Thursday, June 18, 2026
Home Blog Page 168

Daesang Corporation Participates in Asia’s Largest Food Expo “THAIFEX – ANUGA ASIA 2025”

By
Tan Heng Hong
-
Daesang Corporation Participates in Asia’s Largest Food Expo “THAIFEX - ANUGA ASIA 2025”
  • Integrated booth for “Jongga, O’Food, MamaSuka” at the Bangkok event. Accelerating penetration into Southeast Asian, European, and Middle Eastern markets
  • Excellent lineup of global strategic products—kimchi, seaweed, sauces, HMR, and popular localized offerings from Vietnam and Indonesia

SEOUL, South Korea, May 28, 2025 /PRNewswire/ — Daesang Corporation announced on the 28th that it has joined the food trade expo “THAIFEX – ANUGA ASIA 2025,” held in Bangkok, Thailand, from the 27th to the 31st, leveraging its Jongga, O’Food, and MamaSuka brands to expand its global market presence.

This year marks the 21st event of “THAIFEX – ANUGA,” Asia’s largest food trade expo, organized annually by Thailand’s Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC), and Koelnmesse. This year, under the theme, “Beyond Food Experience,” over 3,100 exhibitors from more than 50 countries will unveil cutting-edge food trends and a host of innovative products, with upward of 90,000 industry professionals expected to attend.

At this year’s expo, Daesang Corporation is spotlighting its No. 1 kimchi brand “Jongga,” global food brand “O’Food,” and Indonesia’s “MamaSuka,” highlighting kimchi, seaweed, sauces, and HMR as its four flagship global strategic product categories. Particularly eye-catching are the localized products made in Vietnam and Indonesia, showcased from day one to great acclaim.

Authentic Korean flavors such as Jongga’s whole cabbage kimchi and seasoned kimchi, alongside various localized kimchi variants, are sharing the stage with O’Food’s halal-certified gochujang, red vinegar, and seaweed, products with strong global recognition. Additionally, Vietnamese produced cup tteokbokki and seasoned seaweed, as well as MamaSuka brand’s Indonesian made tteokbokki, fish cakes, seasoned seaweed, and sauces, are on display. Notably, MamaSuka seasoned seaweed, popular as a snack among locals, has enjoyed rising sales and now holds the No. 1 market share in Indonesia.

Throughout the event, industry attendees visiting Daesang Corporation’s booth are enjoying product tastings, and brand promotional materials and samples were distributed. Product category managers are on hand for on-site consultations.

“This expo represents a prime opportunity to showcase Daesang Corporation’s global brand strengths and to extend our influence not only in Southeast Asia but also in European and Middle Eastern markets,” said Lee Kyung-ae, Head of Daesang’s Kimchi Global Business Division. “We will continue to lead the global food market with differentiated, localized strategies that reflect rapidly evolving food trends.”

KitKat Showcases Borneo Single-Origin Dark Chocolate at International Cocoa Fair

By
Tan Heng Hong
-
Juan Aranols, CEO of Nestlé Malaysia, stands proudly with Ragai Anak Chabu, a cocoa farmer from Sarawak, showcasing the KitKat Dark Borneo chocolate and ice cream — both crafted using single-origin cocoa beans from East Malaysia.

Kota Kinabalu, 27 May 2025 – Nestlé Malaysia brought the rich heritage of Malaysian cocoa to the global stage at the recent Malaysian International Cocoa Fair (MICF) 2025, held at the Sabah International Convention Centre (SICC), Kota Kinabalu, Sabah. As the Platinum Sponsor, Nestlé celebrated its cocoa journey, reaffirming its commitment to sustainability and innovation in cocoa-based products, including KitKat® Dark Borneo – a single-origin chocolate made exclusively with cocoa beans from Sabah and Sarawak. As part of this journey, Nestlé aims to source 10,000 metric tonnes of cocoa from local Malaysian farms by 2034, in an effort to revitalise Malaysia’s cocoa farming industry.

At the heart of this showcase was Nestlé’s partnership with the Malaysian Cocoa Board (MCB), which has played a pivotal role in shaping the future of Malaysian cocoa. Through the Nestlé Borneo Cocoa Initiative (NBCI) launched in 2023, Nestlé has expanded its Farmer Connect program to East Malaysia, equipping local farmers with improved cultivation methods. NBCI promotes regenerative farming through agroforestry, intercropping and soil health management, enhancing yields and boosting farm resilience while protecting the natural ecosystem.

Nestlé Malaysia’s commitment to ethical sourcing, halal-certified production and long-term sustainability extends across its cocoa supply chain. KitKat® Dark Borneo, developed under this partnership, reflects Malaysia’s expertise in cocoa cultivation, crafted with locally grown beans that embody the country’s deep-rooted traditions.

(R–L) Yang Berhormat Datuk Seri Johari Bin Abdul Ghani, Minister of Plantation and Commodities of Malaysia; Yang Berbahagia Datuk Dr. Ramle Bin Hj Kasin, Director General of the Malaysian Cocoa Board; and Juan Aranols, CEO of Nestlé Malaysia, indulge in the new KitKat Dark Borneo Ice Cream at Nestlé’s booth during MICF 2025.

