Home Blog Page 166

Wang Lao Ji (WALOVI) Showcases at ASEAN-GCC-China Economic Forum, Plans Localized Production in Malaysia

Wang Lao Ji (WALOVI) Showcases at ASEAN-GCC-China Economic Forum

KUALA LUMPUR, MalaysiaMay 30, 2025 /PRNewswire/ — Guangzhou Pharmaceutical Holdings Limited (GPHL), a Fortune Global 500 company, has taken a significant step forward in its global collaboration efforts. From May 27, the ASEAN-GCC-China Economic Forum 2025 was held in Kuala Lumpur, with GPHL participating as an invited guest.

During the event, Wang Lao Ji (WALOVI), a well-established brand in China recognized for its herbal ingredients and health-oriented formulations, has attracted notable interest. Wang Lao Ji (WALOVI) products from Guangzhou Wang Lao Ji Great Health Industry Co., Ltd. (Hereafter referred to as “Wang Lao Ji Great Health Industry“), a GPHL subsidiary, are now available in over 100 countries and regions, demonstrating strong brand power through its No.1 global sales volume as the leading herbal drink for five consecutive years (2020-2024).*.

In its latest Malaysia moveGuangzhou Wang Lao Ji Great Health Industry entered into production partnerships with Baosteel Can Making (Malaysia) Sdn. Bhd. and P.C.I. Professional Canning Industries SdnBhd. These agreements mark the localization of Wang Lao Ji (WALOVI)’s production capabilities in Malaysia, reinforcing its commitment to long-term market engagement in Southeast Asia.

Held from May 27–28, the ASEAN-GCC-China Economic Forum 2025 and ASEAN-GCC Economic Forum 2025 brought together senior officials from ASEAN, the Gulf Cooperation Council (GCC), and the Chinese government to explore shared economic opportunities under the theme “Synergizing Economic Opportunities Toward Shared Prosperity”. Representatives from leading global enterprises, including GPHL, contributed to discussions on sustainable development and cross-order collaboration.

At the forum, Wang Lao Ji (WALOVI) drew attention for its distinctive packaging and refreshing herbal taste, highlighting its appeal as a naturally sourced beverage choice.

On May 27, Guangzhou Wang Lao Ji Great Health Industry formalized agreements with Baosteel Can Making (Malaysia) Sdn. Bhd. and P.C.I. Professional Canning Industries Sdn. Bhd. at Baosteel’s production facility in Selangor, Malaysia, deepening its local manufacturing footprint.

Baosteel Can Making (Malaysia) Sdn. Bhd., a subsidiary of Shanghai Baosteel Packaging, operates advanced production lines in Malaysia with an annual capacity of 800 million cans. P.C.I. Professional Canning Industries Sdn. Bhd., a key player in Southeast Asia’s packaging sector, offers extensive regional expertise.

These partnerships reflect Wang Lao Ji (WALOVI)’s strategy of “glocalization”—combining its brand heritage with local production efficiency to better serve Southeast Asian consumers. By integrating into Malaysia’s manufacturing ecosystem, the brand aims to strengthen supply chain resilience and expand accessibility across the region.

Guided by its “Product-Channel-Brand-Culture” (PCBC) Global Value Model, Wang Lao Ji (WALOVI) is deepening its presence in Asia, including Indonesia, Thailand, and Nepal, through partnerships that prioritize local needs and cultural relevance.

*Source: Frost & Sullivan, confirmed based on research on global herbal drinks market, based on the global annual sales of herbal drinks in 2020, 2021, 2022, 2023 and 2024;
Herbal drinks refer to beverages that made from herbals or herbal extracts that are processed or fermented; The survey was completed in May 2025

Xongdur unveils protein-packed Oat Milk & Almond Chips at THAIFEX 2025

At THAIFEX-Anuga Asia 2025, Thailand’s Xongdur Thai Organic Food unveiled its latest innovation: a new oat milk that’s lightly sweetened and easy to drink. This protein-supplemented beverage provides 5g of protein per 25g serving and is uniquely packed with delicious crispy, chocolate-coated protein pops, offering a beneficial and enjoyable experience. Oat Milk Crunchy is available in two flavours: Cookies & Cream and Latte.

