Kopikalyan, a specialty coffee roaster with cafes in Jakarta, Indonesia, has partnered with Pejoy, the biscuit stick of Ezaki Glico with a launch event on 28 September 2019. The collaboration uses Pejoy Matcha and Pejoy Chocolate to create unique milkshakes and breads (roti). The goal is to further promote Pejoy biscuit stick in the Indonesian market.
- Milkshake Pejoy Chocolate
- Mikshake Pejoy Matcha
- Roti Kalyan Pejoy Chocolate
- Roti Kalyan Pejoy Matcha
In Southeast Asia, Ezaki Glico has in recent months entered into partnership with leading F&B players in Thailand, Singapore and Malaysia to promote its Pocky and Pretz with localised flavours. Innovating with familiar flavours but in a different format helps brands to reach out to consumers, especially younger ones, who are keen on trying unique and unusual flavours.