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Boss Cafe opens in Siam Centre to increase brand awareness, new look for this Japanese RTD coffee

Suntory PepsiCo Beverage (Thailand), the distributor of Pepsi-Cola in Thailand, has recently launched Boss Cafe on the ground floor of Siam Centre, reported Bangkok Post. This is the second overseas Boss Cafe outside of Japan. The first overseas store is located in Australia. The cafe serves specialty coffee drinks and foods.

This minimalist cafe will operate until 31 August 2023. Boss Cafe is designed to improve brand awareness and to connect the RTD coffee brand with the new generation of coffee drinkers who also love to enjoy the cafe experience. Essentially, the purpose of Boss Cafe is to showcase the RTD coffee’s premium, cafe-like quality. Boss coffee in RTD format was first launched in Thailand in 2021.

Suntory PepsiCo Beverage has given Boss RTD coffee a new look to be more modern, attractive and aspirational. The 34-year-old Thai actor Sean Jindachot is the new face of Boss coffee in Thailand.

The top of the packaging highlights the word Flash Brew to remind consumers of the unique technique used by Boss coffee to deliver an aromatic, smooth, and well-rounded with no bitter taste.

The coffee brand is looking to conquer the morning occasion with the bundling of Boss coffee with 7-Eleven’s Ezy sandwiches at both Boss cafe and 7-Eleven outlets.


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