Home Drinks Alcoholic Drinks OT Group launches Singaraja beer in 320ml can

OT Group launches Singaraja beer in 320ml can

Indonesia’s OT Group has recently launched Singaraja beer in a smaller serving size of 320ml. Singaraja beer was first launched by OT Group’s unit Beverindo Indah Abadi, which makes Prost beer, in 2019 targeting traditional consumers who want a more bitter tasting beer. Singaraja provides OT Group access to beer drinkers from the mid- to lower-income consumers.

Singaraja currently comes in glass bottle and in aluminium can (500ml). The latest 320ml size offers consumers with a smaller serving size and a lower price point.

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