Partake in the festivities that include irresistible deals marked by the launch of a new line-up of Petite Cheesecakes!
Singapore, 26 March 2025 A whisk, a wish and a whole lot of cheesecake magic – Singapore’s homegrown cheesecake brand, Cat & the Fiddle is celebrating its 11th anniversary in the most whimsical way possible. From whisking up delightful deals to serving up brand-new creations, this milestone celebration is one that will leave fans purring with joy.
Launched in 2014, Cat & the Fiddle is helmed by renowned local pastry chef Daniel Tay. Known for its whimsical take on cheesecakes inspired by Asian flavours, the brand’s best-sellers include Milo Dinosaur, inspired by the beloved local chocolate drink and Mao Shan Wang Durian Cheesecake, a tribute to the king of fruits. Cat & the Fiddle currently counts seven retail outlets in Singapore including two Cat & the Fiddle Café at Woods Square and Punggol Golf Range.
All products and promotions will be available online at www.catandthefiddle.com or at its brick-and-mortar outlets islandwide. Please refer to Annex A in the attached document for the full list of retail outlets and their operating hours.
11th ANNIVERSARY NEW ADDITIONS – A Purr-fect Bite of Happiness
5-Inch Petite Cheesecake
Cat & the Fiddle – 11th Anniversary – 5-inch Petite Cake
They say good things come in small packages, and this year, Cat & the Fiddle is proving just that! To celebrate 11 years of spreading cheesecake joy, the brand is introducing the Petite Cheesecake (5-inch whole cake at S$35.90) – small in size but BIG on taste, for intimate celebrations or solo indulgence.
Available in three crowd-pleaser flavours – Cookies & Cream, Sweet Strawberry, and Classic New York – this decadent treat delivers the same creamy, dreamy goodness that fans know and love, just in a smaller, cuter form.
Make Your Own Fickle – Now Available Online!
Back by popular demand, Make Your Own Fickle; S$62.90 is making its grand return, this time, with the convenience of online ordering! For those who love variety, customers may now also mix and match their preferred combination via Cat & the Fiddle’s e-commerce platform.
Mobile Collection Points – Bringing Cheesecake Closer to Homes!
Mobile collection point by Cat & the Fiddle
From 27 March – 20 April 2025, Cat & the Fiddle’sMobile Collection will be popping up across the island so fans can enjoy their favourite cheesecakes at even more convenient locations. Please refer to Annex B in the attached document for the full list of locations as well as time slots.
For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage of social media accounts:
Mayora Indah’s Wow Spageti has introduced a new Aglio Olio flavour in Indonesia. This product provides a spicy garlic pasta experience, bringing a taste of Italy to Indonesian consumers. Along with Meaty Bolognese and Creamy Carbonara, Wow Spageti provides Indonesian consumers with an affordable Italian-inspired meal option.
Mayora Indah has taken its Wow Spageti brand to the Philippines, rebranded as Wow Pasta, to capitalise on the Filipino market’s demand for affordable pasta.
Wonhae DIY Cafe has launched at Beanspot within Alfamart locations in Indonesia. This pouch drink, influenced by Korean beverage trends, is designed for consumption by pouring it over ice. These Korean Pouch Drinks are available in three flavours: Peach Lemonade, Pineapple Lemonade and Blue Lemonade.
Akasha Wira International, an Indonesian company, created Wonhae to offer affordable, halal-certified Korean-inspired products to Indonesian consumers.
Key takeaways: make Korean-inspired products accessible to a wide local audience
Ichitan has launched Ichitan Tea Play, a ready-to-drink green tea made from premium young tea leaves. This invigorating drink boasts twice the natural caffeine from tea leaves, combined with a refreshing mixed fruit flavour that balances sour and sweet notes.
Energy is a sought-after benefit, but consumer preferences vary, with some opting out of energy drinks and ready-to-drink coffee. Ichitan Tea Play is positioned as a natural energiser, providing consumers with a refreshing and invigorating alternative to traditional energy drinks or coffee.
For summer relief, Ichitan has launched Green Tea with Chrysanthemum and Honey, a refreshing green tea with fragrant chrysanthemum, in a wide-mouth bottle.
Key takeaways: emphasise the natural energy benefits of RTD tea
Suntory PepsiCo Beverage (Thailand) Co., Ltd. will invest THB 1 billion in 2025, marking the largest investment in seven years since the joint venture between Suntory and PepsiCo in Thailand, revealed Mr. Tanuj Chadha, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd., according to a report by Prachachat Business Newspaper.
To meet the rising market demand for carbonated soft drinks, Suntory PepsiCo is making a major investment to boost production capacity at its Saraburi factory by 50%.
With a current market share of 39.1%, placing them second, Pepsi aims to capture 40% of the market in 2025.
In 2024, the cola segment grew by 4-5%, and despite a slower start in 2025 due to cooler weather, the company remains optimistic about continued growth. This confidence stems from the anticipated hot season, which typically drives 35% of annual sales.
