Home Drinks Alcohol-Free 3 Horses malt-based drink aims to sell 100,000 cartons per month

3 Horses malt-based drink aims to sell 100,000 cartons per month

Mini Me Insights has given strong coverage to the 3 Horses malt since its debut in Malaysia. The most recent article is an interview with Ries Kroos from United Dutch Breweries. Click here for the link.

Now, three malt drink has received local media coverage by the Malay-language daily Sinar Harian on 1 April 2017. Below is the summary.

Plans to expand to East Malaysia

Three Horses Malt (Malaysia) President Abdul Hady Zabil said there are plans to expand the distribution to Sabah, Sarawak and the East Coast in the near term. At the moment, 3 Horses malt is available in the Klang Valley, Malacca, Perak, Johor and Penang. He added that 3 Horses is in Singapore and is in the process of entering Indonesia. The company will take a slow approach to expand the market in Southeast Asia, said Zabil.

Introducing light version

The light version will be introduced in 2017 and will be a growth driver for the malt-based drink.

Milk booster?

Zabil said the 3 Horses malt-based drink helps to reduce cholesterol. In addition to that, the barley ingredient serves as a milk booster and is good for mothers who are lactating. Milk booster function has become a trend now in Malaysia with the most recent product Farm Fresh Kurma Milk having the same claim.

Monthly sales of 8,000 cartons

Currently, the monthly sales of 3 Horses malt-based drink is 8,000 cartons, said Wan Amirulmuttakin Wan Aminuddin, operational manager at 3 Horses Malt. The goal is to boost sales to 100,000 cartons per month by the end of 2017 with a series of marketing events. The company plans to undergo a roadshow, advertise on online and print media as well as raising awareness about the halal status of the drink.

Expanding distribution channel

The plan is to make 3 Horses available in several supermarkets nationwide by the end of 2017. 3 Horses can be ordered online through the Facebook site at 3horsesbeverage.

The company said with the expansion of the geographical reach in Indonesia, Thailand, Singapore, Brunei and Australia, these markets are expected to contribute 20,000 cartons per month in the coming six to 12 months.

Consumed at corporate and wedding events

According to Wan Amirulmuttakin Wan Aminuddin, 3 Horses are consumed at events including corporate events as an alternative to alcoholic drinks as well as airlines. The malt-based drink is also ordered for weddings and festive celebrations.

Visit Three Horses at MIHAS 2017

3 Horses is participating at MIHAS 2017. Do visit the booth at A118-A119. The halal expo opens on 5 April 2017 and ends on 8 April 2017.


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