Category blurring is working well for honey. At the recently concluded Specialty & Fine Food Fair 2015 (6-8 September 2015) in London Olympia, Nuts4Honey Organic Honey With a Twist range from the UK-based Nuts 4 Honey Ltd caught my eye. In the range are honey with cinnamon, vanilla, cocoa, orange, ginger, hazelnut, lemon and chili.
Honey with Chili is the most interesting. It has a sweet base but a stingy chili taste and is ideal for cooking. The product serves as a substitute for chili sauce.
|Photo taken at the Nuts 4 Honey booth at Specialty & Fine Food Fair 2015
A similar product is found in Australia. Ogilvie & Co., the maker of gourmet food has a range of honey with chili, ginger, mango, vanilla, spice orange and roasted hazelnut. Basically, the idea is the same.
|Photo from Justintimegourmet.com.au
Can honey be added into chocolate spread? The answer is yes. Poland’s Huzar has introduced the Huzar Hobee Cocoa Honey Cream, which serves as a bridge between honey and chocolate-based sweet spread.
|Huzar Hobee Cocoa Honey Cream – Photo from Tesco Poland
In a sector full of suspicion where your honey can sometimes be something else, the honey category can move away from focusing solely on authenticity. Category blurring can hopefully bring new enjoyment to the honey category.