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NESCAFÉ ICED revamps packaging and introduces new caramel flavour

NESCAFÉ Malaysia has unveiled a new packaging design for its NESCAFÉ ICED RTD (500ml).

In addition to that, the leading coffee brand has introduced the all-new NESCAFÉ ICED Caramel, which contains a blend of Arabica & Robusta beans, brewed with milk and buttery caramel flavour for a refreshing indulgence.

Fab Finds for the #FAMBAM At Boutiques Singapore: The Gifting Edition 2024

We got you #FAMBAM — calling all parents to unite at Boutiques Singapore: The Gifting Edition 2024 happening this week from 22 to 24 November at the iconic F1 Pit Building. We have a great line-up of independent brands, artisans, and designers launching their latest designs exclusively at the event.

Here’s a list of family-friendly brands that you and your little ones will love, available only at Boutiques Singapore:

SavvyMamaSG

MiniMeis shoulder carriers

New mothers, SavvyMamaSG to the rescue! From thoughtfully curated essentials that cater to the real needs of parents and young children to smart packing solutions like breathable yet leakproof PeapodMats® mats, pregnancy belly skin care to hands-free MiniMeis shoulder carriers, every item is chosen with care to bring functionality and save time for everyday parenting tasks.

Sette

[Sette]

Twin in prints with your little one! Sette, a female-founded fashion brand creates timeless and chic designs that let mothers and their little ones to coordinate and create lifelong memories together. For a stylish duo look, try twinning the Twiggy Shift Dress and James Baby Bubble Romper with your daughter!

Evercasa

ABC Animals Removable Decals

Home is where the heart is! Evercasa, which translates to “forever home”, invites you to embrace a home full of colour and content to inspire your toddler’s growing milestones. This local kids’ decal brand offers removable stickers that are not only educational tools but also transform learning into immersive play.

All products are personally conceptualised, intentionally designed, tested, and used by parents and children, and proudly produced locally in Singapore!

Kidkat.co

Kidkat.co

Let’s make tough conversations easier! Kidkat.co supports parents with carefully curated books and resources that help navigate tricky topics with kids.  Look out for their exclusive launches exclusively at Boutiques Singapore, including Slumberkins books to build caregiver-child bonds and emotional wellness; Feelings Adventure Board Game to promote emotion identification, expression and regulation; “Open Up a Conversation” Card Set to help parents connect with their children through playful discussions; My Brilliant, Resilient Mind, a story that empowers children to grow in resilience. 

Hoppi Loppi

Recycling Station

Toys that last and look good! Hoppi Loppi, founded by two mothers, offers a curated selection of toys that are educational, functional and long-lasting. With a minimalist and aesthetically pleasing design, these toys are perfect for inspiring play while seamlessly complementing any home. 

Mama Yay!

Yay Thermal Bottle

Bringing clever baby solutions that make growing up a little more fun for both parents and the little ones, Mama Yay! will be launching several new products including the Butterfly Garden Flutter Bapron, Kiddikutter Non-slip Cutting Board, Preschool Wooden Chopsticks – Vehicles & Zoo, and Yay Thermal Bottle – Dual Straw/Sip Function. It’s a one-stop shop for your parenting needs.

Kiddikutter

For more information about Boutiques Singapore: The Gifting Edition 2024, please visit their websiteInstagram, and Facebook pages.

MILK & BARLEY MADE MALAYSIAN DEBUT WITH BOLD BUSINESS MODEL, REDEFINING RETAIL BAKERY

Milk & Barley’s Founder, Alex Teo (left), with Malaysian artist Noor Ayu Fatini (right), popularly known as Bunga Isme, who participated as a one-day store manager during the launch event

Innovative concepts and fresh, handmade products set to elevate
customer engagement and drive expansion across Malaysia. 

KUALA LUMPUR, 20 NOVEMBER 2024 – Milk & Barley has officially launched its first Malaysian store at Berjaya Times Square, marking a milestone in retail bakery by combining freshness, customer interaction, and community engagement. Known as the Arabica of the baking world, Milk & Barley brings a distinct business model to Malaysia, grounded in its philosophy of ‘fresh, never overnight.’

