“Expert Care, Every Day” campaign highlights the silent signs of gum problems and the need for expert-backed daily care
MONDAY, 4 May 2026 — In conjunction with World Gum Health Day 2026, SYSTEMA, Japan’s No.1 Oral Care Company is calling on all Malaysians to rethink their oral care habits especially related to gum health, with a simple but important message: Expert Care, Every Day.
While most Malaysians brush daily, few realise that gum health is often overlooked despite being the foundation of a truly healthy mouth. Yet, many still associate oral care primarily with teeth, overlooking the critical role gums play in long-term oral health.
At the heart of Systema’s campaign is a simple shift, not doing more, but choosing expert solutions that make daily brushing more effective for gum care. Unlike regular toothpaste, gum protection formulas are designed to target bacteria at the gumline and help soothe early irritation.
“We’ve observed that many Malaysians prioritise clean teeth, but often underestimate the importance of gum health. With ‘Expert Care, Every Day’, SYSTEMA is championing a more informed approach to oral care – one that focuses on prevention, early signs, and expert-backed solutions. Our goal is simple: to empower Malaysians to take better control of their gum health with confidence,” said Mr. Tomotaka Oka, Managing Director of Southern Lion Sdn Bhd.
He added that gum issues often develop silently. “Too often, oral care focuses only on clean teeth, when gum health is what sustains long-term oral wellness. At SYSTEMA, we advocate a shift towards early intervention and expert-backed daily care. Gum issues often develop silently — bleeding gums are an early sign of inflammation caused by bacteria, not simply brushing too hard. Recognising this early is key to better gum health.”
Reinforcing this shift, SYSTEMA is also driving a broader conversation encouraging Malaysians to move beyond a teeth-centric approach to oral care and recognise the importance of gum health as part of their daily routine.
This perspective is echoed by dental professional Dr. Arif Aizudin, a certified dentist from AifDental Clinic, who emphasised that healthy gums are essential for long-term oral health. “A healthy smile starts with healthy gums. Bleeding gums are not normal and may signal underlying issues. Choosing clinically proven care and proper techniques is key to long-term gum health,” he said.
Turning Awareness into Action
In conjunction with World Gum Health Day, SYSTEMA’s campaign highlights the role of healthy gums in everyday functions such as eating, speaking, and socialising with confidence, reinforcing the importance of early gum care.
Effective gum care goes beyond formulation. The gumline is often missed during brushing, especially with toothbrushes not designed for precision. Features such as a slimmer head, flexible neck, and finer bristles can improve access to these areas. SYSTEMA’s SlimTech™ technology is designed to support a more thorough clean along the gumline and reaches deeper to remove plaque and food debris from the back of teeth easily.
To drive greater awareness and engagement, SYSTEMA will host a series of public roadshows in Kuala Lumpur:
Lower Ground Centre Court, Mid Valley Megamall Kuala Lumpur
○ 4 – 10 May 2026 (10:00 AM – 10:00 PM)
Level Concourse, The Exchange TRX, Kuala Lumpur
○ 20 – 24 May 2026 (Time: 10:00 AM – 10:00 PM)
These activations will feature interactive experiences and educational activities, including complimentary gum health assessments conducted by dentists in collaboration with the Malaysian Society of Periodontology. Complementing the campaign’s on-ground efforts is a digital video series featuring dental practitioners, aimed at challenging common misconceptions and highlighting the often “silent” nature of gum problems.
Through this integrated campaign, SYSTEMA aims to help Malaysians better understand and care for their gum health as part of overall well-being. As part of this effort, Systema also introduces a revamped gum health portal, where users can assess their gum health and access practical tips and tools to support better daily oral care.
For more details of SYSTEMA’s “Expert Care, Every Day” the Expert” Gum Health campaign, please visit https://www.gumhealthcheck.com/
