PT Sukanda Djaya under PT Diamond Food Indonesia Tbk has recently expanded its Perfetto Cheese portfolio in Indonesia with Perfetto Mozza Stick, a ready-to-eat natural mozzarella snack that brings a more playful, lifestyle-led approach to cheese snacking.
Made with natural mozzarella from milk, each 20g stick is designed to be eaten straight from the pack. Perfetto describes the product as Indonesia’s first natural mozzarella cheese in stick format and builds the proposition around a three-step “Buka, Suwir, Dimakan” (“Open, Peel, Eat”) ritual.
While cheese sticks are usually targeted at children as a convenient snack or lunchbox option, Perfetto is giving the format broader relevance as an anytime snack for older consumers. Its campaign,“Ngemil Keju Seasik Itu”, promotes the product as a convenient, “less guilty” snack and makes the act of peeling the mozzarella part of the enjoyment.
