Richeese Factory in Indonesia, the one that introduced black cheese from charcoal, has added Prospericheese as its festive menu for Chinese New Year. Richeese Factory is using mala to spice up the dish. Prospericheese Burrito Bowl is rice served in Tortilla Bowl that comes with Chicken Bites with level 0-1 and a choice of cheese sauce and mala seasoning. The Prospericheese Friend Fries is sprinkled with mala. Also in the range are ice cream and lychee tea.
Mala with its signature numbing and spicy taste is slowly gaining traction in Southeast Asia. We have seen Mamee in Malaysia launching Mala Lobster potato chips for Chinese New Year 2020. Unlike salted egg, which is common in foodservice, the acceptance of mala may not be universal but mala does serve as a useful flavour for future innovation.