celebrates self‑expression and enjoyment.

Nutrijell debuts coffee-flavoured jelly dessert powder at SIAL InterFOOD 2025

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Nutrijell, the instant jelly dessert powder brand from Indonesia made by PT Forisa Nusapersada, has unveiled its latest coffee flavoured jelly dessert powder at SIAL InterFOOD 2025.

Designed to appeal to both younger consumers and coffee enthusiasts, the product offers a refreshing coffee twist on traditional jelly desserts while maintaining Nutrijell’s hallmark convenience and versatility.

The Nutrijell coffee flavoured jelly dessert powder contains 52% instant coffee powder.

The launch arrives at a timely moment, with coffee jelly gaining traction through increasing use in foodservice. In Indonesia, Mayora Indah has tapped into the trend with its Tora Cafe Kopi Jelly, featuring a coffee‑infused jelly sachet.

Point Coffee partners with Wall’s to launch Palm Sugar Latte Ice Cream in Indonesia

By
Tan Heng Hong
-

Point Coffee, the café brand owned and operated by Indomaret—one of Indonesia’s largest convenience store chains, has collaborated with Wall’s ice cream to launch a new ice cream product in the country.

This Point Coffee x Wall’s Ice Cream Palm Sugar Latte Ice Cream (90ml) is described as a creamy coffee-flavoured ice cream with crunchy chocolate balls and signature palm sugar syrup.

Following its recent expansion into the packaged RTD coffee category with three new products, Point Coffee’s collaboration with Wall’s further strengthens its presence in the retail space.

NEX celebrates 15 years of joy and unveils LINE FRIENDS minini extravaganza this Christmas!

By
Tan Heng Hong
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From 14 November to 31 December 2025, shoppers can bounce into a colourful world of fun, collect adorable character backrest cushions, and enjoy exclusive birthday treats and festive rewards!

Singapore, 12 November 2025 –– This festive season, NEX celebrates its 15th anniversary with a vibrant line-up of activities and rewards for all ages!

From 14 November to 31 December 2025, shoppers can dive into Singapore’s first-ever LINE FRIENDS minini Inflatable Playground, collect exclusive LINE FRIENDS minini Backrest Cushions, and enjoy special birthday treats and festive rewards.

The celebrations continue with the BHG Christmas Market, where shoppers can explore a delightful selection of festive gifts, and take part in BHG’s Children’s Wishing Well charity drive to give gifts to children from underprivileged families. Adding to the festive spirit, families can look forward to a heartwarming Santa & Friend Meet & Greet on select dates in December, perfect for capturing magical Christmas memories together.

Come celebrate our 15th anniversary and soak in the festive spirit with NEX this season!

Bounce into Singapore’s First-Ever LINE FRIENDS minini Inflatable Playground

Step into a pastel-hued candy wonderland at the first-ever LINE FRIENDS minini Inflatable Playground, where your favourite characters come to life!

From 17 November to 7 December, shoppers can redeem a 45-minute Play Pass with a minimum spend of $50* in a single transaction and by scanning their NEXrewards member QR at selected participating stores^.

Visitors will be welcomed by a whimsical candy arch and larger-than-life minini characters, leading into a vibrant inflatable playground bursting with colour, laughter and picture-perfect moments. This immersive play experience invites everyone to bounce, explore and rediscover the simple joy of play.

Play sessions are open at the start of each hour from 11am to 9pm**, with the last admission at 8pm, offering fun-filled sessions for families to enjoy throughout the day.

Each play pass admits 1 child (below 12 years old) and 1 accompanying adult only. Both children and adults are required to bring and wear their own socks before entering the play area.

^Excludes transactions from supermarkets, beauty/hair/wellness services, education/enrichment stores.

*Redemptions are limited to 20 per session and two passes per NEXrewards member per day, available from 10.30am at the Level 1 Atrium, with redemption opening two hours before each session. Play pass redemption and utilisation must be made on the same day of spending based on the session booked.

**minini Playtime will be closed for a private event on 17 November 2025, 5pm to 9pm and on 25 November 2025, 10.30am to 12.30pm.

Collect Adorable LINE FRIENDS minini Backrest Cushions

If you love cute collectibles, this is your chance to bring home the perfect snuggle companion with the exclusive LINE FRIENDS minini Backrest Cushions collection! There are a total of seven characters to collect, with a new design released weekly starting 14 November.

