San Miguel Foods has released Purefoods Chili Con Carne, which is made with real meat. This product makes every bite a masterpiece.
Apart from Purefoods Chili Con Carne, San Miguel Foods has also launched Sugar Free Chicken Tocino (220g) and Chicken Sisig (250g), both in pack format as well as Magnolia Golden Crunch in Original or Sweet & Spicy flavours.
26 March 2025, Singapore – Under its conscious brand Atlr.72®, the leading Japanese food manufacturer The Ajinomoto Group is introducing three flavours of ice cream powered by Solein. Ajinomoto plans to expand the brand beyond sweets to include daily food options, aiming to provide a food experience that allows people to enjoy eating
while contributing to a better future for people and the planet.
The Japanese food giant Ajinomoto’s conscious brand Atlr.72® promotes a new food lifestyle that is healthful and environmentally conscious, responding to consumers’
growing demand for healthy and sustainable products. The first limited-edition products of the brand, Flowering Mooncakes and Ice Cream Sandwiches, both powered by Solein, were launched in September 2024. This spring, the story of Atlr.72® continues as Ajinomoto launches the Atlr.72® Flowering Ice Cream in three flavours, all powered
by Solein.
Atlr.72® envisions opening a flagship store that showcases the brand’s global vision in future. Ajinomoto plans to expand the brand beyond casual, enjoyable sweets to include
daily food options, aiming to provide a food experience that allows people to enjoy eating while contributing to a better future for people and the planet.
Solar Foods and Ajinomoto entered into a strategic product development partnership
already in 2023.
“We are proud to support the Ajinomoto Group on promoting a new food lifestyle including healthier and more environmentally friendly snacking and food consumption occasions. Solein as an ingredient is a great fit for these kinds of products: it brings superior nutritional values, taste, and functionality, with minimal environmental impact. Solein’s production is independent of weather and climate conditions, land use and large-scale water consumption, making it the most sustainable protein in the world. Consumers are continuously looking for healthier and more sustainable indulgence alternatives and we are very excited to see Ajinomoto bringing innovations to consumers”, says Juan Manuel Benítez-García, the Chief Commercial Officer of Solar Foods.
Delicious treats for a more sustainable future
The Atlr.72® Flowering Ice Cream will be available in three flavours: Vanilla with mochi, Chocolate with lemon peel and Salty caramel with nuts. All flavours are powered by Solein, which gives the ice creams creamy consistency and rich mouthfeel and helps reduce the environmental impact of the products.
All products are delicately adorned with colorful cookies shaped like flowers and birds, conveying the brand’s message of leaving a beautiful nature and planet for the future. The ice cream’s sunny yellow hue is derived from Solein’s natural carotenoids, symbolizing the earth element in Chinese philosophy and highlighting Atlr.72®’s focus on contributing to a better future for people and the planet by caring for the nature.
The products are available starting 28 March at the Atlr.72®’s food truck, which will rove
around Singapore delivering the first-of-its-kind ice cream experience.
VEVEY, Switzerland, March 27, 2025 /PRNewswire/ — People today are looking for faster ways to prepare wholesome meals. With 33% of households globally now owning an air fryer,[1] this device is becoming increasingly popular and is delivering on this need. Nestlé is helping consumers keep their air fryer meals varied and exciting with its growing range of air-fryer-dedicated recipes and flavors. The company recently expanded its range of Maggi Air Fryer products in the United Kingdom (UK) and Malaysia, two of Nestlé’s key culinary markets.
In the UK, where air fryers are already the third most used cooking appliance and 58% of people own one,[2] Nestlé has added three new Maggi Air Fryer Crispy Coating recipe mixes to its highly successful Maggi Air Fryer Seasonings mixes. Among the first of their kind in the market, the new coatings are aimed at helping people achieve a perfect crispiness that is full of flavor.
At the same time, Nestlé is also building out its Maggi Air Fryer series in Malaysia, where 42% of households own an air fryer.[3] Here, the company has introduced a Satay variant along with repositioning its existing marinade mixes as part of the air fryer series to provide consumers with an authentic taste from fresh ingredients in two simple steps – marinating and air frying.