“With exports reaching RM15 billion in 2024, Malaysia’s cocoa processing sector continues to expand, primarily supported by imported cocoa beans. Local cocoa production, however, remains largely untapped, presenting significant opportunities – not only for industry growth but also for enhancing the livelihoods of farming communities, particularly in Sabah and Sarawak, where conditions are ideal for cultivating high-quality cocoa. Nestlé Malaysia is fully committed to working alongside local stakeholders to expand cocoa farming while upholding the highest standards of sustainability, traceability and human rights compliance. We are excited to transform the dedication of North Borneo’s farmers into innovative products that bring joy to Malaysians and our consumers worldwide, just as we have with KitKat® Dark Borneo – now introduced in a special ice cream edition that celebrates Malaysia’s cocoa heritage and promising future,” said Juan Aranols, Chief Executive Officer of Nestlé Malaysia.

Crafted with 100% responsibly sourced cocoa beans grown in the lush volcanic soil and tropical climate of Sabah and Sarawak, the KitKat® Dark Borneo is a single-origin chocolate that truly reflects Malaysia’s rich heritage in cocoa craftsmanship. It delivers a perfectly balanced flavour – not too bitter, not too sweet – as a result of the careful fermentation and sun-drying methods used for the cocoa beans. KitKat® Dark Borneo has also been honoured with the NielsenIQ (NIQ) BASES Breakthrough Innovation Award 2024, a recognition that highlights both the success of the product and the growing appreciation for single-origin chocolate among consumers.

“KitKat® has always been about indulgence and joy. With KitKat® Dark Borneo, we set out to create something that truly honours our roots. Made with 52% cocoa, it is carefully crafted to achieve a harmonious blend of bold richness and smooth texture – offering a distinctive taste that celebrates the essence of Malaysian cocoa and the dedication of farmers in Sabah and Sarawak. As we continue to innovate, we are expanding our use of local cocoa into other categories, and one such innovation is the launch of KitKat® Dark Borneo Ice Cream, featuring our signature wafer ice cream, coated in dark chocolate made from Borneo cocoa and topped with crushed KitKat® wafer bits,” said Carlota Casellas, Business Executive Officer of Nestlé Confectionery.

All KitKat® Dark products are proudly produced at Nestlé’s Halal-certified Chembong Industrial Complex in Negeri Sembilan, one of the largest Nestlé confectionery and Ice Cream plants in Asia. This facility serves as a pivotal export manufacturing hub, supplying Halal KitKat® products to ASEAN markets and other global destinations. The factory has implemented significant sustainability initiatives, including the introduction of a biomass boiler that operates using renewable energy sources such as oil palm empty fruit bunches and palm kernel shells, significantly reducing reliance on fossil fuels and advancing Nestlé’s goal of carbon-neutral manufacturing.

For more information, please visit https://www.nestle.com.my/brands/confectionery, FB at https://www.facebook.com/KitKatMalaysia and IG at www.instagram.com/KitKatMalaysia

Under Armour Flexes Bold New Look with Sunway Pyramid Store Reopening

By
Tan Heng Hong
-

Sunway Pyramid, 27 May 2025 – Under Armour is flexing its retail muscle with the bold relaunch of its newly relocated store at Sunway Pyramid. Featuring the dynamic Brand House City concept, the 3,936 square foot space embodies the brand’s DNA of performance, innovation and empowerment through sport, reimagined with a distinctive Malaysian flair.

Located on the Lower Ground Floor of Sunway Pyramid, the newly reopened Under Armour Brand House welcomes fans and visitors with a refreshed retail experience that combines bold aesthetics with thoughtful design. The space draws inspiration from the brand’s core values of authenticity, strength and movement, and comes to life through signature red and neutral tones that flow throughout the store.

FLEX Zone at the Under Armour Brand House at Sunway Pyramid

A standout feature unique to Malaysia is the cash-wrap area, designed with a brick wall inspired by heritage architecture found across Kuala Lumpur, Penang and Malacca. This design element evokes nostalgia and history, paying tribute to the country’s rich architectural legacy. Another highlight is the FLEX Zone, nestled between the fitting rooms, offering a relaxing ambiance with casual seating where customers can unwind and recharge while shopping for their gear.

“At Under Armour, ‘Protect This House’ has always inspired athletes to push their limits and stay strong with an empowering mindset,” said Samantha Lim, Commercial Director of Under Armour Malaysia. “With this refreshed Brand House, we’re creating a space where Malaysia’s fitness community can discover new gear, connect and gear up to protect their own house.”

In line with Under Armour’s global commitment to sustainability, the new store design incorporates eco-conscious materials and processes, significantly reducing embodied carbon emissions and marking an important step toward more responsible retail environments.

Lifestyle Collection Highlights at Under Armour’s Latest Store Opening
Under Armour’s newest store opening will showcase key lifestyle highlights, including the innovative L4L Urban Outdoors collection. L4L stands for Local for Local, designed with an Asian fit for everyday comfort whether you’re indoors or outdoors, sweating it out or just relaxing. This versatile collection is perfect for both daily wear and sports activities. Featured pieces include the Urban Outdoors Hybrid Jacket, Urban Adventure Series Outdoor Shell Jacket, Urban Outdoors Isochill Long Sleeve, and Urban Outdoors Daily Shorts. These are perfectly complemented by the U Soft Movement Slide and U Soft Movement Sandals.

In addition to L4L, the store will also feature the latest UA Echo and UA Unstoppable collections, bringing customers a wide range of performance-driven and lifestyle everyday options.

