Coca-Cola Amatil Indonesia has introduced Sprite Waterlymon. Sprite Waterlymon is actually a dialed down version of the classic Sprite with less carbonation and a less sugary taste (6g of sugar/100ml). The drink is promoted as water + lemon-lime, which explains the use of the see-through PET bottle packaging resembling a packaged bottled water.
Yes 248, a convenience store chain in Medan, describes Sprite Waterlymon (425ml) as a “crisp, refreshing and clean-tasting soft drink.”
Sprite Waterlymon is playing in the near-water space taking on Suntory’s Goodmood and even Mizone targeting consumers who want a lighter Sprite without sacrificing the familiar Sprite taste.
.