Milk & Barley sets itself apart by making all products fresh daily, with nothing carried over to the next day. This commitment to freshness not only elevates product quality but also aligns with Malaysia’s growing demand for health-conscious, additive-free foods. Alex Teo, Founder of Milk & Barley said that freshness is the foundation of its business operations, tailored for discerning consumers who value authenticity and transparency.

Alex Teo (fifth from left), Founder of Milk & Barley, officially launched the brand’s first Malaysian outlet at Berjaya Times Square.

“At Milk & Barley, we’re redefining what it means to be a modern bakery with a commitment to freshness and quality at the heart of our brand. We are not just offering pastries; we’re establishing a brand that stands for authenticity, transparency, and memorable experiences. In a fast-paced world, we offer a genuine touch that today’s consumers seek,” said Alex Teo.

Milk & Barley introduces Malaysia’s first self-serve milk station, where customers can pour fresh milk to perfectly pair with their selection of pastries.

To enhance customer engagement, Milk & Barley’s innovative store features Malaysia’s first self-serve milk station, allowing customers to pour fresh milk to complement their pastries – creating a fun, memorable experience for both children and adults alike. The One-Day Store Manager program also stands out, inviting local celebrities and influencers to manage the store for a day, merging digital engagement with in-store interactions to create shareable brand moments.

Another innovation is the in-store Countdown Discount Screens, which showcase progressive discounts on selected items as closing time approaches. This not only excites late shoppers but also reinforces the brand’s ‘fresh, never overnight’ philosophy and optimises inventory management.

Bringing Milk & Barley’s vision to life required a partner who resonated with its core values, and after careful consideration, Luban Brand Incubation was chosen. With shared expertise in brand positioning and execution, Luban played a pivotal role in launching the first store, laying a strong foundation for Milk & Barley’s growth and innovation across Malaysia.

Following the success of its Berjaya Times Square launch, Milk & Barley plans to open 10 more stores across Malaysia. This expansion aims to bring fresh, high-quality bakery experiences to more communities in high-traffic urban areas.

“As we grow, our goal remains clear: to stay true to our roots of quality, freshness, and meaningful community engagement, while continuously innovating to meet the needs of our customers. We see Milk & Barley becoming a meaningful part of Malaysia’s food culture, offering products and experiences that stand apart.”

Milk & Barley’s growth strategy also emphasises community support and local talent development. The brand exclusively hires Malaysian staff and partners with a local baking academy to offer job opportunities to recent graduates.

“We are determined to keep innovating, with new product offerings and customer-centric store formats. With our model of interactive customer experiences, local engagement, and freshness-first operations, without a doubt these places us at the forefront of  Malaysia’s competitive F&B sector,” Alex concluded.

For more information on Milk & Barley, please visit https://milkbarley.com/.

Ayam Brand Introduces First Canned Ayam Carik or Quick, Tasty & Healthy Meals

At long last ‘Ayam ada Ayam’!

Shah Alam, November 20, 2024 – At long last Ayam Brand™,  the purveyor of fine canned food famed for its sardines, mackerel, tuna and saba is offering chicken products. Ayam Brand is introducing its first ever Pulled Chicken Mayonnaise and Pulled Chicken Hot Chilli,  that embody the brand DNA of tasty, healthy and convenient food that is preservative-free.

Once upon a time you might have attempted making pulled chicken from scratch. You would get fresh chicken from the market, clean, cut, marinate, then brown each side before cooking in chicken stock until the stock was fully absorbed, and the chicken ready to be pulled before tediously shredding the chicken by hand. The entire process would have taken you two to three hours. Now, ain’t nobody got time for that because we want healthy food options that are easy, convenient, time-saving and delicious.

Canned chicken and Malaysians are a perfect match. Did you know that in 2023, Malaysian consumed an estimated 50 kilograms of poultry per person, making us amongst the top global consumers of poultry worldwide[1]? Ayam Brand now brings you the deliciousness, convenience and high in protein health benefits of juicy pulled chicken – at the pull of a tab!

Why You Need Ayam Brand Pulled Chicken In Your Life

First, you need to be part of the ‘Ayam ada ayam’ frenzy that is sweeping social media. You will be making history with every juicy bite you take of Ayam Brand Pulled Chicken Mayonnaise or in Ayam Brand Pulled Chicken Hot Chilli, a first in the brand’s 132 years heritage. Pull the tab to enjoy the consistent quality and convenience of expertly cooked and seasoned pulled chicken that can be eaten straight from the can or added to a wide variety of recipes reducing your meal prep time and effort.

