Indonesia’s Wings Food has recently made the JASJUS cincau powdered drink available. The new affordable powdered drink targets young consumers looking for refreshing drinks. The brand organised the JASJUS Skate Seru event in January 2024 to engage with its core consumer group.
Wings Food has partnered with influencers to appeal to adventurous consumers and showcase how consumers can elevate the taste of JASJUS Cincau with just a few steps and ingredients. Among the creative menu include JASJUS Kicau (Kelapa Cincau), JASJUS Cinta (Cincau Nata De Coco), JASJUS Semangcau (Semangka Cincau) and JASJUS C’Mon (Cincau Lemon).