Petaling Jaya, 12 September 2019 – Malaysia’s leading chocolate confectionery brand – KITKAT and its flagship store KITKATChocolatory, the first ever customised chocolate experience in South East Asia celebrates its 3rd year anniversary with the launch of KITKAT Roti Canai & Curry as well as other specially curated Malaysian-inspired flavours in conjunction with Merdeka and Malaysia Day!
During this season, KITKAT Chocolatory is introducing a unique twist to Malaysians’ favourite breakfast treats made the KITKAT way; KITKAT Roti Canai & Curry, Kopi & Kaya Crunch, Nasi Lemak; along with the favourite king of fruits inspired KITKAT – the Cendol Durian. These limited edition KITKATs make up the Chef’s Creation and are freshly produced exclusively at the Sunway Pyramid Pop-Up store from now till 6 October 2019.
Sachin Goel, Business Executive Officer of Confectionery Business Unit, ASEAN, Nestlé (Malaysia) Berhad, said, “KITKAT is always pushing the boundaries when it comes to innovating and introducing new flavours that Malaysian’s love such as the Nasi Lemak and Ice Kacang flavours. Naturally, we want to create something uniquely Malaysian that has never been done before to celebrate two iconic national days – Merdeka and Malaysia Day. That’s how we came up with KITKAT Roti Canai & Curry and other locally inspired Malaysian flavours that are artisanally handcrafted with the finest ingredients which can only be found at our KITKAT Chocolatory store.”
Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad added, “Malaysia is a country that embodies diversity and its best represented in its food that are influenced by many different cultures and traditions. Hence, what better way to introduce the limited edition local favourites that Malaysians’ can take pride off. We believe that our consumers will definitely enjoy these Malaysian inspired KITKAT flavours created for them.”
Aside to the limited edition Chef’s Creation, KITKAT Chocolatory has also introduced a variety of other Malaysian flavours like the Traditional Onde-Onde, Rose Bandung, Apam Balik and Ice Kacang. A special range of mooncake inspired flavours are also available such as the Redbean, Pandan Salted Egg, Tiramisu and Snowskin Durian. In addition to that, these KITKATs can be customized to their choice of gift boxes for any celebration.
Over the years, KITKAT has created more than 40,000 Create-Your-Own-KITKATs and introduced over 100 unique KITKAT creations in just over 3 years. All of these unique KITKATs have been inspired from local to international flavours to Malaysians. KITKAT Chocolatory is also the perfect place to find unique gifts and custom-made creations for every occasion; from Chinese New Year, Hari Raya, Deepavali to Christmas or even special anniversaries, birthdays and more.
Each unique flavoured KITKATs are artisanally handcrafted and is freshly produced at the KITKAT Chocolatory located at MidValley Megamall as well as the new Sunway Pyramid Pop-Up store (from now until 6 October). Customers can also purchase these flavours at the KITKAT official online store on Lazada and Shopee.