Home Country China Nestle has strong ambition for Nestea RTD

Nestle has strong ambition for Nestea RTD

Image from 7-Eleven Singapore

Recently, Nestle has made available four new Nestea RTD tea in Singapore. The new Nestea RTD tea, made with 100% real-brewed with premium tea leaves, comes in four variants – Okinawa Brown Sugar Milk Tea, Royal Milk Tea, Green Tea with Fibre (no sugar) and Earl Grey Tea (no sugar).

The launch of the new made-in-Taiwan Nestea RTD supported by the new Nestea Singapore Facebook page shows Nestle is looking at growing the Nestea RTD range further.

In Southeast Asia, we have seen fibre-enriched RTD tea as a concept being embraced by another major RTD tea producer – URC with its latest C2 Fibre in the Philippines.

Nestle earlier launched Nestea Green Tea with Fibre (no sugar) and Nestea Earl Grey Tea (no sugar) in Hong Kong in 2019.

In China where Nestle has a hard time winning with Nestea, the Swiss food and drink giant is now back with Nestea featuring 5% real juice. The new Nestea (雀巢茶萃) comprises Lemon Black Tea, Peach Oolong Tea (low sugar) and Passionfruit Green Tea (low sugar) in a 500ml PET bottle. The new Nestea is manufactured in China by Nestle’s local unit Yinlu and is aimed at young consumers.


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