Opening Promotion at Under Armour, Sunway Pyramid
To celebrate the reopening of the Under Armour Brand House from 26 May 2025 onwards, customers can enjoy exclusive reopening offers:

UA Flex Sling Bag Giveaway
Under Armour Rewards members: Spend RM690 and above
Non-members: Spend RM790 and above
​​​​​​​While stocks last

Exclusive UA Charm Giveaway
UA Rewards members only: Receive a UA charm of your choice with any footwear purchase
While stocks last

Free In-Store Coffee
Available on:
30 May: 5PM – 10PM
31 May: 1PM – 6PM
1 June: 1PM – 6PM
While stocks last

Opening Hours and Location
Open daily from 10:00 am to 10:00 pm, the newly relocated Under Armour Brand House City Concept Store in Sunway Pyramid is located at Lot LG1.51 & 52, Lower Ground Floor, No. 3, Jalan PJS 11/15, Sunway Pyramid, 47500 Bandar Sunway, Petaling.

Excitement brews with F&N MAGNOLIA’s new range of limited-edition ice cream pints and sticks, featuring HERSHEY’S

By
Tan Heng Hong
-

It is always a good time for tasty goodness! 

Singapore, 26 May 2025  –  In a world filled with variety, desserts that capture the rarity of a fleeting moment bring a rush of excitement even before the very first bite. This May, F&N MAGNOLIA is launching a selection of brand-new limited-edition ice creams featuring HERSHEY’S that are scream-worthy for fans of the popular flavours! 

Without compromising on quality, F&N MAGNOLIA takes pride in consistently delivering premium milk and ice cream products, ensuring that every moment is a true treat. As an innovative brand, F&N MAGNOLIA is synonymous with a wide range of mainstay variants and limited-edition flavours that cater to discerning consumers and novelty-seekers alike. This time, the tasty goodness of its products is brought up a notch with the addition of fan-favourite HERSHEY’S flavours that guarantees to impress with every lick. 

Endless scoops of joy 

The limited-edition flavours, and F&N MAGNOLIA HERSHEY’S Chocolate Fudge Ripple Pint put the fun back into ice cream. Every scoop is an endless joy. Enhance the experience with build-your-own-sundaes, combining the creamy vanilla base of Cookies ‘N’ Creme, swirled with generous bits of crispy, crunchy chocolate cookie, and the rich, melt-in-your-mouth experience of Chocolate Fudge Ripple made with luscious HERSHEY’S cocoa powder for the ultimate world of chocolate. The ice cream pints are available at a Recommended Selling Price of S$9.68 each. 

Pure happiness in every stick 

Be spoiled for choices where every bite brings a satisfying crunch. The limited-edition milk-and-cookie-based F&N MAGNOLIA HERSHEY’s Cookies ‘N’ Creme Stick and F&N MAGNOLIA HERSHEY’S Classic Stick featuring fragrant vanilla flavoured ice cream, are generously coated in velvety chocolate made with HERSHEY’s cocoa powder. Enjoyed anytime, anywhere, these ice cream sticks are available at a Recommended Selling Price of S$8.70 per multipack or S$3.00 per stick. 

F&N MAGNOLIA HERSHEY’S range of ice cream products are halal-certified and available at major supermarkets, hypermarkets and selected 7-Eleven stores islandwide. 

For more information, please visit the following official websites and social media platforms: 

●      Official website: www.magnolia.com.sg  

●      F&N Life: https://sg.fnlife.com/magnolia  

●      Instagram: www.instagram.com/fnnmagnolia

●      Facebook: www.facebook.com/magnoliasg  

Skechers Foamies® Just Got a Tropical Glow-Up

By
Tan Heng Hong
-

Add some santai vibes to your everyday style with fresh colours and styles!

Malaysia, 22 May 2025 – Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, is expanding its popular Foamies® range with fresh styles fronted by Skechers Regional Brand Ambassador, Cha Eun-woo for men and women. The versatile line features water-friendly clogs in an exciting palette of nine new colourways. Available now at selected Skechers retail stores, these lightweight EVA footwear deliver bold looks with practical, all-day wearability for every occasion.

The Foamies® range exemplifies Skechers’ expertise for blending unique style with exceptional function, featuring the brand’s signature Max Cushioning® and ULTRA GO® technologies for exceptional comfort. With sculpted silhouettes, flexible traction outsoles, and easy clean convenience, these highly-wearable shoes transition effortlessly from the sandy shores of Cherating to the bustling streets of Bukit Bintang.

Some of the styles also offer convertible heel straps and breathable perforated uppers, delivering customisable comfort and dependable performance in both wet and dry conditions.

Inner Strength – Men’s

The latest drop of Skechers Foamies®: Max Cushioning ®– Inner Strength introduces five fresh colourways to the men’s lineup. Retaining its breathable sculpted EVA upper and convertible heel strap, this style continues to deliver on both form and function. The supportive Max Cushioning® midsole offers all-day comfort, while the flexible traction outsole keep it practical for everyday wear. These clogs stand at 2 inches in height and feature the iconic Skechers® logo detail.

Dream – Women’s

Made for the woman who blends comfort with quiet confidence, Skechers Foamies®: Max Cushioning ® – Dream brings a playful twist to comfort with a mix of bold, clean, and delicate tones—offering versatile combinations that effortlessly elevate everyday wear. Each pair features a lightweight, flexible perforated EVA upper with a removable back strap for added versatility. Designed with Skechers Max Cushioning® for exceptional comfort and support, these breathable clog-style sandals also include a soft cushioned footbed and a durable dual-density traction outsole for multi-surface stability. Crafted from 100% vegan, they’re the perfect pick for effortless style from slow mornings to spontaneous plans.

