Lee Kum Kee has officially entered the Sriracha segment in the Philippines with the launch of its Sriracha Chili Sauce and Sriracha Mayo, tapping into the growing influence of American-inspired Sriracha culture. Popularised in the US as a bold, versatile condiment but originated in Thailand, Sriracha has become a staple in everything from burgers and tacos to sushi and stir-fries.
Both sauces are packaged in easy-to-squeeze bottles, designed for convenient, mess-free application.