Consumers simply need to add cold water to enjoy a refreshing, flavourful, and delightfully crunchy chilled beverage.

Xongdur has also debuted its latest Almond Protein Chips, which are high-protein, non-fried, crispy and tasty chips offering both flavour and health benefits. Each pack (30g) delivers 11g of protein. Almond Protein Chips are available in three flavours: Tobiko Mayonnaise, Black Truffle and Mala.

Protein stands out as a major trend at THAIFEX-Anuga Asia 2025, appearing across a wide range of products—from food to beverages—reflecting its growing market demand.

 

Key takeaways: protein trend

 

Sriraja Panich globalizes with Fusion Series at THAIFEX 2025

Image credit: Minimeinsights.com

Sriraja Panich, the original creator of Sriracha chili sauce, showcases how the iconic condiment can be globalized through innovative fusion flavors. At THAIFEX-Anuga Asia 2025, the brand presents its Global Fusion Series, featuring six distinct varieties designed to cater to international tastes.

The products include:

  • Sriracha Teriyaki Sauce – all purpose, stir fry, marinade, glaze
  • Sriracha Yakiniku Sauce – all purpose, dip, stir fry, marinade, glaze
  • Sriracha Padthai Sauce – stir fry
  • Sriracha Tex-Mex BBQ Sauce – dip, marinade, glaze
  • Sriracha Sesame Sauce – dip
  • Sriracha Bulgogi Sauce – all purpose, dip, stir fry, marinade

Expansion of Sriracha can be achieved through fusion, blending flavours and cuisines to create new market opportunities.

Key takeaways: sriracha fusion series

 

From fiery suki sauces to functional snacks: MK Group innovates at THAIFEX

Image credit: Minimeinsights.com

Thailand’s MK Group has launched a range of new suki sauces at THAIFEX-Anuga Asia 2025, including the MK Spicy Soya Bean Curd Suki Sauce, a bold, fermented soya bean curd sauce that brings traditional flavours to every bite.

Image credit: Minimeinsights.com

The company, renowned for its suki hotpot, also introduced the MK Extreme Hot and Spicy Suki Sauce and the new Sam Rub Sriracha Chili Sauce.

With MK Restaurants’ strong reputation, these sauces not only enhance its brand presence but also hold promising export potential.

Image credit: Minimeinsights.com

MK Wellness, the wellness division of MK Group, highlights its Veggie Crackers—gluten-free options featuring Purple Sweet Potato Crackers and Pumpkin Crackers—alongside its Mixed Veggie Chips & Fruits, available in two varieties. One blend includes purple sweet potato, yardlong bean, potato, jackfruit and apple, while the other features okra, beetroot, pumpkin, carrot and banana. These nutritious snack alternatives are available in the Thai market.

Additionally, MK Wellness, well known for its vitamin gummies, showcased its Omega Puffs at the trade show. These puffs, rich in vitamin C and fortified with omega 3, 6 and 9, come in strawberry and mixed berry flavours.

 

 

Squid Brand unleashes “Volcano Fish Sauce” at THAIFEX-Anuga Asia 2025

Image credit: Minimeinsights.com

Thai Fishsauce Factory (Squid Brand) Co., Ltd. unveiled its latest creation, Volcano Fish Sauce, at THAIFEX Anuga Asia 2025, delivering a bold, fiery flavour tailored for spice enthusiasts. Previously, the company—renowned as Thailand’s leading fish sauce brand and top exporter—introduced its mala variant at THAIFEX Anuga Asia 2023.

Guided by evolving consumer trends, Squid Brand continues to innovate, with Volcano Fish Sauce catering to the rising demand for intense spiciness, making it a perfect addition to heat-infused dishes.

Ingredients: Anchovy fish (78%), salt (18%), chili extract (4%).