Inspired by the ease and charm of the effortlessly stylish girl on the go, the Skechers Foamies®: Tai collection – That Girl channels a carefree spirit through soft pastel hues and a clog silhouette made for warm-weather ease. Built with a sculpted, waterproof EVA upper, these clogs are easy to clean and designed for lasting comfort, featuring anti-odour technology to keep them fresh. A contoured footbed and breathable construction ensure all-day ease—just slip them on, step out, and bring that carefree energy wherever you go.

The latest Skechers Foamies® collection is now available and can be found online at
skechers.com.my, Shopee, Lazada, and in selected stores across Malaysia, including Pavilion Bukit Jalil, Pavilion Damansara Heights, Pavilion KL, Sunway Pyramid, Suria KLCC, The Exchange TRX Mall, and 1 Utama Shopping Centre, and many more.

 

City Square Mall is in Full Bloom with New Experiences, Eco-Friendly Activities, and Big Rewards

By
Tan Heng Hong
-

Rediscover a rejuvenated City Square Mall this school holiday season, with exciting shopping rewards, family-friendly activities, and sustainability-focused events for everyone to enjoy

26 MAY, 2025 — City Square Mall is in full bloom! Following an extensive renovation under its Asset Enhancement Initiative (AEI) from September 2023, Singapore’s first eco-mall now unveils a refreshed interior and a revitalised tenant mix. Shoppers can look forward to thoughtfully upgraded spaces, an expanded selection of distinctive retail concepts, and vibrant community-focused experiences.

Shoppers at the 12-storey mall can delight in over 30 new brands, including upcoming openings in June, such as The Fat Sparrow (#02-15), Daydream Desserts (#02-15A), and Xiao Jiao Tian Sichuan Cuisine (#04-37). To complement that, City Square Mall has also introduced more engaging, family-friendly community spaces, such as Level 4 Gastro Square and Level 5 Discovery Square.

To celebrate its fresh beginnings, City Square Mall will be rolling out a series of engaging activities from 30 May to 29 June 2025.

An Exciting Range of Activities and Rewards

Staying true to its ethos as Singapore’s first eco-mall, from 30 May to 29 June 2025, shoppers can look forward to eco-themed festivities such as the Youth4Climate Festival which includes the Eco-Marketplace and its green workshops, lively outdoor movie screenings, exclusive shopping rewards, as well as brand new retail concepts to discover and explore.

Celebrate Sustainability at the Youth4Climate Festival

Date: 7 & 8 June 2025

Venue: Basement 1 Green Square

In support of CDL’s flagship youth environmental outreach programme, the Youth4Climate Festival will be held at City Square Mall this June. This marks CDL’s 7th year of supporting Go Green SG Week (formerly known as Climate Action Week), organised by the Ministry of Sustainability and the Environment (MSE), to rally youths and the community to accelerate climate action.

Shoppers can look forward to exploring the Eco-Marketplace and its engaging green workshops, as well as the Youth4Climate Concert, all designed to promote sustainable living and community action.

For more information about the full programme line-up as well as registration, please find the event details here and the workshop sign up link here!

Dash for Prizes at the 1-minute Supermarket Dash

Date: 11 June 2025
Venue: FairPrice Supermarket (#B1-09)

Get ready, set, and shop! City Square Mall is bringing an exciting, high-energy challenge to its shoppers! As part of its vibrant line-up of activities, three lucky winners will be chosen to take on the ultimate supermarket dash. With just 60 seconds on the clock and a $100 FairPrice Gift Voucher to spend, shoppers are challenged to race through the aisles and try to grab as many items as they can. This thrilling challenge will be captured and shared across the mall’s social media platforms to generate hype and excitement.

To join the challenge, shoppers simply have to head over to City Square Mall’s Facebook page between 26 and 30 May, and comment on their top three floral-themed products from FairPrice Supermarket that they cannot live without.

This exciting challenge is made possible through the support of FairPrice Supermarket at City Square Mall. As one of Singapore’s most sustainable supermarket outlets, the store features energy-efficient LED lighting, CO2 refrigerants that reduce greenhouse gas emissions, and fixtures made from recycled or sustainable materials. Shoppers can also enjoy a wide range of over 400 eco-friendly products, including household essentials with reduced packing and locally farmed fresh items delivered within 24 hours for peak freshness.

Together, FairPrice Supermarket and City Square Mall are redefining what it means to shop with purpose.

A Blooming Surprise in your Mailbox

In line with the “In Full Bloom” theme, homes near the mall will be receiving a flyer that doubles as an origami activity. Following the guide, fold a flower and bring the completed creation to the B2 Customer Service Counter from 30 May till 29 June 2025 to redeem a complimentary City Square Mall eco bag – a small sustainable token of appreciation for their visit!

Rewards in Full Bloom

With the launch of the new CityNexus Rewards programme earlier this year in March, shoppers can earn loyalty points with every purchase, a shift from the former spend and redeem model, and enjoy even more shopping rewards this June when they shop at City Square Mall.

As part of the refreshed rewards experience this June, shoppers can enjoy exclusive 50% off deals at 30 participating brands such as Chickita (#04-33), Hi Hotpot (#B2-01), Decathlon (#02-03) and more, all through the CityNexus App from 30 May to 29 June 2025.

