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How marketplaces are enabling direct-to-consumer brands to succeed
The rise of direct-to-consumer (DTC) in retail is often seen as a competitive threat to e-commerce marketplaces. After all, with an increasing number of...
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Using masculinity to promote premium alkaline water
Indonesia's PT Panfila Indosari, the make of Ron88 bottle water, is using masculinity to promote its Perfect pH 9.5 alkaline mineral water. It is...
