CU Convenience Store in Malaysia has launched a new co-branded series featuring the creations of Paik Jong-Won, South Korea’s most famous food and beverage expert. Paik has 5.4 million YouTube subscribers on his food channel. CU’s collaboration with Paik has sold over 300 million Dosirak, Gimbap and Samgak Gimbap in CU South Korea.
In Malaysia, the Paik Jong-Won’s series comprise Tartar Sauce Tuna, Burning Chicken Cutlet, Soy Sauce Chicken and Long Chicken Cutlet.
CU Malaysia is leveraging on CU South Korea’s expertise and network to introduce a more authentic Korean taste to Malaysian consumers.