Key takeaways: spicy fish sauce

Tong Garden unveils fresh new looks and exciting flavours, expands into spreads

Image credit: Tong Garden Malaysia

Tong Garden has refreshed the look of its Cheezy Pizza Cashew Nuts Mixed with Almonds in Malaysia, giving it a sleek and modern makeover. The snack now boasts a spicier kick and an even more delicious taste. Additionally, other products in the range, such as Tong Garden Oven Roasted Almonds with Dried Cranberries, have also been repackaged for a fresh new appeal.

The snack company also offers the new NOI Seaweed Rice Crisps in a variety of flavours, including salted egg, tom yum, wasabi and spicy.

In an expansion into the spread category, Tong Garden has unveiled its latest Tong Garden Crunchy Almond Spread (170g) and Crunchy Macadamia Spread (160g) made with over 95% premium roasted macadamias.

Key takeaways: expand into the spread segment

 

The Thai-Italian Chamber of Commerce (TICC) Launched the Campaign “European Tomato, A Red Passion” in Bangkok

28 May 2025 – This week, the Thai-Italian Chamber of Commerce (TICC), in collaboration with OI Pomodoro Centro Sud Italia, hosted the official launch of “European Tomato, A Red Passion”, a strategic EU campaign dedicated to promoting the excellence of processed European tomatoes across Southeast Asia.

“European Tomato, A Red Passion” is a targeted initiative addressing trade and consumer audiences across Thailand, Malaysia, and Singapore, with strategic activations concentrated in Bangkok, Kuala Lumpur, and Singapore City. The campaign underscores the role of EU tomatoes as a competitive and sustainable product on par with fresh tomatoes and aims to strengthen their positioning in the Southeast Asian market.

The campaign’s promotional framework will include a coordinated mix of online and offline actions, ranging from public relations and media engagement to in-store tastings, cooking shows, and digital communication across multiple social platforms (Instagram, Facebook, YouTube, TikTok).

This launch signals a significant step toward increasing awareness of the quality, traceability, safety, nutritional value, and culinary versatility of EU-processed tomatoes.

To learn more about TICC and upcoming events, visit the website: https://www.thaitch.org/

Transforming food loss into essential nutrition SIG Foundation expands “Cartons for Good” initiative to Thailand

28 May 2025 – Following the success of its pilot project in Bangladesh, the SIG Foundation is proud to announce the expansion of its flagship “Cartons for Good” initiative to Thailand. In collaboration with Ampol Food, a leading food and beverage innovator in Thailand, the project is using SIG’s filling technology to transform surplus mangoes and longkong into nutritious pudding for elderly people in need.

The “Cartons for Good” initiative addresses two critical global challenges: the alarming loss of approximately one-third1 of all the food intended for human consumption, and the persistent issue of malnutrition, which affects nearly 733 million people worldwide2. Thailand is facing a further problem: According to a report of the National Economic and Social Development Council (NESDC), published in January 2024, the earnings of 34% of seniors in Thailand were below the poverty line3 with an increasing percentage suffering from severe dental problems4. A soft and thick fruit pudding provides an easy-to-consume, nutrient-rich diet and prevents choking risks for individuals with oral health challenges.

“This partnership with Ampol Food is a milestone in the Cartons for Good journey,” said Holger Dickers, Managing Director of SIG Foundation. “For the first time, one of SIG’s customers is leveraging our technology to process surplus fruit directly in their existing facility. Together, we are reducing food loss, fighting malnutrition, and providing a sustainable, scalable model for communities in need.”

The program in Thailand aims to process approximately 15 tons of surplus fruit into mango and longkong pudding in its first year – all to be filled in 288,000 carton packs. Distributed through the extensive network of Village Health Volunteers (VHVs), the project will reach 1,000 households daily, providing vital nourishment to the elderly. After use, emptied carton packs will be collected and recycled by Eco-Friendly Thailand, a key partner specializing in beverage carton recycling, to ensure a circular approach to packaging.

The Nutri-Care mango pudding was recently named one of the Top 50 finalists in the tasteInnovation “Sustainability” category at THAIFEX-ANUGA ASIA 2025, selected from nearly 800 submissions. This annual trade show spotlights the region’s most forward-thinking food and beverage innovations. The recognition highlights the pudding’s inventive upcycling of surplus fruit, its meaningful benefits for local communities, and the scalable approach of the Cartons for Good initiative.