To redeem a cushion, shoppers need to spend a minimum of $250* and scan their NEXrewards member QR at participating stores. But be quick, as each design is limited to just 1,000 pieces per week!

Whether used as a comfy pillow while reading, a support for your back during movie marathons, or simply as a fun decorative piece, these huggable companions are as practical as they are adorable. Don’t miss your chance to collect all seven limited-edition LINE FRIENDS minini Backrest Cushions!

*Maximum 3 combined same-day transactions. Each transaction must be at least $20 or more.  Limited to 1 redemption per design per NEXrewards member for the entire promotion period.

Celebrating Our 15th Birthday with Special Treats for Shoppers

This November, NEX is turning 15, and everyone’s invited to join the celebration! To mark this special milestone, the festivities continue with Bonus Birthday Rewards — shoppers who spend a minimum of $150* and scan their NEXrewards member QR at selected participating stores^ can play a sure-win game and stand to win exciting prizes worth over $20,000 from participating partners such as OSIM, COURTS, and FairPrice Xtra.

^Excludes transactions from supermarkets, beauty/hair/wellness services, education/enrichment stores.
*Maximum 3 combined same-day transactions. Each transaction must be at least $20 or more.  Limited to 1 redemption per NEXrewards member for the entire promotion period.

Christmas Market by BHG

Shoppers can also look forward to festive finds at the Christmas Market by BHG happening from 8 to 26 December 2025 at the Level 1 Atrium. From seasonal décor to delightful treats, the market brings together a curated selection of artisanal bakes, festive goodies, and charming gift sets.

These include La Levain’s Panettone, a buttery Italian classic handcrafted using premium imported flour, lievito madre, local pasteurised egg yolks, candied oranges, lemons, and sultanas and BB Atelier’s Christmas Cookies, baked to perfection and elegantly packaged for the festive season.

There are plenty of gifts for the little ones as well, such as the Bears & Friends’ Masterminds gummies, and the adorable MOBZ towel and plush gift sets from THE GANG by Charles Millen, each of which comes with a cuddly animal plush toy in a festive gift box that’s sure to put a smile on any child’s face.

In the spirit of giving, BHG is partnering with Children’s Wishing Well to bring joy to children through a meaningful Secret Santa charity drive.

Shoppers are invited to pick up a wish tag at the market which indicates the gender, age, and wish of a child from a beneficiary family. They can then purchase a suitable gift for them at the Christmas Market by BHG, and drop it off with the wish tag attached by 26 December 2025.

Open from 10am to 10pm (except on 8 December, where the market opens at 12pm), shoppers can also earn NEXpoints when they spend a minimum of $20 in a single transaction and scan their NEXrewards member QR at the Christmas Market.

Santa & Friend Meet & Greet

No Christmas celebration is complete without a visit from Santa himself! Families can look forward to the Santa & Friend Meet & Greet on 13, 14, 20 and 21 December.

Catch Santa and the Gingerbread Man as they gather at Level 1 (in front of Dyson) from 5pm to 5:30pm as they come together to spread joy, laughter, and a little Christmas magic — the perfect activity for families to create heartwarming memories together.

Visit NEX’s website and Facebook for more information.

Odd Company Vodka RTDs debut in Singapore with Mandarin Yuzu and Passionfruit Pineapple

By
Tan Heng Hong
-

Asia Pacific Breweries Singapore (APB Singapore), which is part of The Heineken Company, has made available its new Odd Company, a new line of vodka-based ready-to-drink cocktails in Singapore. The company describes Odd Company as “fruity, crisp and anything but ordinary.

Odd Company (7% ABV) is now offered at 7‑Eleven in two flavours: Mandarin Yuzu and Passionfruit Pineapple.

Suntory expands Boss Coffee range with Bold Double Espresso

By
Tan Heng Hong
-

Suntory Beverage & Food Thailand Co., Ltd. has introduced a new addition to its Boss Coffee lineup — Boss Coffee Double Espresso. Packed with up to 190 mg of caffeine per bottle, it helps you wake up and power through your mornings with energy and focus. This bold yet smooth drink offers a rich aroma, a pleasantly bitter note, and a balanced taste that is easy to enjoy.