“Maggi, the world’s leading food brand with highest household penetration has always been at the forefront of food innovation for decades” said Nikhil Chand, Head of Food Strategic Business Unit at Nestlé “In both the UK and Malaysia, we are amongst the first with an air fryer range.
At Nestlé, we are constantly supporting modern cooking through our innovative offerings and enabling consumers to prepare delicious home cooked meals. As one of our six ‘big bets’ for 2025, our modern cooking solutions have the potential to generate over 100 million Swiss francs in annual sales.”
Swen Rabe, Head of the Nestlé Research and Development Center for Food in Singen, Germany added: “Our chefs and food developers worked to craft these innovations through the smart combination of ingredients, leveraging Nestlé’s sensory expertise and knowledge of local flavor profiles and trends. These recipe mixes are just the latest examples of our ability to drive innovations that meet demand for modern cooking solutions like the air fryer.”
The category expansion builds on the presence of air fryer cooking solutions across other geographies like Australia, New Zealand and China. Nestlé is leveraging years of flavor knowledge to deliver a carefully proportioned and authentic taste experience.
[1] Sources: Global insights. Kantar HH appliance usage study, 07.2023; NPTC Chefs consultation
[2] Sources: Leatherhead food research, May 14, 2024. Good Food Foundation Survey, September 2024.
[3] Source: MCR Consumer Study 2024.
98% shop early, leveraging deals for maximum savings, majority keep spending under RM500
KUALA LUMPUR, 26 MARCH 2025 — Shopee Malaysia’s Raya 2025 Buyer Trends Study1 reveals that Malaysian consumers are shopping earlier than ever, with 98% of shoppers beginning their Raya purchases as early as Q4 2024. This trend highlights a growing preference for early planning, allowing buyers to take advantage of year-end sales and promotions to maximise savings. The remaining 2% make last-minute purchases, typically for gifts, fresh festive essentials, or unexpected essentials right before the celebrations begin.
The study, conducted with 1,500 Shopee users, highlights a strong budget-conscious mindset, with seven in ten (70%) shoppers keeping their Raya expenses under RM500. Among them, half set a budget between RM300 and RM500. These higher-spending shoppers tend to prioritise bulk purchases for family gatherings, festive gifting, and home upgrades, suggesting that spending habits are influenced by family size, hosting responsibilities, and cultural traditions.
When asked ‘Which feature gives you the most confidence when shopping online for Raya?’ 75% of respondents chose Shopee’s secure shopping ecosystem, citing flexible payment options, Shopee Guarantee, and Shopee Mall as key factors influencing their trust. This suggests that consumers increasingly prioritise risk-free transactions and platform reliability when making purchases. The remaining 25% of consumers emphasise product variety, convenience, and community-driven insights, often relying on seller ratings, peer recommendations, and Shopee’s affiliate marketing programs to guide their purchasing decisions.
“Malaysians are shopping smarter for Raya, planning earlier and maximising value through promotions, cashback, and flexible payment options. This shift underscores growing trust in Shopee’s secure and rewarding shopping experience, where consumers prioritise not just affordability, but also convenience, buyer protection, and product authenticity. As Raya 2025 approaches, we remain committed to helping shoppers save more, shop confidently, and enjoy a seamless festive shopping journey,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
The study also highlights a strong buyer preference for interactive, real-time content when discovering Shopee’s Raya deals, with a majority relying on affiliate recommendations. Notably, four in five Malaysians turn to their Shopee Live and Shopee Video content, drawn to the ability to see products in action, access exclusive deals, and get instant answers to their questions. This trend highlights how buyers value authenticity, social proof, and real-time engagement over static posts, making live commerce a preferred way to explore and secure the best deals during peak shopping seasons like Raya.
The findings further reveal that 70% of Raya shoppers purchase fashion and beauty products, reinforcing the cultural significance of dressing up and self-care during the festive period. This category includes traditional attire, modest wear, footwear, accessories, makeup, and skincare essentials. Beyond fashion, 20% of shoppers prioritise household items, festive food, and gift hampers, reflecting preparations for hosting family and friends as well as cultural gifting traditions. The remaining 10% focus on travel essentials, gadgets, and automotive products, indicating that a segment of shoppers are gearing up for their balik kampung journeys or family holidays.
