Indonesia is the world’s third biggest cocoa producer but Indonesian chocolate is rarely recognised for its terroir. With the gradual shift to the bean-to-bar concept where the producer is in charge of every step of the chocolate making process including sourcing and processing, a new breed of artisan chocolate has emerged. Among them are Krakakoa and Primo Bali.
For a chocolate drink maker like Indomilk, it does not have to go as far as coming up with bean-to-drink chocolate milk. However, its latest product Indomilk Java Criollo Premium Chocolate drink did put a brief stop to consumer fascination with foreign chocolate from non-cocoa producing countries like Switzerland.
Criollo is one of the three main cocoa varieties after Forastero and Trinitario. Criollo is also the rarest and accounts for only 5% of the world’s cocoa production, according to chocolate specialist Barry Callebaut. In Indonesia, Criollo is grown on the island of Java thus its name Java Criollo.
The new Indomilk Java Criollo Premium Chocolate drink pays homage to the local Java Criollo cocoa and is available at Indomaret in a 190ml asceptic carton for a price of IDR 4,900.