How do you encourage consumers to drink more water? Show them the facts. This is what Spritzer is doing on the packaging of its mineral water.
The message covers health (‘2.5 litres of water per day to maintain optimum health), beauty (‘water naturally moisturises skin to give it a healthy, glowing appearance’) and pregnant women (‘during pregnancy and lactation, fluid requirements increase and women are encouraged to drink more water to help prevent constipation’).
Water is also promoted to help improve mental performance – ‘thirsty signals dehydration signs of which include a dry mouth, headache, fatigue, decreased urine volume and reduced mental performance’.
These carefully crafted messages thus give consumers real reasons to drink more water.