Bangkok, 10 July 2026 – Suntory PepsiCo Beverage (Thailand) Co., Ltd., a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, is advancing business in the second half of 2026 under its “Consumer First” strategy through three key strategic pillars: deep consumer understanding and strong customer relations, strengthening organizational capabilities, and sustainability. The company will also continue driving growth through innovations that address evolving consumer needs and global trends, building on the successful introduction of new products in the first half of the year, such as Pepsi Treats Dubai Chocolate, which was launched in Thailand as the first market in the world. This milestone underscores the company’s ability to translate global trends into offerings that resonate with changing Thai consumers, while strengthening its current brands such as Pepei and TEA+ for long-term growth.
Mr. Tanuj Chadha, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd., said, “At Suntory PepsiCo Thailand, we believe that truly understanding consumers cannot be achieved through data alone. It begins with going into the field to learn about their behaviors and needs firsthand. These insights enable us to launch innovations and products that genuinely resonate with consumers. In the short term, we are accelerating the transformation of our product portfolio to meet rapidly evolving consumer needs, while leveraging digital technologies to enhance agility, improve operational efficiency, and strengthen engagement with our customers and business partners. At the same time, we are fostering a flexible and adaptive organizational culture that enables faster innovation and execution.”
To drive short-term business growth while building a strong foundation for sustainable long-term success, Suntory PepsiCo Thailand is focusing on three key strategic pillars:
Deep Consumer Understanding to Deliver Products for Every Lifestyle
Suntory PepsiCo Thailand operates under the philosophy of “Gemba,” a Japanese term meaning “the actual place,” which emphasizes gaining firsthand understanding of consumers through real-life experiences and contexts, and “Seikatsusha,” which views consumers as individuals with their own unique perspectives, emotions, aspirations, and diverse lifestyles rather than merely data points. These principles serve as the foundation for developing innovations and experiences that truly meet the needs of Thai consumers.
Mr. Yutana Jitcharoongphorn, Senior Vice President of Marketing, Suntory PepsiCo Beverage (Thailand) Co., Ltd., said, “At Suntory PepsiCo Thailand, we believe that ‘Seeing is Believing.’ Some of the most valuable consumer insights do not come from what consumers say, but from what they actually do. By immersing ourselves in consumers’ daily lives and combining firsthand observations with data and technology-driven analytics, we are able to stay closely connected to evolving consumer needs and develop products that truly resonate with them. These insights guide the development of our portfolio, enabling us to serve consumers across different occasions and lifestyles—from accessible and value-driven core products such as Pepsi, to functional beverages like Gatorade and Suntory Hy! Water Lock™ that support active urban lifestyles, as well as premium offerings aligned with Thailand’s growing café culture trend, with new products planned for launch in the fourth quarter of 2026.”
Strengthening Organizational Capabilities to Drive Innovation and Future Growth
Suntory PepsiCo Thailand continues to strengthen its manufacturing, technology, and talent capabilities to enhance business agility and support future growth. Digital transformation serves as a key enabler of this strategy, with digital capabilities embedded across end-to-end operations. By strategically leveraging data, technologies, and real-time insights, the company is accelerating decision-making, enhancing manufacturing and supply chain efficiency, and improving its ability to respond to consumer needs and market opportunities with greater speed and precision. These efforts are also helping to foster more agile and integrated collaboration with business partners across the value chain.
On the infrastructure front, the company has invested more than THB 2 billion in two new production lines at its Saraburi Plant to strengthen manufacturing capabilities through advanced technologies. The two new production lines deliver a combined production capacity of more than 1,500 bottles per minute, increasing the Saraburi plant’s overall production capability by up to 800 million liters per year.
“At Suntory PepsiCo Thailand, strengthening organizational capabilities is the cornerstone of how we secure sustainable growth and future readiness. We are shaping a workforce that blends functional mastery, digital fluency, and the unique leadership spirit that defines Suntory. Our commitment is holistic and disciplined: elevating frontline excellence, accelerating managerial capability, and embedding a culture of continuous improvement through a more integrated, data‑driven way of working that aligns every function around real consumer and market insights. By connecting capability building directly to our business ambitions, we are cultivating an organization that learns faster, collaborates more deeply, and executes with unwavering precision. This is how Suntory PepsiCo Thailand continues to rise as one team and deliver superior value to Thai consumers while setting a new benchmark for capability‑led transformation in the beverage industry,” concluded Mr. Yosayut Sahawatcharin, Senior Vice President of People & Culture and Corporate Affairs, Suntory PepsiCo Beverage (Thailand) Co., Ltd.
Growing Sustainably While Caring for Society and the Environment
Suntory PepsiCo Thailand operates under the corporate values of “Growing for Good” and “Giving Back to Society,” striving to conduct business while caring for society and the environment through continuous sustainability initiatives. The company was the first player to use 100% recycled PET bottles (rPET) in Thailand’s beverage market, beginning with Pepsi 550 ml in 2023. Today, the initiative has expanded to cover more than 10 SKUs across Pepsi carbonated soft drinks and TEA+ ready-to-drink tea products. Together with ongoing bottle and cap lightweight packaging innovations developed in collaboration with business partners, these efforts have helped reduce the use of virgin plastic by more than 10,000 tons since 2018. In addition, the company works closely with government agencies, private-sector partners, and local communities to promote a circular economy and increase the collection of used PET bottles and return them to the bottle-to-bottle recycling process through initiatives such as the ‘Recyclable Waste Buy Station by Suntory PepsiCo Thailand’ in Mab Yang Porn Subdistrict, Rayong Province, as well as the entire waste management at PEPSI Presents Big Mountain Music Festival to ensure used PET bottles are continuously returned to the recycling process.
At the same time, the company also places importance on water stewardship, one of its key sustainability priorities, through the Mizuiku Program, which aims to raise awareness and foster water conservation among young people. Since 2019, the program has provided knowledge on water and environmental conservation to more than 42,000 students and teachers nationwide through hands-on experiences from ‘Nature Classroom.’ The program helps participants understand the importance of water resources and the connection between forests, watersheds, and ecosystems, while encouraging youth to apply these learnings in their daily lives and share them with their families, schools, and communities to support sustainable water resource management in the long term.
“Beyond driving short-term business growth, we remain committed to strengthening our organization for the future through investments in innovation, people development, a strong performance-driven culture, and partnership with our customers. Through these efforts, we aim to create long-term value for consumers, our customers, partners, communities, and society, while advancing our vision of becoming the ‘Most Beloved Beverage Company in Thailand with True Gemba Centricity,’” Mr. Chadha concluded.