TCP Group’s Red Bull has partnered with global artist BamBam – Kunpimook, whose image is now featured on Red Bull Soda packaging as the brand’s new ambassador. Red Bull Soda, introduced two years ago with a refreshing soda twist, targets consumers aged 18-35 and now has a new Summer Berry flavour.
Mr. Varawut Pongchinpak, Chief Commercial Officer – Thailand of TCP Group, stated “Red Bull Soda is the category leader in Thailand’s premium energy drink market. This year, we’re accelerating brand momentum with the ‘Recharge and Refresh’ strategy—built to spark energy and inspire passion, empowering consumers to live life at full speed all day long. We’re targeting a twofold increase in sales from last year with key drivers through our partnership with BamBam Kunpimook Bhuwakul, our new global brand ambassador, whose dynamic persona, passion, and global fanbase align seamlessly with the Red Bull brand. This collaboration will elevate Red Bull’s impact both in Thailand and worldwide.”
TCP has the leading market share in the premium energy drink market in Thailand with a 60% share, of which Red Bull Soda sales grew by 40% in 2024, Red Bull Extra up by 40% and the female-focused Ready increased by 10%, said Varawut Pongchinpak in an interview with Brand Inside.
TCP’s energy drink business is divided into 75% mass energy drinks, led by the Krating Daeng brand, and 25% premium energy drinks.
Varawut stated that energy drink market growth is currently sluggish due to stable purchasing power and delayed summer heat, despite summer usually boosting sales by 10%, or 30% of the year’s total, reported Brand Inside.
The energy drink market was valued at THB 22 billion in 2024 with premium energy drink accounting for 10% of the market. TCP expects the energy drink market to grow by an average of 6% in 2025.
Key takeaways: tailor to the preferences of young consumers and an easy-to-drink propositions
Vida Zero is now available in Malaysia in a larger volume, still offering zero calories, zero sugar, and zero colouring. The larger pack size covers Salty Lychee, Green Apple and Original Citrus flavours.
To celebrate Raya, Vida Malaysia is also offering Vida Zero in festive packaging featuring seven designs, each with festive-related messages on the packaging. The beverage’s festive campaign features actor Zul Ariffin.
Key takeaways: festive marketing and bigger volume for sharing
MOS Burger has introducd its first-ever Tokyo Hamburg Rice Burger in Thailand. This premium rice burger features Japanese ingredients, spinach and barley rice, a Japanese-style hamburger steak, grilled tomatoes, cheese and a rich sauce. Tokyo Hamburg is available from THB 169.
MOS Burger recently opened a new branch at One Bangkok, a central Bangkok lifestyle destination, exclusively offering the Wagyu Burger menu, a must-try for meat lovers.
Smoke Bacon Wagyu Burger: A tender Wagyu beef burger enhanced with the smoky flavor of smoked bacon, lettuce, tomatoes, and onions, topped with egg-infused tartar sauce and ketchup. Price: THB 249.
Triple Cheese Wagyu Burger: A tender Wagyu beef burger that cheese lovers will adore, featuring mozzarella, cheddar, and parmesan cheeses, served with salad greens, pizza sauce, and mayonnaise. Price: THB 249.
Salsa Wagyu Burger: A zesty, Mexican-inspired Wagyu burger served with a tortilla wrap, lettuce, tomatoes, and onions, topped with salsa and avocado sauce. Price: THB 229.
Teriyaki Egg Tartar Wagyu Burger: A thick, juicy Wagyu beef burger enriched with rich teriyaki sauce, topped with egg-infused tartar sauce and ketchup, served with lettuce, tomatoes, and onions. Price: THB 199.
For a festive return, Burger King Indonesia has re-released the Ayam Bumbu Hitam Madura. Available in 2023, the menu item is a chicken-based adaptation of the famous Madura dish, Bebek Madura Bumbu Hitam, which uses kluwek to create its signature black spice. The dish is paired with Frestea jasmine tea with basil seeds.
Bangkok, 26 March 2025 — Suntory PepsiCo Beverage (Thailand) Co., Ltd., a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, announces its outstanding achievements over the past seven years, marking consistent average growth of 8.2%, double the overall growth rate of Thailand’s non-alcoholic beverage market. The company reveals its strategic plans for 2025, continuing the “Must Win” strategy to strengthen its presence in carbonated soft drinks, ready-to-drink tea and coffee markets; accelerate growth in the energy drink category; develop innovative products served to health-conscious trends; bring joy and excitement to consumers through engaging marketing campaigns; and emphasize interactive consumer experiences and compelling content to foster deeper consumer connections. Moreover, Suntory PepsiCo Thailand remains committed to driving business growth while sustainably upholding social responsibility and environmental stewardship to become “The Most Beloved Beverage Company in Thailand with True Gemba Centricity.”
