7-Eleven Malaysia has launched its own ‘me-too’ bird’s nest drink to offer consumers with an affordable choice. The new bird’s nest drink is sweetened with rock sugar. The drink is sold in a glass bottle and is manufactured by Herculean Food Industries and distributed by 7-Malaysia (M) Sdn Bhd. The price per bottle is RM 8.00 (250ml), which is cheaper than FG Walet Bird’s Nest Drink at RM 10.90 (180ml). FG Walet is a well-known local brand in the RTD bird’s nest drink category.
Still, the 7-Eleven Bird’s Nest Drink is cheaper than Vietnam’s Vinut Bird’s Nest Collagen Drink and Vinut Bird’s Nest Aloe Vera Drink selling respectively at RM 4.90 in a 250ml can.