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The Case of Re-Branding Following Scandals in China
Companies are know to change their corporate names after scandals partly as a way to bury the past and move forward. In China, the...
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Hausboom brings Roti Bakar to 7-Eleven slurpees
Hausboom, a popular soft drink brand, has teamed up with 7-Eleven Malaysia to introduce a new Slurpee flavor inspired by the beloved Malaysian treat,...