Date: 31 May, 1, 7 & 8 June 2025

To celebrate City Square Mall’s fresh new look, shoppers can take home a delightful Soap Flower Bouquet with a minimum spend of $80 (with 3 same-day combined receipts) at the B2 Customer Service Counter. This floral-themed keepsake offers shoppers a charming way to commemorate the mall’s revitalisation, adding a special touch to their shopping experience!

Earn 2x points with a minimum spend of $20* at any outlet in City Square Mall. *Limited to the first 3,000 redemptions, 1 redemption per user daily. Only applicable for the first successfully approved receipt, and capped at 1 per user daily. Base point: $1 spending for 1 point (Participating outlets), $5 spending for 1 point (Don Don Donki / FairPrice Supermarket / Food Republic). Maximum earnings of 1,000 points per user per day.

As part of the mall’s refreshed rewards experience, shoppers can unlock exclusive 50% off deals at 30 participating stores* through the CityNexus App. These limited time deals run from 30 May to 29 June 2025, offering something for everyone whether you are shopping, dining or entertaining the family. Spend, earn and enjoy rewards through the CityNexus App. Sign up for free now!

New Brands and Unique Concepts at City Square Mall

The recent revamp has not only expanded City Square Mall’s tenant mix, but also introduced a wave of experiential and unique concepts that make the mall more engaging than ever. Inmers (#05-04) was one of the new experiential brands introduced during the renovation period, bringing immersive digital adventures to shoppers of all ages. Airzone (#02-K4) recently reopened with an updated concept that brings even more excitement to its signature suspended play space.

Fashion lovers can refresh their wardrobes with stylish essentials from HLA (#01-32), known for their contemporary and affordable collections. Those in need of their daily cup of coffee can stop by the newly-opened Tim Hortons (#01-30) — the beloved Canadian café chain now offering its signature Iced Capps and best-selling donuts in Singapore. Yi Zun Noodle (#03-21), a halal-certified favourite known for its hand-pulled noodles and hearty Northwestern Chinese cuisine, had also recently opened at the mall. Located on Level 3, it is a must-try for anyone craving bold, comforting flavours.

For those with a sweet tooth, Baskin-Robbins (#02-55) has a delightful and interesting selection of ice cream flavours, such as the Ghost Pepper Chocolate and the Dubai Chocolate flavours. Meanwhile, @ i Mango (#03-56) serves up a tropical twist with its refreshing mango-based desserts and drinks, offering a delicious way to beat the heat.

For a fun and brain-teasing experience, head to Puzzletopia (#04-01) & Sciencetopia (#04-03). This puzzle haven offers an exciting range of unique puzzles and hands-on curiosities that cater to all ages and skill levels, and on top of this, they have worked with various organisations such as Stroke Support Station (S3), and the Society for the Promotion of ADHD Research and Knowledge (SPARK), to host workshops for their beneficiaries, providing a welcoming and inclusive space for all.

The mall has also introduced a number of fresh concepts such as Hi Hot Pot (#B2-01) — a new wallet-friendly concept under the Haidilao brand; as well as Popular Pals (#02-23) — a new retail concept by Popular Bookstore, targeted specifically at school-going children. These additions reflect the 16-year-old mall’s shift towards a more experiential, shopper-centric approach, transforming it into a destination where visitors can explore, play, and connect beyond traditional retail.

Adding to the excitement, there will be three new first-in-Singapore dining concepts making their debut at City Square Mall. The Fat Sparrow (#02-15) is a charming all-day dining cafe offering a hearty menu of savoury mains to indulgent pastries and cakes, making it the perfect place for families and casual catch ups. Daydream Desserts (#02-15A) promises a sweet escape for dessert enthusiasts, with delicious treats such as Shibuya toasts, fluffy souffle pancakes, shaved ice and more! Meanwhile, Xiao Jiao Tian Sichuan Cuisine (#04-37) is a renowned brand from Fuzhou with over 70 outlets across China. It offers a modern take on traditional Sichuan fare, featuring bold flavours with less oil and spice – perfect for all ages. Signature dishes include Bullfrog with Pickled Chilli, Chinese Sauerkraut Fish, and more.

With a calendar full of exciting events, from outdoor movie screenings to family-friendly activities, and new brands to discover, City Square Mall welcomes shoppers to make the most of their shopping experience this June.

For more details on the promotions and activities, visit www.citysquaremall.com.sg or check out City Square Mall’s Facebook or Instagram page.

Smart Spending Redefined: Malaysian Shoppers Now Balance Price with Quality

By
Tan Heng Hong
-

Malaysians are still watching their wallets – but they’re also watching livestreams and product videos before making a purchase. According to Shopee’s latest consumer survey*, while 42% of respondents still value discounts and low prices, a greater number – 58% – now prioritise product quality and seller credibility when deciding if something is truly worth it.

This emerging trend of smart spending signals a new chapter in e-commerce: shoppers remain price-conscious, but they’re no longer buying blindly based on discounts alone. Instead, they are leveraging Shopee’s trust-building tools such as Shopee Live and Shopee Video, affiliate content, and trusted reviews to find the right balance between affordability and quality. Smart shoppers are more intentional, using digital tools to stretch every ringgit and ensuring valuable purchase decisions.

Validating Product Quality Through Social Proof

While price remains a key motivator, today’s shoppers aren’t just chasing discounts – they investigate product quality from readily available tools before buying.

