In Indonesia, Smirnoff has collaborated with ecoSPIRITS to launch ecoTOTE, which is a technology for low carbon, low waste spirits distribution. The new ecoTOTE 3.0 was released in China on 30 September 2022 and will become available across ecoSPIRITS Asia Pacific markets in October 2022.
Smirnoff ecoTOTE is now available at outlets in Bali and Jakarta.
Through this innovation, Smirnoff will be able to:
- Reduce 99% packaging waste as 1 ecoTOTE will save 600 glass bottles being used
- Reduce 3 kgs of carbon emission by using one ecoTOTE, which is equivalent to driving a car for 11.9 km