Kuala Lumpur, 24 March 2021: Leaving behind 2020, the year that was… well… you know. There’s big news coming from Pringles®: Mr. P, the much-loved mustachioed mascot, has had a Glow Up! Who doesn’t love a makeover, especially after 20 years?
Check out how 2021 his new look is! While he didn’t cut bangs or grow a beard, the iconic Mr. P has been given a revamp in a bald new direction. The New Mind Popping Mr. P has less hair and more style. His brows, even more expressive, are now out and proud over twinkling eyes. That signature mustache is sleeker and more dynamic, with his bowtie as crisp as ever. So you won’t miss it when he gives you a cheeky wink because Mr. P’s come out of his shell and isn’t afraid to get playful. He’s Pringle, and ready to mingle.
The best part is, the iconic pop and crunch that is the unique Pringles® snacking experience hasn’t changed. The same inventive flavours that we all know and love; still taste the way we remember, just in a brand-new can with bold colours and a cleaner design.
“We spent the last two years experimenting with Mr. P’s style, Pringles® has created this fresh, bold and modern look that is anything but subtle”, said Bose Sanjib, Marketing Director of Kellogg’s South East Asia.
The new Pringles® look will begin to make its way across all shelves and online in Original, Sour Cream & Onion, Hot & Spicy, Cheesy Cheese and many more mind popping flavors in 147g and 107g Sharing Packs and 36g On-The-Go Packs
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