Do you need more convincing? Ayam Brand Pulled Chicken Hot Chilli and Ayam Brand Pulled Chicken Mayonnaise are carefully crafted to suit Malaysian taste. They are a healthy choice as they are high in protein, low in sugars, and do not contain preservatives, making them an ideal addition to your fitness journey. Unopened they can be stored at room temperature for up to two years. Once opened, keep in a plastic container and store in the refrigerator, consuming within three days.

This exceptionally delicious canned pulled chicken is certified Halal by JAKIM Malaysia, making it safe and suitable for all consumers. At RM7.70 per can, it offers great value too!

The Ayam Brand Beli & Menang Kaw-Kaw Contest

Another reason to seek out Ayam Brand Pulled Chicken and be part of the ‘Ayam ada ayam’ mania is the Ayam Brand Beli & Menang Kaw-Kaw nationwide contest from October 1 to November 30 2024 with jaw-dropping prizes totalling up to RM220,000 including a PERODUA Ativa 1.0L Turbo X , Dyson products and more amazing rewards. To join purchase any Ayam Brand products worth RM20 or more in a single receipt, Whatsapp your receipt photo to enter. More details visit : https://www.ayambrand.com.my/belidanmenangkawkaw

Ready to start on your Ayam Brand Pulled Chicken adventure with tasty, healthy meals that are so simple to prepare? Eat it straight from the can, use as a filling for sandwiches or wraps, add to a simple salad – so many possibility to make it part of your daily food lifestyle. If you need more inspiration, try these recipes!

Pulled Chicken Sandwich

Transform Ayam Brand Pulled Chicken Mayonnaise into a tasty sandwich for a quick, healthy and delicious on-the-go meal, or as a protein and fibre-packed snack. You will need a can of Ayam Brand Pulled Chicken Mayonnaise, four slices of wholemeal bread, a handful of Japanese cucumber that has been sliced lengthwise, a handful of thinly sliced carrot, and a handful of thinly sliced purple cabbage and 5 lettuce leaves.

To assemble, place a sheet of wax paper or parchment on a plate. While this step is optional, it saves time on clean-up and makes it easier to move and slice your soon to be jumbo sandwich. Place a slice of bread on the paper, and a leaf of lettuce on it, then top and spread the Ayam Brand Pulled Chicken Mayonnaise over it. Arrange the carrot slices, then top with another yummy layer of Ayam Brand Pulled Chicken Mayonnaise. Follow on with a layer of purple cabbage, and sliced cucumber. Lay a lettuce leaf over and finally cover with another slice of wholemeal bread. Wrap this healthy sandwich in the wax paper. Before serving, slice the sandwich in half on the diagonal. Have fun with this sandwich recipe and enjoy every deliciously healthy bite.

Prep time:  10 minutes    cooking time:  0   serves:  2 to 4 pax

Chicken Pizza Puff

Make your own chicken puff pizza bites in 30 minutes or less, ideal as a teatime or game night snack, or even as a light dinner! Gather one can of Ayam Brand Pulled Chicken Mayonnaise and one can of Ayam Brand Pulled Chicken Hot Chilli, one cup of grated Cheddar cheese, 20 cherry tomatoes – sliced, some olive oil and a pack of pre-made pastry.

Cut the pastry into 5cm by 5cm squares – aim for about 40 squares in total. Spread two teaspoons of Ayam Brand Pulled Chicken Mayonnaise over half the squares, and two teaspoons of Ayam Brand Pulled Chicken Hot Chilli over the other half. Drizzle some olive oil on each square, then add the grated cheddar cheese and decorate each square with the sliced cherry tomatoes. Put it a pre-heated 200 C oven for 15 minutes or until the pastry has puffed up and is golden, and the cheese has melted.

Prep time: 5 minutes cooking time: 15 minutes  yield: about 40 squares

‘Ayam ada ayam’ and you get tasty, healthy, high in protein convenience. Get your Ayam Brand Pulled Chicken Mayonnaise and Ayam Brand Pulled Chicken Hot Chilli from Jaya Grocer, Aeon, Aeon Big, Econsave, Mydin, Village Grocer, Ben’s Independent Grocer (B.I.G), Checkers, TF Value or visit the Ayam Brand™ Official stores on Shopee and Lazada.

