Home Retailing Convenience Store 7-Eleven Launches Collectable EMOBEAR™

7-Eleven Launches Collectable EMOBEAR™

KUALA LUMPUR, 22 June 2020 – 7-Eleven Malaysia, the nation’s No.1 convenience store chain, has teamed up with emoji® to launch its collectable premium loyalty programme, EMOBEAR™.  The one-of-a-kind EMOBEAR™collection comes in 27 adorable designs, each featuring a different emoticon on the jersey of the EMOBEAR ™namely Luvly, Starry, Wannabey, Notty and Ka-Chingy, among others.

Customers will be rewarded with programme stickers for every purchase of RM5 and above in a single receipt at any 7-Eleven Malaysia outlets, from now until 16 August 2020. A bonus sticker will be rewarded if the purchase includes a selected partner product from brands such as Pepsi, Cadbury and Marigold, among others. With a total of 24 stickers, an EMOBEAR™ is redeemable for free. Alternatively, customers can also purchase an EMOBEAR™ at RM9.90 alongside 12 stickers. The redemption period of this campaign is from now until 23 August 2020.

7-Eleven Malaysia General Manager of Marketing, Ronan Lee said: “The popularity of emoticons has inspired us to integrate them into our loyalty programme. Emoticons are not only changing the way we express ourselves through text, but also expanding the way we communicate. They have become a usual feature in our daily communications on digital mediums, and we are certain that these adorable plush toys would definitely be a hit among fans.”

Lee added: “As a bonus, customers may also participate in our social media contest, dubbed “Take A Picture With Your #EMOBEAR” from 22 June until 2 August 2020. A total of 10 winners will stand a chance to take home 3 EMOBEARs of their choice.  To participate in the contest, one just has to snap a photo with their redeemed 7-Eleven’s #EMOBEAR and upload the most creative photo on their Facebook or Instagram account with hashtags #PictureWithEMOBEAR, #EMOBEAR and #7ElevenMY in the caption.”

Hurry, head over to your nearest 7-Eleven and enjoy its latest offerings, from Aiskleem™ to its extensive 7-Eleven packaged bakery selections, from its delectable range of imported and trending products to its scrumptious selection of onigiri and chilled Ready-to-Eat meals as well as the coolest drink on earth, 7-Eleven’s signature Slurpee® and be rewarded with programme stickers to begin your EMOBEAR™ collection.

Customers can also download and sign up as a My7E™ loyalty app member to enjoy more benefits when they shop with us. As a welcome reward to all new members, a complimentary one-off RM3 e-cash voucher will be given for every successful sign-up. Other benefits that await members include annual birthday reward, exclusive in-app monthly product e-Stamp cards that reward members based on repeat purchases, fortnightly product or service e-Coupons.

With the launch of EMOBEAR™, 7-Eleven Malaysia aspires to continue elevating customers’ shopping experiences and to scale greater heights as the largest convenience store operator in Malaysia with over 2,400 stores nationwide. To meet today’s expectations in providing convenience to customers, 7-Eleven Malaysia opts to stay close to its customers’ heart by staying true to its motto, Always There for You.


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