PUTRAJAYA, 1 March 2018 – BRAND’S® Suntory (Malaysia) Sdn Bhd today introduced Malaysian actress Siti Saleha as its new brand ambassador for BRAND’S® InnerShine® Prune Essence with Vitamin E. The English-born actress was officially introduced by Kuang Ming Ming, General Manager of BRAND’S® Suntory (Malaysia) Sdn Bhd together with Danny Hoh, Customer Director for Watsons Malaysia. The event at IOI City Mall also kicked off the Pencarian Wajah #InnerShineCantikSemulaJadi contest, which is a collaboration between BRAND’S® Suntory and Watsons Malaysia.
Sharing her thoughts at the event, Kuang Ming Ming, General Manager of BRAND’S® Suntory (Malaysia) Sdn Bhd, said, “Consuming the right nutrients in sufficient amounts is crucial for protecting your skin and promoting your overall wellbeing. It is BRAND’S® desire through our InnerShine range to help Malaysians achieve a more beautiful, natural you from the inside out, especially with our newly formulated BRAND’S® InnerShine® Prune Essence with Vitamin E, launched today. Siti Saleha is a perfect fit as our Brand Ambassador for BRAND’S® InnerShine® Prune Essence with Vitamin E, as she too believes in taking care of herself in order to achieve that inner, natural beauty. To maintain her natural beauty, she not only has a skincare routine, she also ensures that she consumes a balanced diet and cares for her physical health.”
The new-formulation BRAND’S® InnerShine® Prune Essence with Vitamin E contains prune essence with additional Vitamin E to boost the protection of skin from free radicals, thus making skin healthier and more radiant. Curated with natural ingredients, the 100% fruit-based BRAND’S® InnerShine® Prune Essence with Vitamin E is an excellent inclusion into one’s beauty routine, which would normally begin with cleansing and moisturising before ending with an application of face powder or makeup. This nutritional supplement is rich in fibre derived from prunes and resistant maltodextrin, a soluble fibre that promotes regular bowel movement and helps flush out unwanted toxins from the body.
Ming Ming added, “Although this supplement is intended to work on your digestive system and cleanse your body internally, the effect of this is visible externally within 12 days. This is why BRAND’S® InnerShine® Prune Essence with Vitamin E complements your skin care routine, helping your skin look more youthful and radiant as the days progress. This is a reflection of what goes on inside your body, which all of us need to pay attention to.”
Concurring with this, Siti Saleha said, “I strongly believe that beauty is not just about how you look on the outside, but how you really feel in your own skin. People may comment on your hair, looks or physical appearance, but if you feel comfortable in your skin, that is when you can feel really good and confident about yourself. And this goes for everyone, regardless of age.” The much-loved rising Malaysian star, who has cemented her presence in the local acting scene with several accolades already to her name, added, “My skin looks more youthful and feels healthier after consuming BRAND’S® InnerShine® Prune Essence with Vitamin E over 12 days, and even with the minimal makeup I use for myself, it feels natural. I’m confident you will see the desired effects over time, if you complement your daily beauty regiment with the right nutrients for your body, such as the nutrients in BRAND’S® InnerShine® Prune Essence with Vitamin E. Much like discipline, it can sometimes be challenging to stick to a recommended routine, but you will reap the rewards in the end.”
BRAND’S® Suntory (Malaysia) Sdn Bhd has partnered with Watsons Malaysia, a leader in Malaysia’s health and beauty retail industry with the common vision of reaching out to Malaysians to offer products that can enhance their health, beauty and personal wellbeing. Speaking on behalf of Watsons Malaysia, Danny Hoh, Watsons Malaysia’s Customer Director said, “We are pleased to partner with BRAND’S® Suntory in offering Malaysians the new-formulation BRAND’S® InnerShine® Prune Essence with Vitamin E. We want people to look good and feel great every day, and by offering access to the best products that can benefit consumers, we can play a part in every Malaysian’s journey towards looking and feeling good, inside and out.”
The Pencarian Wajah #InnerShineCantikSemulaJadi contest runs from 1 March to 23 April 2018. Watsons card members who purchase a 12-bottle or 24-bottle pack of BRAND’S® InnerShine® Prune Essence with Vitamin E will stand a chance to win the grand prize of an appearance in a future campaign for BRAND’S® InnerShine® together with Siti Saleha, as well as receive 200,000 Watsons VIP points. All they need to do is take a photo of themselves looking naturally beautiful and post it on Instagram with a really creative caption and include the hashtag #InnerShineCantikSemulaJadi. Posts must be set to public in order for BRAND’S® Suntory Malaysia to contact the winner directly and announce the winner via Instagram.
At the same time, from 1 to 5 March 2018, BRAND’S® Suntory will be running exciting on-ground activities at IOI City Mall for the public. Do not miss this opportunity to get a free skin analysis, special treats such as a manicure by NS Parlour Spa and a makeover by Sugar Belle, henna drawings, and to top it off, feed your sweet cravings with free popcorn for a fun day out.
BRAND’S® InnerShine® Prune Essence with Vitamin E is available at a retail price of RM32 for a pack of six bottles and RM58 for a 12-pack at all Watsons outlets nationwide, and other selected pharmacy chains and hypermarkets.
For more information on BRAND’S® InnerShine® Prune Essence with Vitamin E and other BRAND’S® products offered in Malaysia, please visit the BRAND’S® InnerShine® Facebook page at https://www.facebook.com/innershineclub/ or the BRAND’S® website at www.brandsworld.com.my
The BRAND’S® legacy started in 1835 when Henderson William Brand, the royal chef of Buckingham Palace in London, created a fat-free, easily digested chicken consommé that later became a huge commercial success. Available in 20 countries worldwide and widely recognised as BRAND’S® Essence of Chicken, this special formula gained prominence over the next 180 years for its nourishing goodness. With modern science, rigorous research and innovative technology, BRAND’S® has diversified its products to include health tonics, beauty nutritional drinks and energy drinks. BRAND’S® remains committed to promoting overall wellness in health, beauty and positive living to enrich people’s lives and create possibilities that inspire them to be their best selves.
About Watsons Malaysia
Watsons Malaysia currently operates more than 430 Watsons stores in the country. Watsons continues to set the standards in the health, wellness and beauty market, providing personalised advice and counseling in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 9th year running*.
Watsons is the flagship health and beauty brand of A.S. Watson Group.
* Campaign Asia-Pacific / Nielsen “Asia’s Top 1000 Brands online study of over 6,000 respondents across 13 markets in Asia Pacific region”.