Changing out of home coffee scene
The OOH (out of home) coffee drinking scene is changing with the new channel – mobile roadside stall. The stalls are conveniently located on the roadside providing hot and cold beverages for both motorists and passer-by on the go.
|Coffee-Crazy at Ampang, Selangor|
The appearance of such stalls illustrates how drink vendors are moving up the value chain, upgrading from soya bean drink, coconut water, syrup to serving something perceived to be more sophisticated and premium such as cappuccino and latte. The price per cup of cappuccino flavoured drink at Coffee-Crazy is RM 5, which is considered pricey for a stall but a price willing to be paid by consumers who want a quick made-on-the-spot refreshment that meet their aspirational lifestyle.
Eventually, some of this stalls will start a franchise empire of their own serving drinks made from secret recipe.We may be seeing more of these stalls in the future.