As Malaysians adopt earlier, more strategic, and value-driven shopping habits, secure and seamless e-commerce experiences have become increasingly essential. Reliable sellers, flexible payment options, and platform-wide savings play a key role in helping consumers make informed purchases while maximising value. As digital retail continues to evolve, platforms like Shopee are shaping a more convenient and trusted shopping environment, ensuring Malaysians can prepare for Raya 2025 with confidence.
Survey Methodology:
The Raya 2025 Buyer Trends Study was conducted by Shopee Marketplace, between 20 February and 12 March 2025. Voluntary feedback was obtained from 1,500 Malaysian consumers.
23 March 2025, SEPANG – This Hari Raya, Malaysia Airports presents a one-of-a-kind campaign, blending the nostalgia of 80s and 90s memories with a bold, comic-inspired twist. Before the internet and paid TV, many Malaysians found joy in reading magazines and comic books, making local comics a beloved part of everyday life. Running from now until 30 April 2025, the Riang Riuh Raya celebration transforms KLIA into a vibrant, living comic strip, imaginatively brought to life and hand drawn by Jepah Studio. This immersive experience captures the warmth, humour, and timeless charm of Raya in a way never seen before.
Rooted in the joy of balik kampung traditions, the campaign brings to life an illustrated kampung scene, featuring bold black outlines, exaggerated details, and larger-than-life characters. From playful, oversized caricatures to interactive storytelling elements, passengers will feel as if they’ve stepped into a whimsical Raya of an artfully crafted world, where tradition meets fun in the most visually striking way.
“We are excited to bring a fresh and visually captivating Raya celebration to our travellers this year. By blending the nostalgia of balik kampung traditions with a bold, comic-inspired twist, we aim to create an experience that is both heartwarming and engaging. This campaign reflects our commitment to delivering joyful and memorable moments while celebrating in a way that feels both familiar and creatively unique” said Hani Ezra Hussin, Senior General Manager, Commercial Services for Malaysia Airports.
Steps Into a Comic World Raya Celebration – Packed with Fun & Rewards!
This campaign brings the festive spirit to life with a playful, comic-inspired twist at all international airports! Enjoy exciting activities, lively performances, and exclusive shopping rewards as the airport transforms into vibrant Raya sketches. Don’t miss out on the fun as every moment is a page worth turning!
This Raya, Malaysia Airports celebrates tradition while embracing new beginnings and staying agile to drive strategic growth, and enhance service excellence for an elevated airport experience.
Visit www.malaysiaairports.com.my for more information or follow us on Instagram and Facebook at @shopmyairports.
Dreamy Staycations, Yacht Cruises & Glamping Adventures Await!
Singapore, 25 March 2025 – To celebrate its commitment to delivering quality, premium citrus goodness, Sunkist is excited to launch the Sunkist Sunshine Expert islandwide Lucky Draw. Running until 15 April 2025, consumers across Singapore have the chance to win luxurious, sunshine-filled holiday experiences while exploring the brand’s range of products, enhancing their enjoyment of Sunkist’s high-quality citrus offerings.
Sunkist Goodness:
For generations, Sunkist has been a household favourite, delivering premium orange goodness made with 100% fruit. Growers of citrus groves across sunny California and Arizona upload traditional family farm growing practices, producing consistently high-quality produce which are packed with essential nutrients, including vitamin C, that supports immunity, and contribute to overall well-being.
More than Vitamin C
Beyond boosting immunity, vitamin C plays a crucial role in collagen production which helps maintain firm, youthful skin. When paired with collaged-rich foods, vitamin C enhances absorption improving skin elasticity and hydration1.
Sunkist Orange Juice is also packed with vitamins A and E—powerful antioxidants that protect cells from free-radical damage1,4 and improve overall skin health3,4. Vitamin E helps slow down the aging process5, while vitamin C stimulates collagen production2 and aids in replacing dead skin cells2, leaving your skin radiant and supple. Every sip delivers a pure, refreshing citrus experience—made to brighten your day and nourish your body from the inside out.
Unwrap Sunshine: Grand prizes await!
