Symbolism plays a huge role in Chinese culture and this is especially so during Chinese New Year when decorations, household items and dinner dishes each have an auspicious role in bringing good fortune or “fu” for the year ahead.
So to contribute to the auspicious start of the year, Coca-Cola is introducing eight “fu” can designs to bring good fortune in several areas of one’s life.
Each can design bears the “fu” character, upside down as it is always done during this time of the year to symbolise good fortune pouring out, that is depicted in a way to also be auspicious in the areas of romance, education, health, wealth, success, good blessings, abundance and family.
In addition to having delicious happiness which is what Coca-Cola sounds like in Chinese, each of the cans brings with it an auspicious boost during the Chinese New Year period that helps to ensure happiness and prosperity while complementing the meals and snacks that fill the tables of every home.
And there is ninth can design, but only three of them, that is made of 22K gold worth RM60,000 along with 88 gold-plated bottle caps but they can only be acquired by purchasing RM30 and above worth of products from participating Coca-Cola brands.
The limited edition “8 Prosperity” designs will be available from 25 Dec 2017 and the golden opportunity ends on 25 Feb 2018. For more details, please call 603-9054 6300 or visit Cokeurl.com/CNYMY2018.
The Coca-Cola Company in Malaysia
In addition to Coca-Cola, one of the world’s most valuable brands, the Coca-Cola system in Malaysia manufactures, markets and distributes over 80 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), zero-calorie sparkling beverages (Coca-Cola Light, Coca-Cola Zero Sugar, Sprite Zero), juice drinks (Minute Maid Pulpy), teas (Heaven and Earth), isotonic (Aquarius) and water (Dasani).
Coca-Cola has invested RM1 billion in Malaysia since 2010, creating more than 800 jobs and touching over 75,000 customers directly with a total reach of over 200,000 customers across Peninsula Malaysia and East Malaysia. Through its programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive difference in the local community.
From recycling through partnership with the Malaysian Nature Society and Universiti Putra Malaysia (UPM), to working with Raleigh International and Muslim Aid Malaysia to provide access to clean water for more than 22,000 villagers in rural Sabah, and economically empowering women through the Coca-Cola KU entrepreneurship programmes – Coca-Cola is committed to building sustainable communities in Malaysia.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.
For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.