Around 60% of Malaysians use built-in features like daily vouchers, cashback offers, Shopee Coins, and the ‘Lagi Murah’ tag to find the best deals. In fact, 79% of respondents reported stacking vouchers to maximise their savings, while 40% actively searched for the ‘Lagi Murah’ tag to ensure they’re getting the lowest possible price. But here’s what’s new: shoppers are complementing these tools with deeper research and validation features, especially Shopee Live and Shopee Video.

Nearly 83% of users now use Shopee Live to help them decide what to buy. These livestreams provide more than just entertainment – with real-time demos, authentic seller interactions, and exclusive deals – they create a sense of trust that static product listings can’t replicate. It’s not just about what is cheapest, but why it’s worth buying.

Short-form content, like Shopee Video, serve as quick, credible reviews that further build buyer confidence. Around 70% of respondents trust creator recommendations, especially when backed by strong seller ratings and verified user reviews. And when trying out new products or new sellers, nearly half of all respondents consider seller ratings and buyer reviews as their most important reference point. This shows a growing demand for social proof and transparency where product value includes social validation.

Redefining “Worth It”: Quality + Affordability = Smart Spending

This emerging trend marks a lasting evolution in Malaysian online shopping habits. Today’s consumers aren’t just clicking on the cheapest item – they’re evaluating, comparing, and looking for proof of product quality. That means offering compelling deals and investing in real-time engagement, informative content, and trust-building experiences.

In response to the rise of smart shoppers, Shopee is actively expanding its affiliate ecosystem from driving more short-form content through Video Missions, nurturing high-quality creators via the Content Creator Club, and facilitating targeted affiliate matchmaking for sellers and brands. These efforts are beginning to show meaningful impact: in the recent Raya Bersama Shopee and 5.5 Fashion & Beauty Festival, affiliates contributed 1 in 3 orders, underscoring their powerful role in driving conversion through trusted, relatable content. This ongoing development reflects Shopee’s commitment to equipping shoppers with richer, trusted content that supports smarter purchase decisions, ultimately helping sellers grow and contributing to long-term digital economic progress.

Mohd Naimran Nordin, founder of Adnaa with his family

This commitment is already delivering tangible results for local sellers like Mohd Naimran Nordin, founder of Adnaa, a brand known for elegant and affordable traditional wear. During the Raya Bersama Shopee campaign, Adnaa’s sales grew by 170% through the use of Shopee’s content-driven tools like Shopee Live and Shopee Video which Naimran shared, “brought our designs to life, helping customers see the quality and fit in real-time.” During the campaign Adnaa saw orders grow across all features from Shopee Live (116%), Shopee Video (281%), and most impressively affiliate content (227%).

Adnaa’s success reflects why Shopee is doubling down on content and community. “Today’s shoppers are more informed than ever,” says Tan Ming Kit, Head of Marketing at Shopee Malaysia. “They’re not just looking for the lowest price – they’re looking for confidence and meaningful value. That’s why we’ve invested in tools like Shopee Live, Shopee Video, and driving affiliate content. We want to empower Malaysians to shop smarter and give sellers more ways to drive conversions through building credibility and connecting meaningfully.”

This shift in smart shopping marks a lasting change. For brands and sellers, value is no longer just about price. It’s about layering affordability with trust.

Note to Editor:

* Survey Methodology: The survey was conducted by Shopee between 16 and 26 May 2025. Voluntary feedback was obtained from over 1,580 Shopee users.

 

Kopi Turkish offers an invigorating sensory journey

By
Tan Heng Hong
-

PT Mayora Indah Tbk has launched Kopi Turkish in Indonesia. The company describes the latest innovation as the “first roasted black coffee in Indonesia with the distinctive taste and aroma of Turkish roasted coffee. Its grounds settle quickly, making it convenient—just brew and enjoy.”

In Turkish coffee culture, the fine grounds that settle at the bottom of the cup are meant to remain undisturbed rather than consumed. While Turkish coffee may be a fresh experience, it’s not entirely unfamiliar, as Indonesia has Kopi Tubruk—a traditional Indonesian coffee celebrated for its bold and unfiltered brewing method. Since it is prepared without filtration, the coffee grounds collect at the bottom, forming a thick sediment akin to the dregs found in Turkish coffee.

Kopi Turkish offers an exotic twist on traditional Indonesian coffee brewing, giving marketers the chance to invigorate the segment with the thrill of a sensory journey through rich, globally inspired flavours.

Key takeaways: Turkish coffee

FNB ASEAN 2025: A Premier Food & Beverage Exhibition in Southeast Asia

By
Tan Heng Hong
-

The ASEAN Food & Beverage Exhibition (FNB ASEAN), scheduled from September 2 to 4, 2025, at the IMPACT Exhibition Center in Bangkok, Thailand. The expo is set to be a landmark event for the food and beverage industry in Southeast Asia.

This annual exhibition not only serves as a platform for businesses to showcase their latest products and innovations but also offers a unique opportunity to explore market trends and establish valuable industry connections.

Diverse Product Showcase

With an impressive lineup of food and beverage categories, FNB ASEAN 2025 will feature ready-to-eat meals, beverages, coffee, tea, dairy products, sweets, snacks, baked goods, coconut products, nuts, rice, noodles, pasta, health food, green food, organic food, canned food, frozen food, vending machines&service, and more.

This extensive variety reflects the exhibition’s commitment to meeting the diverse tastes and demands of consumers across the region.

Industry Forum and Insights

In addition to the product showcases, FNB ASEAN 2025 will host an industry leader conference. The conference will bring together industry experts, thought leaders, and professionals to discuss the latest trends, market insights, and innovations in the food and beverage sector.