Mr. Tanuj Chadha
Mr. Tanuj Chadha, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd., proudly stated, “Over the past seven years, Suntory PepsiCo Thailand has achieved consistent growth. We significantly improved our market share in the carbonated soft drink segment, especially in low and no-sugar categories, aligning with the growing health-conscious consumer trends. Moreover, we were the first player to use 100% recycled PET bottles (rPET) in Thailand’s beverage market, reinforcing sustainable resource utilization and aligning with the growing eco-friendly trend. These accomplishments clearly demonstrate our leadership position in Thailand’s beverage market, driven primarily by our ‘Must Win’ strategy, which includes.
1) Strengthen Core of carbonated beveragesby launching new flavors, particularly products with low and no sugar, delivering outstanding performance with an average growth of 16.1% for Pepsi Zero Sugar.
2) Portfolio Transformation with healthier and great-tasting innovative products across beverage categories, including exciting new flavors for ready-to-drink Oolong Tea ‘TEA+’ and ready-to-drink ‘BOSS’ Coffee. We also deliver unique consumer experiences through new energy drink like Sting.
3) Win with Customers via reach and exceptional service by outlet and category expansion nationwide, offering the right products with the right shopper experiences and leveraging AI Technology to add future capabilities.
4) Insulated Long Term by efficient operations and fostering sustainability
The company has delivered quality and safety products that meet food standards as well as respond to consumers’ demand with high-efficiency production lines that could produce an average of 1,300 million liters per year. The company is dedicated to efficient water management to minimize water loss at every production stage, using less than 1.40 liters of water to produce 1 liter of beverage. We also promote water conservation through the ‘Mizuiku’ program, continuously raising awareness about the importance of water resources and the environment among the youth since 2019.
Continue to expand sustainable packaging management by actively promoting proper segregation and collection of used PET bottles for recycling into new ones, called ‘Bottle-to-Bottle Recycling.’ Apart from being the first player using 100% rPET bottles in Thailand’s beverage market, we have expanded using rPET 100% bottles to Pepsi and TEA+ portfolios- now covering 18 SKUs, representing the highest adoption of rPET bottles in the beverage market. These initiatives enabled the company to significantly reduce the use of Virgin PET plastic by over 8,300 tons (March 2018 – December 2024).
5) Develop an organization by enhancing employees’ capabilities to reach their full potential while growing alongside the company and building a truly employee-centric culture. These efforts have earned us numerous prestigious recognitions. Most recently, Suntory PepsiCo Thailand was named one of the ‘Top 50 Companies in Thailand 2025’ by WorkVenture, recognized as one of the most desirable workplaces for the young generation for the second consecutive year (2024–2025).”
Mr. Anawat Sangkhasap
Mr. Anawat Sangkhasap, Chief Marketing Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., said, “Suntory PepsiCo Thailand’s success stems from our deep understanding of consumer behavior and our relentless innovation in product development and consumer experience. Over the past few years, consumer behavior has shifted significantly—with growing health consciousness, willingness to spend for new and joyful experiences, and increased sustainability awareness. Consumers now also seek products that deliver real value for money. Overall, the beverage market continues to grow steadily, particularly in low or no-sugar products across carbonated beverages and energy drink categories. We are actively advancing the carbonated soft drink market by refreshing our brand image and proposition to better connect with Gen Z consumers. We are also accelerating our premium ready-to-drink tea and coffee portfolio, which continues to gain popularity. At the same time, we are penetrating the energy drink segment and implementing integrated 360-degree marketing campaigns across all product categories to effectively reach consumers nationwide.”
Mr. Yosayut Sahawatcharin
Mr. Yosayut Sahawatcharin, Chief People & Culture and Corporate Affairs Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., stated, “Beyond business growth, Suntory PepsiCo Thailand is deeply committed to cultivating a strong performance-driven culture guided by a ‘People-First’ concept, nurturing and empowering our employees to grow alongside the company. We offer opportunities to enhance their capability and build career paths across various functions—whether they are based at our headquarters or manufacturing plants. Diverse working experiences and career growth, including regional and global exposure, have also been provided for high-potential talent. Additionally, we encourage active employee engagement and foster an inclusive culture, creating a workplace where everyone is encouraged to speak up, share ideas, and truly feel part of the organization. Importantly, we champion social and environmental initiatives that reflect our commitment to sustainability and our corporate value of ‘Growing for Good.’ These efforts make Suntory PepsiCo Thailand a desirable workplace where people thrive.”
In 2025, Suntory PepsiCo Thailand will accelerate portfolio transformation by launching new innovative products that respond to fast-changing consumer needs. We will sharpen commercial and supply chain capacity by expanding production capacity, leveraging digital technology to consistently deliver high-quality products with great taste and increasing customer satisfaction. Importantly, we remain committed to building our performance-driven cultureand talent. By staying focused on our ‘Must Win’ strategy, we aim to become ‘The Most Beloved Beverage Company in Thailand with True Gemba Centricity.'” Mr. Tanuj concluded.
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