Pulled Chicken Curry Puff

[1] https://www.statista.com/statistics/756920/malaysia-meat-consumption-per-capita-by-type/#statisticContainer

Unlimited Ayam Goreng Mekdi event only on 24 November 2024

McDonald’s Malaysia is offering a unique dining experience: Unlimited Ayam Goreng Mekdi for just RM32. This limited-time offer is available at 100 selected outlets on November 24th, 2024, for a 32-minute feast.

Limited slots available. Sign Up Here: https://www.mcdonalds.com.my/unlimited-ayam-goreng-mekdi

Vplus multi-grain drink now packed with GlowVPro

GoodMorning Global, Malaysia’s leading multigrain company, has launched a new enhanced formula for its Vplus now upgraded with GlowVPro: Black Fungus, Snow Fungus and Tiger Milk Mushroom.

Black Fungus – Packed with antioxidants which may have anti-aging effect. Promote hormone balancing, skin beauty and hair health.

Snow Fungus – Polysaccharides may improve skin health by reducing water and collagen loss after UV exposure and decreasing oxidation.

Tiger Milk Mushroom – The beta glucan helps strengthen immunity and respiratory health. Anti-inflammatory and anti-allergic activities.

Vplus contains 18 multi-grains and offers plant-based source of protein. The drink is a source of dietary fibre, high in calcium and iron, has prebiotic inulin and is free from cholesterol and lactose.

The 18 grains includes all five colours of phytonutrients, offering natural colours and flavours, antioxidant and anti-inflammatory effects, while enriching vital organ function and enhancing overall health and vitality.

Vplus has beetroot that contains Betalains providing anti-inflammatory properties, support heart health, improve blood flow, lower blood pressure and increase exercise performance. Goji berry is packed with antioxidants that support healthy aging, eye protection, liver function, and glycemic control.

 

Yeo’s adds passion fruit tea

Yeo’s has released its latest Passion Fruit Tea, which is a refreshing RTD tea with passion fruit. The new RTD tea is lower in sugar, making it a healthier option for those who are conscious of their sugar intake.

Julie’s Biscuits and MONIN unveil festive brown butter latte recipe

Image taken from Julie's Biscuits Instagram

Julie’s Biscuits and MONIN have teamed up to create a festive drink recipe: the Brown Butter Latte. This delicious beverage can be easily made at home.

Start with MONIN Brown Butter syrup and espresso for a fluffy foam, mix with milk, and finish with a sprinkle of smashed Julie’s Golden Crackers for that perfect crunch. Your new favourite drink await.

Brown Butter Latte with Julie’s Golden Cracker:
– Butter Coffee Foam 5ml MONIN Brown​
– Butter Syrup 1 shot espresso Brown Butter​
– Milk based 10ml MONIN Brown Butter Syrup 150ml milk
– Garnish with smashed Julie’s Golden Crackers

This collaboration could lead to future limited-edition products or seasonal offerings, further driving consumer excitement. For MONIN, the Brown Butter Latte recipe showcases the potential for innovative and indulgent beverage creations with biscuits.

 

New lychee flavour joins Tapping Tapir’s gutC range

Image from Tapping Tapir Instagram

The Tapping Tapir has expanded its gutC prebiotic soda range with a new lychee flavour. This refreshing drink contains a carefully measured tablespoon of apple cider vinegar, known for its digestive benefits and ability to support a healthy gut microbiome. The prebiotic properties of this soda serve as the perfect sidekick to your immunity.

The new lychee-flavoured gutC prebiotic soda is an exclusive offering at 7-Eleven stores in Malaysia.

 

Record 45 key global MNCs & top local firms honoured in Superbrands Malaysia 2024 Awards

Superbrands Malaysia 2024 Awards celebrates its 16th Annual Tribute with selected 45 top local brands

Datuk P. Kamalanathan officiates at gala evening tribute to strongest brands in the country

KUALA LUMPUR: Superbrands Malaysia 2024 celebrates its 16th edition and has selected a record 45 brands to pay tribute to the strongest and most valuable brands in the market for this year’s awards event.