Participants will have the opportunity to gain valuable knowledge, share expertise, and engage in meaningful conversations that can drive business growth and industry advancement.

Strategic Location and Market Access

Bangkok, Thailand, serves as the perfect venue for FNB ASEAN 2025. As a strategic center in Southeast Asia, it provides a convenient channel for consumers from many countries to explore the market. The exhibition leverages Thailand’s central location and well-developed infrastructure to facilitate business interactions and partnerships, making it easier for exhibitors and visitors to connect and conduct business.

Expected Participation

FNB ASEAN 2025 is anticipated to attract over 200 exhibitors and 10,000 visitors, reflecting its growing influence and appeal within the industry. With such a large turnout expected, the exhibition provides an unparalleled platform for businesses to enhance brand visibility, expand their networks, and explore new market opportunities.

Support for Exhibitors and Visitors

The organizers have confirmed that booth reservations and visitor registration are now open. For more details or to register, visit the official website at https://www.aseanfnb.com/.

FNB ASEAN 2025 promises to be an unmissable event for anyone involved in the food and beverage sector. With its diverse product showcase, insightful industry forums, strategic location, and substantial participation, it offers a comprehensive platform for business growth and market expansion. Mark your calendars and join us in Bangkok to be part of this exciting industry gathering!

 

 

The Rise of Keluang Man Fever, Story, Spirit and Wonda Coffee Brings Nostalgia, Laughs, and Non-Stop Thrills

By
Tan Heng Hong
-
Back Row, Left to Right: Amy Gan, Vice President of Marketing, Etika; Dato' Azmir Saifuddin Bin Mutalib (3rd From Left), Chief Executive Officer of FINAS; Amelia Henderson; Shweta Sekhon; Anwar Beeg Moghal; Shahrol Shiro; Remy Ishak; Santharuban Thurai Sundaram, CEO of Etika Group of Companies for Malaysia, Singapore, Brunei & Exports (Halal); YM Raja Jastina Raja Arshad, Executive Producer of Keluang Man & Head of Astro Shaw; Mr Nas Muammar Zar; Euan Smith, Chief Executive Officer, Astro; Sham Sunder Binwani (6th from Right); Halim Othman (5th from Right); Agnes Rosario, Director of Content, Astro; Razuan Rosli (2nd from Right). First Row, Left to Right: AG Hafiz (3rd from Left); Dennis Yin; Umar Shakur; Danish Zamri; Anwari Ashraf, Director of Keluang Man; Datuk Rosyam Nor.

A new chapter begins for Malaysia’s first original superhero, following a nationwide wave of excitement built with Wonda Coffee.

22 May 2025, Putrajaya – The much-anticipated cinematic debut of the iconic KELUANG MAN is set to make waves as it hits 154 cinemas across Malaysia and Brunei starting 29 May 2025. Keluang Man brings a fresh and exhilarating twist to the superhero genre, breaking away from the norm with a story that’s both unique and entertaining. At its core is Keluang Man himself — a character full of fun, cheeky, and unpredictable humour that’s sure to delight audiences of all ages.

Raising the bar for local storytelling, the 132-minute feature masterfully blends high-octane action sequences, emotional depth, and uniquely Malaysian elements, creating a gripping and energetic cinematic journey. More than just entertainment, Keluang Man ignites a sense of national pride as Malaysia’s original superhero makes his big-screen debut. This movie also marks the beginning of the Astro Shaw Cinematic Universe.

A live-action adaptation of the beloved 1990s animated series that became a national phenomenon, Keluang Man is produced by the powerhouse Astro Shaw, in collaboration with GSC, Idea River Run, and strategic partner Wonda Coffee, alongside production house Pasal Productions.

The film features a stellar cast led by Nas Muammar Zar, Dato’ Remy Ishak, Datuk Rosyam Nor, Shweta Sekhon, Anwaar Beg Moghal, Halim Othman, Amelia Henderson, Sham Sunder, and Dennis Yin. Fans will also be thrilled by special appearances from Mierul Aiman, Nadhir Nasar, Fazzoq Muqris, Daniella Sya, Wahid Senario, Azlee Senario, Delimawati, A Galak, AG Hafiz, Razzuan Rosli, and many more.

Directed by Anwari Ashraf, the creative mind behind the Polis Evo film trilogy and hit dramas like Projek: High Council and Projek: Anchor SPM, Keluang Man marks his directorial debut in feature films. Anwari also serves as the screenwriter, bringing his sharp storytelling to breathe new life into this legendary IP.

Head of Astro Shaw and Keluang Man’s Executive Producer, Raja Jastina Raja Arshad, shared, “Keluang Man is Malaysia’s first original superhero, and we are fully aware that bringing this iconic IP back to the big screen carries a great responsibility. This is not a remake, this film reimagines a beloved national icon, brought to life under the creative direction of Anwari Ashraf.

This film was not without its challenges. The expectations from fans and audiences are very high, and we embrace this challenge with full commitment and respect for the legacy of a character that has become part of our local pop culture. We want to ensure that Keluang Man not only remains relevant to its loyal fans but also makes a profound impact on the new generation.

This is Malaysia’s first postmodern film – a piece of work that acknowledges the works that inspired it through homage and reference. The production of the Keluang Man film, from pre- to post-production, involves 100% of creative talents from Malaysia. More than 1,000 local creative professionals from visuals, audio, CGI, to VFX, all made here in our homeland. Through Keluang Man, we present a fresh cinematic world — a combination of fantasy and reality that none of us has seen before. Everyone gave everything they had with resources, time, and passion available to us.

