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When Bandung meets soy and calcium
The new Yeo's Bandung Soy Drink plus Calcium, launched in Singapore in February 2019, is an interesting example of how a local favourite Bandung...
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Affordable OOH advertising to create awareness for new product in Indonesia
Out-of-home advertising (OOH) can be really affordable. In Indonesia, all you need to do is to get the consent of the stall owner (payment?)...