The current Boss Coffee ready‑to‑drink lineup includes Yuzu Black, Americano, Black, and Latte.

Boss Coffee in Thailand uses a unique Japanese “Flash Brew” method, which brews coffee hot and then chills it rapidly to lock in aroma and flavour.

DeeDo’s new premium tea blends tradition with fruity fun

By
Tan Heng Hong
-

Thailand’s Foodstar Co., Ltd., the company behind the DeeDo fruit juice brand, has recently launched DeeDo Nature Twist Premium Tea in three different fruit-infused flavours. The three flavours are Earl Grey Tea Lychee, Black Tea Peach, and Green Tea Honey Lemon.

The company blends premium tea sourced from Wuyuan in Jiangxi, China, with fruit juices. DeeDo Nature Twist (350ml) is now available nationwide at 7‑Eleven for just THB 20.

UNIQLO’s “The Heart of LifeWear” Initiative Brings Comfort to Over 26,000 Malaysians in Need

By
Tan Heng Hong
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From Left to Right: Haji Khairil, Vice President 1 of the Malaysian Relief Agency; Rie Aramoto, Chief Operating Officer of UNIQLO Malaysia; Kara Simon, Assistant Private Partnership & Philanthropy Officer at UNHCR Malaysia; and Justin Kho, representative of the Rotary Club of Kuching Central, pictured at the Heart of LifeWear 2025 Ceremony where UNIQLO Malaysia presented a token of support to its NGO partners, marking the distribution of 15,500 AIRism pieces to five organisations as part of its ongoing effort to reach and uplift more communities.

This year, a total of 15,500 new clothing delivered through partnerships with local non-government organisations

14 November 2025, Kuala Lumpur – Global apparel retailer UNIQLO continues its mission to make life better for all through the second year of its The Heart of LifeWear initiative, a global clothing donation programme that delivers the comfort of LifeWear to those who need it most. Now in its second year, the initiative continues its journey of care and connection by reaching more communities across Malaysia throughout October and November to our five NGO partners, UNHCR (the UN Refugee Agency), Rotary Club of Kuching Central, Malaysia Relief Agency, Alpro Foundation, and Malaysian Red Crescent Sunflower Centre.

Since its introduction in 2024, The Heart of LifeWear has touched the lives of over 26,000 Malaysians through the donation of new UNIQLO clothing to underserved individuals and families facing hardship, helping to uplift their comfort, dignity, and confidence in everyday life.

Through these collaborations, a total of 15,500 pieces of cool and quick-drying UNIQLO AIRism clothing were distributed this year to refugees, longhouse communities in rural Sarawak, flood victims, underserved students, and children with special needs, offering comfort, dignity, and a reminder that small gestures can make a lasting difference.

Dawn Chow, Director of Sustainability and Corporate Public Relations, UNIQLO Malaysia, said: “This is our second year running The Heart of LifeWear, and we continue to be reminded of how powerful something as simple as clothing can be. Beyond practicality, clothing has the ability to restore comfort and dignity. Through this initiative, we hope to share that sense of care and hope with communities who need it most.”

This year’s The Heart of LifeWear also holds special meaning as UNIQLO Malaysia marks its 15th anniversary. The milestone reinforces the company’s deepening connection with Malaysians from opening its first store in 2010 to now giving back to the communities that have grown alongside the brand. The initiative embodies UNIQLO’s belief that LifeWear is not just about clothing, but about improving everyday life through comfort, thoughtfulness, and care.

“We’re very grateful for the donations. We rarely have the opportunity to receive high-quality clothing that offers such comfort,” shared a mother from the Jakun tribe in Kg. Peta, who received clothing through MRA Johor. “This gesture of care and kindness means so much to our families. Receiving this gift really warms our hearts.”

Taskiah, student from Rohingya Education Centre Gombak, shared: “This experience reminds me how powerful kindness can be. I’ll keep working hard in my studies, and one day, when I have enough rezeki, I want to help others who are less fortunate to bring them the same hope I feel today.”

As part of UNIQLO’s global commitment to donate one million pieces of clothing worldwide, The Heart of LifeWear reflects the brand’s belief that LifeWear is more than clothing, it is a way to improve lives. In Malaysia, the initiative continues to grow each year, expanding its reach to communities that need it most.

For more information about UNIQLO and its initiatives, please visit www.uniqlo.com/my. 

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