NSL Foods Public Company Limited (NSL), known for contract manufacturing and co-developing hot-baked sandwiches for 7-Eleven, is investing THB 800 million to build a new facility in Chonburi, located near the existing factory, reported prachachat.net. Scheduled to commence operations in mid-2026, the plant marks a strategic move in NSL’s shift from an OEM model to an export-focused business.
Initially, the new factory will boost hot-baked sandwich production and drive export expansion, with a goal of exports rising from 0.5% to 5% of revenue by the end of 2025 or reach THB 300-350 million baht in revenue. The key overseas markets being the US (50%), the United Kingdom and Europe (15%), and the Middle East (5-6%).
Looking ahead to the second half of 2025, NSL plans to roll out 5 to 6 new products monthly, targeting total revenue of THB 6,700–6,800 million by the end of 2025—a 16% jump from 2024’s THB 5,700 million. This revenue will be divided as follows: OEM business (80%), export business (5%), Food Services business (5%), Owned Brand (5%), and Bake A Wish (5%).
This new factory will have a total production capacity of 1.4 million pieces per day, sufficient to support growth for another 5-6 years. The new facility is also positioned as an export hub, focusing on products like desserts, frozen items and ready-to-eat meals—including the inventive “rice sticks.” This strategic setup supports the company’s ambitious efforts to expand into international markets.
