belVita breakfast biscuit is now available in Malaysia with a new banana and oats flavour, joining the existing range of Honey & Chocolate and Milk & Cereal, which have been in the market since 2016.
The recent launching event on 2 August 2017 also marked the 1st anniversary of belVita in Malaysia.
Number one in biscuit
Mondelez, the maker of belVita, Oreo, Chipsmore, Tiger and Jacob’s, is number one in the biscuit category in Malaysia. Sharon Tan, head of biscuit and salty snacks at Mondelēz International said “as a leader in the biscuits category, we are always focused on innovating and diversifying our product portfolio to meet the changing demands and expectations of consumers. By doing so, we are able continue growing our impact within the market, while extending our commitment in creating moments of joy and empowering consumers to make informed choices for their overall health and wellbeing.”
The new belVita banana and oats are available at all major hypermarkets, supermarkets and convenience retail stores from August 2017 onwards.