We sincerely hope that this film will offer an entertaining and meaningful experience to audiences while also igniting a sense of pride in our very own local superhero. With that, we warmly invite everyone to support and enjoy Keluang Man at the cinemas — kita enjoi.”

Amy Gan, Vice President of Marketing at Etika, shared, “Wonda Coffee has always believed in celebrating everyday heroes: those who rise, grind, and inspire with quiet determination. That’s why partnering with Keluang Man felt like a natural fit. As Malaysia’s first original superhero, he represents resilience, humour, and heart, values that mirror Wonda’s own journey in becoming a household name throughout Malaysia. Through this collaboration, we wanted to bring Wonda beyond the shelf and into the cultural spotlight, reminding Malaysians that our local icons are worth celebrating, just like our homegrown coffee.”

She added, “The response has been nothing short of phenomenal — from the overwhelming demand for our Keluang Man can series to the thousands who turned up for the Fun Run. It’s shown us that Malaysians love good coffee and seeing their stories brought to life in new and exciting ways. Tonight’s premiere is the culmination of that momentum, and we’re honoured that Wonda could help spark this nationwide wave of nostalgia and celebration.”

The collaboration between Wonda Coffee and Keluang Man has become one of the most
recognisable pairings in recent memory, blending pop culture nostalgia with everyday familiarity. From the shelves of convenience stores to the streets of the Fun Run, Wonda’s
presence has grown alongside the excitement for the film, tapping into a shared sense of pride for homegrown icons. With over 2 million cans of Wonda Kopi Kluang sold to date, the partnership has struck a chord with audiences eager to see local favourites reimagined in bold, modern ways. The gala premiere adds a new layer to this journey, uniting film, flavour, and fandom under one roof — all in celebration of a superhero that continues to surprise and resonate.

Director of Keluang Man, Anwari Ashraf, said, “Keluang Man is a love letter to the generation that grew up in the 1990s—a generation full of spirit and values that remain relevant to this day. I believe many have been eagerly waiting to see Malaysia’s first original superhero brought to life in a live-action version. My entire production team and I have given our full commitment to making this film a reality. I deeply appreciate the crew, cast, and fans of this work who have trusted me to lead the film throughout its journey.

This film is not just an entertainment project, but a heartfelt effort to honour Malaysia’s pop culture heritage that once defined an era and created lasting memories. From pre-production to post-production, Keluang Man was brought to life entirely by Malaysian creative professionals. I hope audiences will embrace this film and help reignite the spirit of the superhero Keluang Man, so that his legacy can be passed down from one generation to the next.”

Keluang Man follows Borhan, a psychiatric patient who regularly escapes his asylum to roam the night. But when his treacherous past returns to haunt him, the man with dissociative schizophrenia embarks on a vengeful path, unaware that this journey will transform him into the vigilante hero: Keluang Man.

Adding to the nostalgic experience, the film features a revamped version of the original Keluang Man theme song, reimagined by Krisya and S.O.G. Fans can also expect throwback hits from the 2000s like “Tragedi Oktober,” “Sha Na Na,” “Terhangat Di Pasaran,” and more, turning the cinema into a sing-along experience full of energy and fond memories.

Tickets for Keluang Man will be available for purchase starting 21st May, at cinemas
nationwide. Don’t miss the sneak preview screening on 28 May, one day ahead of the official release.

Join the Keluang Man nationwide tour on 31 May: Johor, 1 June: Melaka, 6–8 June: Perak, Penang, Kedah, 13–15 June: Terengganu, Pahang, 20–22 June: Klang Valley. To bring the Keluang Man experience beyond the screen, a range of creative collaborations have been launched, including promotions on ‘Keluang Man limited edition characters along with exclusive merchandise available at selected C&G (7Eleven, Petronas, Shell, myNEWS, and Family Mart’, ‘Wonda Kopi Kluang Edition’, ‘Wonda-ful Keluang Man Burger’, ‘Keluang Man WONDA Fun Run’, ‘Royal Selangor Premium Collectables’, ‘Keluang Man x Fung Keong’, ‘Keluang Man x Abstrax’.

For more information and exclusive updates, follow Astro Shaw and Astro Gempak on TikTok, Instagram, X, and Facebook. Join the conversation using #KeluangMan and #KeluangManMovie, and share your excitement for Malaysia’s very own superhero.

1...167168169...1,225Page 168 of 1,225

HOT NEWS

Introducing Thai coffee to Saudi Arabia, Cafe Amazon marks its first...

Tan Heng Hong - 0
Monday 12 September 2022 - Mr. Badr Albadr, Deputy Minister of Investors Outreach , Mr. Fahad Alnaeem , Deputy Minister of Investment Development together...

MUST READ

All

Grab new Popple Apple Flavoured Soda at 7-Eleven Philippines

Tan Heng Hong - 0
Uni-President (Philippines) has launched Popple Apple Flavoured Soda available through 7-Eleven outlets in the Philippines. The new fizzy beverage (500g) is said to be...

Shopee Highlights Women-Led Export Success at MATRADE’s Women in Export (WiEX)...

MITAS BabyShow 2023: A Curation of Trusted Brands, Quality Products, Expert...

Milo, Brand’s helping children to score better in exams

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018