2024 has seen an unprecedented number of local brands making it to the Superbrands list with new entrants in the market in addition to internationally recognised brands.

The Superbrands Malaysia Awards, considered as a key milestone of achievement by branding in the corporate world, are presented to the winning brands represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives.

The awards were presented in a glittering gala evening by guest of honour, Datuk P. Kamalanathan, Chairman of Public Relations Practitioners Society of Malaysia and former Deputy Education Minister, as well as VIP online personality Auntie Purple, who started off as a lifestyle video content creator and since established herself further with a self biography, own range of perfumes plus as a role model for women being featured on TV programmes and nominated Creator of the Year on Tiktok Awards and Astro Gempak Most Wanted 2023.

Superbrands Malaysia Director Mike English addressing recipients of the selected 45 top local firms at the 16th annual gala tribute awards Nite

Superbrands Malaysia Director Mike English said: “The awards are a wonderful showcase for brands to highlight as well as promote their successes and for senior executives to get together to celebrate their Superbrands status.”

Guest of honour Datuk P. Kamalanathan, Chairman of Public Relations Practitioners Society of Malaysia congratulating winners of the Superbrands Malaysia 2024 Awards held recently at Sheraton Petaling Jaya

Datuk Kamalanathan, in congratulating the winners said: “Branding is akin to finding the right positioning inside the consumer’s mind and going for it before someone else does so. And so bear in mind that products are made in a factory, but brands are created in the mind. And you are here today because that is what you have achieved!

“In our own country, Malaysian made products have been growing from strength to strength to the extent that many local brands have created their own positive reputation. Through their own efforts, they have proven that they too deserve to stand among equals or have become even more superior options than the older and traditional brands,” he added.

Mike English said: “Tonight, we recognize the hard work, passion, and determination that got you here. But we also celebrate the people—the leaders, the teams, and the communities—who are the heart and soul of every brand. You have embraced challenges, faced competition, and stayed true to your mission. That perseverance is what makes you Superbrands.

I hope this evening serves as a reminder of the impact your work has on the world. May it inspire you to continue pushing the boundaries of excellence, to remain true to the values that got you here, and to keep leading by example for generations to come,” Mike said.

Datuk Kamalanathan said: “Ultimately, the sheer reputation and image of a leading brand is a high motivator for employees who like to be associated with national and global famous names. This in turn reinforces higher morale as well as employee loyalty as the best people always want to work for the best employers.

Suppliers as well as customers too are reassured that they are working and dealing with a great brand! As regional and global borders shrink or even disappear, branding becomes even more crucial as the traditional brick and mortar models are overtaken by online initiatives,” he observed.

Superbrands Malaysia 2024 Award Certificate

Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website

Superbrands Malaysia 2024 Award Trophy

Winners of Superbrands Malaysia 2024 Awards 

1.   APACS

26. MULTIMEDIA UNIVERSITY

2.   BLANK MALAYSIA

27. MY FLAVOR

3.   BUNGA RAYA KU’S     

28. MYDOBI

4.   CROLLA

29. NEW YORK SKIN SOLUTIONS

5.   DENTIST MALAYA

30. PAN UNIFORM

6.   DORA SLIMMING

31. PERFUME PARADISE

7.   DR ANNE SKINCARE

32. PINKANDBELLE

8.   DR COVE RELUIRE

33. RUBY-CELL MALAYSIA

9.   EMPIRE SUSHI

34. SHAKURA PIGMENTATION BEAUTY

10. EPLAS

35. SKISET

11. FAZSFAOZI

36. SOMMER

12. FITZTOX 

37. ST GUCHI

13. GKB

38. SUPERCUBE

14. G-TECH

39. SWEETLAB

15. HAIER     

40. TCK BON

16. HERBAL RECIPES

41. VEMPIRE

17. HURIX’S

42. VICTORIA FACELIFT

18. JONSSON PROTEIN

43. WIRAKATA GLOBAL SDN BHD

19. JORAYC COSMETIC INTERNATIONAL

44. YAYA EMPIRE

20. JV AUTO LUBE

45. YUN NAM HAIR CARE

21. KAPTEN BATIK

 

22. LONDON WEIGHT MANAGEMENT

 

23. MASDORA

 

24. MAVERICK SCHOOLS

 

25. MEGALIVE

 

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