Coffee-Mate is a non-dairy creamer manufactured by Nestlé known to make the coffee richer, smoother and creamier. In Thailand, Nestle is elevating this experience with the new Coffee-Mate Milky, the world’s first dairy coffee enhancer.
According to the press release, “Nestle Coffee-Mate Milky contains high-quality imported milk from New Zealand and the US to offer coffee lovers a perfect combination of uniquely delicious “Real Milky Taste and Right Creaminess,” delighting you with the “Nice Milky Aroma & Smoothest Taste” with no cholesterol and no trans fat.” In addition, this product is “100% imported from South Korea, to fit the milky coffee taste profile preferred by the new generation.”
Nestle Coffee-Mate Milky is available in an 80 gram pack for THB 37 and in a 360 gram pack for THB 109 at leading retail outlets including Big C, Tops, Tesco, Foodland, CJ-Express, The Mall, 7-Eleven, Family Mart and Maxvalu.
The fully-integrated marketing campaign saw actor Gunn Svastiwat Na Ayutthaya appointed as brand ambassador visiting South Korea to feature in the “Love at First Sip” TV commercial.
What Mini Me thinks
Coffee-Mate Milky offers a new experience to young consumers and healthier option for health-conscious coffee drinkers with the use of real milk instead of non-dairy ingredients.