Home Food service Roadside coffee shops emerging as new foodservice trend

Roadside coffee shops emerging as new foodservice trend

The Boss Coffee at Seri Kembangan, Selangor

Changing out of home coffee scene

The OOH (out of home) coffee drinking scene is changing with the new channel –  mobile roadside stall. The stalls are conveniently located on the roadside providing hot and cold beverages for both motorists and passer-by on the go.

They are easy to set up. All you need is a temporary stall, water (hot/cold) and ingredients (powder). You can now serve more upmarket drinks such as cappuccino, tiramisu, chocolate, mocha, latte, milo dinosaur, green tea and iced tea to consumers looking for a refreshment and a caffeine fix. These flavoured drinks are easy to prepare as the key ingredients are all in powder,
Coffee-Crazy at Ampang, Selangor

The appearance of such stalls illustrates how drink vendors are moving up the value chain, upgrading from soya bean drink, coconut water, syrup to serving something perceived to be more sophisticated and premium such as cappuccino and latte. The price per cup of cappuccino flavoured drink at Coffee-Crazy is RM 5, which is considered pricey for a stall but a price willing to be paid by consumers who want a quick made-on-the-spot refreshment that meet their aspirational lifestyle.

Eventually, some of this stalls will start a franchise empire of their own serving drinks made from secret recipe.We may be seeing more of these stalls in the future.


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