Home Country Malaysia Super spicy Mamee Monster helps older consumers reconnect to their childhood snack

Super spicy Mamee Monster helps older consumers reconnect to their childhood snack

Mamee-Double Decker is reigniting older consumer interest in their childhoold snack Mamee Monster with a new limited-edition super spicy Mamee Monster. Many Malaysians grow up eating Mamee Monster but many have stopped consuming it when they grow up. So it is time to let them saviour the snack again but with a spicy twist.

Mamee-Double Decker uses ghost pepper, previously featured in its limited-edition instant noodle, to turn its Mamee Monster into a snack fit for older consumers.

We at Mini Me Insights haven’t had the chance to try it because apparently only 10% of the limited-edition Mamee Monster pack has the super spicy noodle. If Mamee is reading this, please do send some of the ghost pepper noodles to us πŸ™‚

Image from Ohmymedia.cc

Note, the new Mamee Monster is not recommended for children.

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