Indonesia’s OT Group has recently launched Singaraja beer in a smaller serving size of 320ml. Singaraja beer was first launched by OT Group’s unit Beverindo Indah Abadi, which makes Prost beer, in 2019 targeting traditional consumers who want a more bitter tasting beer. Singaraja provides OT Group access to beer drinkers from the mid- to lower-income consumers.
Singaraja currently comes in glass bottle and in aluminium can (500ml). The latest 320ml size offers consumers with a smaller serving size and a lower price point.