MAW (มาว) , a premium snack brand launched by Thai actor and singer Pachara Chirathivat, also known as Peach, now has three globally inspired flavours customised to Thai tastes: Spicy Mentaiko Mayo, Cheddar Jalapeño and Salted Rosemary Butter.
What makes MAW unique is how this premium prawn cracker comes in the shape of French Fries‑style cut without the strong shrimp ordour.
MAW is planning to broaden its product portfolio and expand into international markets within three to five years, with a particular focus on the Philippines. The move will be supported by the brand’s Filipino co‑founder, according to Brand Inside Asia.
In Thailand, MAW products are currently available at TOPS supermarkets, as the brand is prioritizing offline channels before expanding to online platforms.
In addition to MAW, Pachara Chirathivat is also the co-founders of Potato Corner Thailand and UNO Coffee.
