Home Lifestyle Berjaya Sompo Launches ‘The Good Policy’ Brand Campaign

Berjaya Sompo Launches ‘The Good Policy’ Brand Campaign

Unveils ‘The Good Bengkel’ Initiative to Empower Communities

Kuala Lumpur – Berjaya Sompo, a leading insurance provider known for its customer-centric approach and commitment to environmental, social, and governance (ESG) values, is proud to announce the launch of its brand campaign, ‘The Good Policy’. This campaign underscores the Company’s dedication to safeguarding its customers and the future of Malaysia by addressing ESG challenges through a range of innovative initiatives.

As part of this exciting campaign, Berjaya Sompo introduces ‘The Good Bengkel’ initiative, a tangible expression of its commitment to the well-being of fellow Malaysians. Through ‘The Good Bengkel’, Berjaya Sompo will subsidise RM250 to repair 200 cars belonging to the B40 community segment (for selected models and year of manufacture), enhancing their quality of life by safeguarding their cars.

Mr Tan Sek Kee, Chief Executive Officer of Berjaya Sompo, expressed the Company’s enthusiasm for ‘The Good Policy’ campaign, stating, “We believe that a responsible insurance provider should go beyond the conventional and actively contribute to the betterment of the communities it serves. ‘The Good Policy’ campaign is a testament to our dedication to positive change, and ‘The Good Bengkel’ initiative demonstrates our commitment to improving the lives of those in need.

‘The Good Policy’ Campaign

Berjaya Sompo’s ‘The Good Policy’ campaign encapsulates the Company’s mission to uphold ESG values and ensure a sustainable environment and society for future generations. By focusing on initiatives that address environmental concerns, promote social well-being, and uphold strong governance practices, the campaign aims to inspire positive change and promote a brighter future for Malaysia.

‘The Good Bengkel’ Initiative

‘The Good Bengkel’ initiative is a powerful embodiment of Berjaya Sompo’s commitment to action. By subsidising RM250 for car repairs, the Company directly assists individuals in the B40 segment, who often face financial challenges in maintaining their vehicles. This initiative promotes inclusivity and empowers individuals by to enjoy safe driving with a well-maintained car.

Berjaya Sompo invites individuals, community organisations, and stakeholders to join hands in embracing ‘The Good Policy’ campaign and supporting ‘The Good Bengkel’ initiative. Through collective efforts, the Company envisions creating a lasting impact on the lives of Malaysians and contributing to a thriving society.

For more information about Berjaya Sompo’s ‘The Good Policy’ campaign and ‘The Good Bengkel’ initiative, please visit https://www.berjayasompo.com.my/page/the-good-policy.




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