Osotspa Yanhee Beverage Company, the joint venture between Osotspa and Yanhee, has launched its first product – Yanhee Cannabis Water with Vitamin B12. The functional mood-enhancing water contains extracts from real cannabis leaves and the relaxation flavour of lavender and mixed berries. This drink is free from added sugar.
Solution that can help to alleviate pandemic-induced stress is an opportunity for the functional beverage category going forward. The key issue with functional relaxation drink is how brands can convince consumers about the drink’s efficacy. This can be done either through the use of ingredients that consumers are familiar or having adequate amount of the functional ingredients so that consumers can feel the effect.