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Roma Sour Cream & Onion Cracker is a multilayered marvel

By
Tan Heng Hong
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Roma Sour Cream & Onion Crackers, a delicious creation from Indonesia’s leading food manufacturer Mayora Indah, are now available in the Malaysian market. These savoury crackers are uniquely designed with seven crispy layers, delivering an irresistible crunch in every bite. Made with a reduced fat formula, they offer a lighter snacking option without compromising on flavour. To top it off, each cracker is enriched with essential B vitamins—B1, B2, B6, and B12.

Roma Sour Cream & Onion Crackers have 42% less fat compared to other biscuits in the Malaysian market.

Eng Bee Tin Chinese Deli brings Dubai chocolate to mooncake

By
Tan Heng Hong
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Eng Bee Tin Chinese Deli, renowned for its iconic hopia and tikoy, has unveiled a bold new twist on tradition with the launch of its Kataifi Pistachio Mooncake. Infused with a touch of Dubai-inspired chocolate indulgence, this mooncake blends the crunchy texture of kataifi pastry with the rich, nutty flavor of pistachio, offering a modern take on a beloved festive treat.

Wonhae Topokki Kids makes snack time fun with Baby Shark collaboration

By
Tan Heng Hong
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Indonesia’s Akasha Wira International has unveiled Wonhae Topokki Kids Baby Shark, a playful new product featuring Pinkfong’s Baby Shark. Specially crafted for young taste buds, this child-friendly topokki offers a creamy flavour profile while maintaining its signature chewy texture and includes dried vegetables.

This launch represents a strategic move to broaden the appeal of topokki, traditionally a spicy Korean street food, by introducing it to the children’s segment—making it more accessible and enjoyable for little foodies.

Lee Kum Kee heats up the Philippines with new Sriracha Chili Sauce and Mayo

By
Tan Heng Hong
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Lee Kum Kee has officially entered the Sriracha segment in the Philippines with the launch of its Sriracha Chili Sauce and Sriracha Mayo, tapping into the growing influence of American-inspired Sriracha culture. Popularised in the US as a bold, versatile condiment but originated in Thailand, Sriracha has become a staple in everything from burgers and tacos to sushi and stir-fries.

Both sauces are packaged in easy-to-squeeze bottles, designed for convenient, mess-free application.

 

Gardenia enters Singapore’s beverage market with Nutri-Grade B chocolate malt drink

By
Tan Heng Hong
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Gardenia has entered Singapore’s chocolate malt beverage market with the introduction of its Gardenia Chocolate Malt Drink. Formulated to be low in sugar and fat, the drink is enriched with protein, calcium, vitamins B1, B6, B12, D and prebiotic (polydextrose). It carries a Nutri-Grade B rating, containing just 2% sugar, making it a more balanced option for health-conscious consumers.

Gardenia, renowned for its bakery products, has expanded its portfolio to include instant noodles and, more recently, a chocolate malt beverage. The foray into instant noodles leverages Gardenia’s strong foundation in wheat-based foods, making it a natural extension of its core offerings. Meanwhile, the chocolate malt drink is crafted to complement morning consumption habits, aligning seamlessly with Gardenia’s bread products to create a wholesome breakfast experience.

Sun Lolly ice treat debuts in Malaysia

By
Tan Heng Hong
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Sunquick Malaysia, operated by Barkath CO-RO Manufacturing Sdn. Bhd., a joint venture between the Malaysian Barkath Group and Danish CO-RO A/S, has recently launched Sun Lolly in Malaysia. This new product line features freeze-at-home ice lollies made with real fruit juice, available in a variety of flavours such as strawberry, guava, and mango.

Originally developed in Denmark in 1979, Sun Lolly is recognized for its distinctive triangular packaging and refreshing taste, and is already enjoyed in countries like Germany, the UAE and Norway.

The Sun Lolly products introduced in Malaysia are manufactured in Saudi Arabia by Binzagr CO-RO, a joint venture between CO-RO and the Binzagr Company. Binzagr CO-RO also produces other well-known beverages including Suntop fruit drinks for children, Suncola—a cola-style soft drink—and Sunquick concentrated fruit syrups.

Masan ignites taste buds with Chin-Su Cay 100: a fiery fusion of 100 fresh chilies

By
Tan Heng Hong
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Vietnamese conglomerate Masan has turned up the heat with the launch of its latest fiery creation: Chin-Su Tương Ớt Cay 100. This new extra-spicy chili sauce packs the intense punch of 100 fresh chili peppers in every bottle, delivering a bold and unapologetic flavor experience for true spice enthusiasts. The new extra-spicy sauce delivers intense heat while exploring the full spectrum of spice levels.

Kopi Kenangan powers up RTD line with bold Cappuccino Double Espresso that doubles the coffee, doubles the alertness

By
Tan Heng Hong
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The Indonesian coffee giant Kopi Kenangan has expanded its RTD coffee portfolio with the launch of its latest offering: Cappuccino Double Espresso. This bold new addition is crafted with a robust Arabica blend, delivering intensified strength and a rich, full-bodied flavour profile that caters to coffee lovers seeking a stronger caffeine kick.

The new product comes on the heels of the launch of Kopi Kenangan Indonesiano Black Coffee Less Sugar for those who prefer a healthier option or enjoy the natural bitterness of black coffee with just a hint of sweetness.

ecoBrown’s Brice adds Satay flavour to its bold snack lineup

By
Tan Heng Hong
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ecoBrown’s Brice wholegrain rice puff has introduced a new Malaysian-inspired Satay flavour, adding to its lineup of bold and creative offerings. Known for pushing flavour boundaries, the Brice brand already features unique varieties such as Musang King, Spicy Cheese, Truffle and Pink Himalayan Salt.

Available now at : https://bit.ly/BriceSatay

Kopi Kenangan unveils Dubai Royal Pistachio series in Indonesia

By
Tan Heng Hong
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Kopi Kenangan has recently joined the Dubai chocolate craze in Indonesia, building on the momentum from its successful debut in Malaysia earlier in 2025. The brand’s latest indulgent offering—the Dubai Royal Pistachio series—brings a luxurious twist to its beverage lineup, starting at just IDR 22,000. This decadent trio includes:

  • Dubai Pistachio Chocolate
  • Pistachio Frappe
  • Pistachio Latte

With this launch, Kopi Kenangan taps into the growing demand for premium, globally inspired flavors, offering Indonesian consumers a taste of Dubai’s dessert-inspired luxury.

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