All partner contributions flow into the initiative as donations. This also applies to the paperboard for the packs, which is donated by Stora Enso.

“We are proud to join forces with SIG and the SIG Foundation on this impactful initiative,” said Dr. Kriangsak Theppadungporn, Managing Director at Ampol Food. “This significant collaboration brings together the expertise and capabilities of Ampol Food, SIG, and the Institute of Nutrition, Mahidol University in the fields of food innovation, packaging, and nutrition to deliver a pudding product for individuals facing malnutrition. Additionally, it supports fruit growers by transforming surplus seasonal fruits into valuable nutrition. By doing so, we are not only reducing food loss but also addressing the urgent health needs of vulnerable communities in Thailand.”

“We want to go beyond simply reducing food loss,” added Vatcharapong Ungsrisawasdi, Head of Market Thailand, Cambodia, Laos, and Myanmar at SIG. “This project aligns with SIG’s global commitments to improve access to nutrition and cutting food waste and to accelerate innovation on circularity for packaging. Together with our partners, our aim is to create lasting impact for people and the planet.”

New from HOTTA: convenient ginger cider vinegar shots for a quick boost

Image credit: Minimeinsights.com

New Concept Product, the Thai company behind HOTTA ginger tea, has introduced its latest product concept at THAIFEX-Anuga Asia 2025. Renowned for its powdered ginger beverages, HOTTA has previously launched HOTTA Fusion, a ready-to-drink version aimed at appealing to younger consumers.

The featured product is a 50ml ginger cider vinegar shot, blending the company’s expertise in ginger with the trending ingredient cider vinegar. Designed for convenience, this shot format offers consumers a quick and effortless way to enjoy the benefits of both ingredients in a single serving. To balance the vinegar’s tartness, the company has introduced two flavour options: refreshing mint and rich Manuka honey.

Visit New Concept Product’s booth at THAIFEX-Anuga Asia 2025 at Impact Challenger Hall 1 QQ-43.

Key takeaways: cider vinegar shot

ChaTraMue unveils sparkling kombucha and more at THAIFEX-Anuga Asia 2025

At THAIFEX-Anuga Asia 2025, ChaTraMue, renowned for its Thai tea, unveiled its latest creation: Sparkling Kombucha Lemon Thai Tea. This marks the brand’s entry into the better-for-you kombucha segment, seamlessly blending its expertise in tea with the growing demand for gut-health-friendly beverages.

ChaTraMue embraces the matcha trend with its Nishio Matcha Green Tea, crafted from high-quality Japanese matcha. The brand also introduces a convenient 3-in-1 selection featuring Peach Tea, Cocoa, Matcha Green Tea Latte and Earl Grey Milk Tea, catering to diverse tastes.

Additionally, the new Thai Tea Powder offers both businesses and home users an easy way to incorporate authentic Thai tea into their culinary and beverage creations.

In foodservice, ChaTraMue has introduced its newest offering: a kale tea drink designed for health-conscious consumers. With kale gaining popularity as a nutrient-rich superfood, this innovative beverage aligns with the growing demand for wellness-focused drinks, providing a refreshing and wholesome option.

Check out ChaTraMue’s booth at Challenger Hall 1 No. QQ45

ChaTraMue has previously introduced Thai Tea capsules designed for Nespresso machines, allowing the brand to seamlessly integrate into consumers’ daily routines.

Key takeaways: kombucha and convenience

 

HOT NEWS

Press Release: Coca-Cola Malaysia unveils new designs and new Coca-Cola Zero...

0
Coca-Cola Malaysia unveils new designs in one of the biggest changes in brand’s 130-year history  And introduces NEW AND IMPROVED Coca-Cola Zero Sugar 19 April...

MUST READ

New Pocky flavours in Thailand: durian and milk

0
Thai Glico Co., Ltd. has launched Pocky Durian for durian lovers. The biscuit stick offers the intense durian flavour with every bite. This limited...