Celebrate the sunshine with Sunkist, where three lucky winners will enjoy extraordinary holiday experiences a Shangri-La Rasa Sentosa Staycation, a Luxury Yacht Cruise, or a Glamping & BBQ Experience. Simply purchase any Sunkist juice or ice cream product, scan the QR code on the packaging, and upload your receipt via www.fnnfoods.com/sunkistjuices
To double the excitement, Sunkist is also hosting an Instagram contest for consumers to increases their winnings. Simple post a photo enjoying any Sunkist products, tag @sunkistjuices #SunkistSunshineExperts on Instagram, and stand a chance to be one of the two lucky winners to win either yacht cruise or glamping and bbq experience!
The all-time favourite Sunkist range of products are high in vitamin C, halal-certified, and can be found in the major supermarkets, hypermarkets and convenience stores all around Singapore with the respective Recommended Selling Price:
Sunkist Premium 100% Orange Juice 946ML – S$4.95
Sunkist Pure Premium 100% Orange Juice made with Freshly Squeezed Orange Juice
Sunkist Pure Premium 100% Orange Juice made with Freshly Squeezed Orange Juice with Lots of Pulp
Sunkist Orange Juice Drink
Sunkist Orange Juice Drink No Sugar Added
Sunkist Apple Juice Drink
Sunkist Tropical Orange Ice Cream
Sunkist Tropical Orange Multipack
For more information, please visit https://sg.fnlife.com/sunkist. Follow Sunkist Juice Singapore @sunkistjuices on Instagram for more updates.
1. “The Roles of Vitamin C in Skin Health”, PubMed Central, https://doi.org/10.3390/nu9080866
2. “The Wonder Orange”, HealthHub, https://www.healthhub.sg/live-healthy/the-wonder-orange
3. “Food For Healthy Hair, Skin and Nails”, HealthHub, https://www.healthhub.sg/live-healthy/gals_guide_model_eating
4. “Vitamin E in dermatology”, Indian Dermatology Online Journal, https://doi.org/10.4103/2229-5178.185494
5. “Vitamin E–gene interactions in aging and inflammatory age-related diseases: Implications for treatment. A systematic review”, Ageing Research Review, https://doi.org/10.1016/j.arr.2014.01.001
Customer Care and Ownership Journey a Central Focus and Long-term Commitment for JAECOO Malaysia
JAECOO Malaysia credits the support of fans and first movers for the brand’s steady advancement in the Malaysian market. Proving to be a premium off-road SUV brand to be reckoned with, JAECOO continues to draw interest for its trifecta formula of a dynamic product line-up, competitive pricing strategy, and growing network of experienced retailers and after-sales support.
“The excitement and positive feedback we constantly receive, even before a JAECOO vehicle reaches Malaysian shores, is incredible. We truly appreciate the fans and first movers who have a great deal of trust in JAECOO. This trust is something we take great care to uphold as a key responsibility,” said Emily Lek, Vice President of JAECOO Malaysia.
Since its entry in 2024, JAECOO is responsible for the delivery of over 9,000 JAECOO vehicles on Malaysian roads to date and a network of 45 dealerships nationwide.
Over 200 guests comprising JAECOO owners were hosted at the first ever JAECOO Gala Dinner against the breathtaking backdrop of the Petronas Twin Towers and KL city skyline. The celebration served as an opportunity for JAECOO to showcase its commitment to fostering a strong, close-knit community among its owners, through a sense of camaraderie and shared experiences.
In the spirit of capturing its ‘From Classic, Beyond Classic’ brand essence, JAECOO curated activities for guests to enjoy such as batik paintings of J-Club designs and motifs. The integration of an Artificial Intelligence Sketch Bot which developed personalised portraits also added to the celebration’s theme of bespoke experiences with a nod to the brand’s focus on cutting-edge technology.
The J-Club is unique in Malaysia. It is an owners’ club pioneered and driven by the JAECOO brand itself. J-Club memberships are automatic and come into effect as soon as a customer begins their ownership journey with a new JAECOO vehicle through an authorised dealer. JAECOO owners enjoy access to all events and activities organised for J-Club members across the nation.
Since its inception, the J-Club has organised several exciting events nationwide. Notable gatherings include a J-Club Drive Event in Johor Bahru (January 2025), where 30 participants embarked on a scenic drive between Plentong and Desaru. Further to this, the J-Club also organised a Northern Region Gathering in Penang (February 2025) as a post-Chinese New Year celebration attended by 200 guests. The calendar now adds the JAECOO Gala Dinner 2025 as yet another memorable event in the relationship between the brand and its valued JAECOO owners.
