Chua Hah Seng, known for its chilli paste, and the famous Thai dessert chain After You have collaborated to launch pork floss bun with chili paste. In the past, Chua Hah Seng is strong in foodservice and among housewives but now the brand wants to target a broader audience. The partnership demonstrated the application of Chua Hah Seng chilli paste spread in squeezable tube for baking and bread products. The move also targets the growing trend of in-home baking.
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