The newest Coca-Cola Creations flavour, K-Wave, is now available in Thailand. It is about time for Coca-Cola to turn K-Pop into an actual flavour. This zero-sugar drink pays “tribute to the world of K-Pop, offering fans a chance to savor the effervescent taste of their favorite entertainment genre.”
According to sodaseekers, “a promotional video found on Coca-Cola’s website includes lines from songs by BTS, Stray Kids and NMIXX.”
Coca-Cola Creations K-Wave is set to delight K-Pop fans worldwide. We have seen how Coca-Cola has tapped into K-Pop but has yet to unveil its interpretation of how K-Pop tastes. The Coca-Cola Creations K-Wave is another manifestation of how the beverage giant leverages culture to inspire its next flavour.