With more exciting activities on the horizon, JAECOO Malaysia indicated its long-term commitment to curating a premium ownership experience centred around customer care and building a sense of community among J-Club members.
Speaking about the future, Lek, added, “Looking ahead, we are excited about 2025 and the milestones to come. It is all about raising the bar and serving our customers to the best of our abilities.”
In a build-up to its official public preview, JAECOO also showcased its highly anticipated J8 Premium SUV at the JAECOO Gala Dinner. The J8 SUV will also be on preview to the public from 27 to 31 March at the 1Utama Shopping Centre (GF Luxe).
For more details about JAECOO Malaysia, visit www.jaecoo.com.my and keep up to date by following JAECOO Malaysia social platforms.
KUALA LUMPUR, 24 MARCH 2025 – In the spirit of ‘Rezeki Dikongsi, Berkat Diperoleh’, Coca-Cola Malaysia reaffirms its commitment to fostering togetherness and supporting communities in need during Ramadan. This holy month is made even more meaningful through dedicated community programs focused on sharing meals and embracing generosity.
As part of its Ramadan initiatives, Coca-Cola Malaysia will provide meals and beverages to over 3,000 individuals at six mosques across the Klang Valley for buka puasa (breaking fast). In line with its commitment to supporting local businesses, all meals will be prepared by small, independent food vendors.
“For over 85 years, Coca-Cola has been part of Malaysian communities, celebrating countless moments of joy and connection. This Ramadan, we are dedicated to uniting communities and strengthening the spirit of togetherness. Through meaningful initiatives like ‘Rezeki Dikongsi, Berkat Diperoleh’, we aim to share meals and beverages while fostering deeper community bonds,” said Amanda Lin, Franchise Operations Director, Coca-Cola SIMA.
Continuing its annual tradition, Coca-Cola Malaysia will also host an Iftar ceremony at Bandar Enstek Mosque, a community focal point near its bottling facility in Negeri Sembilan. The event will bring together local residents, community leaders, and Coca-Cola Malaysia employees to buka puasa in an atmosphere of unity and gratitude.
Additionally, Coca-Cola Malaysia is empowering its employees to give back through the company’s volunteer initiative, SiMAJU Kindness Crew. Employees will personally distribute refreshments for buka puasa at various community gatherings, further reinforcing the company’s belief in kindness starting from within.
Ramadan is also a time for collaboration, and Coca-Cola Malaysia continues to support its partners in giving back to the community. As the official beverage partner of Lotus’s Malaysia and K Fry Urban Korean, the company will contribute beverages for iftar meal distributions and food basket programs, ensuring more families can enjoy a nourishing meal during this sacred month.
Amanda added, “Ramadan is a time of reflection, empathy, and generosity. At Coca-Cola Malaysia, we are proud to contribute to the well-being of our communities. By coming together, we can make a tangible difference and spread a message of unity. Our team’s involvement this year highlights our dedication to making every act of giving more personal and impactful.”
Coca-Cola Malaysia remains committed to making a positive impact during Ramadan and beyond, continuously finding meaningful ways to uplift communities and foster the spirit of giving.
F&N’s est Cola Malaysia is promoting dirty cola by encouraging consumers to mix their est Cola with F&N’s Teapot Krimer Sejat to create a special drink to break the fast during Ramadan.
Dirty soda is a US-based beverage trend, especially popular in Utah, where soda is customised with cream/creamer, flavoured syrups or fruit juices. TikTok has been instrumental in its rise in popularity.
F&N’s new promotion leverages its existing product portfolio to introduce a unique beverage experience.
Key takeaways: adopting international influences to stimulate demand and generate fresh experiences
Gong cha Malaysia is offering a special Raya treat, the Pistachi-OH Raya collection, from March 24th to April 30th, 2025 (or while supplies last). This limited-time menu features three pistachio-inspired drinks: Honey Pistachio Smoothie, Pistachio Milk Tea with Pearl, and Strawberry Pistachio with Milk Foam.
These new drinks capitalise on the surging popularity of pistachio, a flavour trend ignited by the viral Dubai chocolate sensation.
Key takeaways: pistachios milk tea
