Morinaga Milk Industry Co., Ltd. has announced the commencement of local production and sales of Morinaga Milk-branded products in Vietnam, according to a press release issued on 1 November 2022.
Sales will commence mainly in Hanoi and Ho Chi Minh City, and then gradually expanded to the rest of the country. Products for sale include yogurt and nutritional supplement beverages.
The nutritional supplement beverages are Morinaga Climeal Vanilla/Banana/Corn Soup (190ml) for replenishing energy and often deficient nutrients targeting the middle-aged and elderly. The drink contains 27 vitamins and minerals as well as approximately 10 billion cells of the lactic acid bacteria called LAC-Shield, which was selected from thousands of those owned by Morinaga Milk. Each pack only has 260kcal of calories.
The company has also launched Morinaga Zero – Fat Yogurt in Less Sugar/Less Sugar Aloe. Each pack contains approximately 10 billion cells of the lactic acid bacteria called LAC-Shield to help keep the digestive system healthy.
Other products made by Elovi Vietnam Joint Stock Company include Elovi yogurt and Zin Zin flavoured milk and yogurt drink.
What is interesting with the latest development by Morinaga is the launch of dietary supplement for middle-aged and the elderly, a segment that is increasingly attracting the attention of competitors. Morinaga is also actively promoting the application of its LAC-Shield in Vietnam including in spoonable yogurt. Through consumer education, we expect Morinaga to incorporate LAC-Shield into more products across different food and drink categories.