Nestlé Vietnam has made available its latest product MILO with A2. The new MILO A2 is an upgraded version of traditional Milo, featuring easily digestible A2 protein combined with whole grain barley for an energy boost. It not only supports children’s physical development but also serves as a great companion for active individuals, athletes, and those facing intense study sessions.
Boosting MILO consumption has always been a strategic priority for Nestlé, and addressing the challenge of lactose intolerance among Vietnamese consumers is a crucial step. One solution is to introduce a digestive-friendly MILO, which could take various forms, such as plant-based alternatives. However, these might compromise the familiar taste of MILO — an issue the A2 version resolves.
Given the limited development of A2 milk supply in Vietnam, it’s intriguing to consider where Nestlé sources its A2 milk. A look at the ingredient list reveals that this product contains A2 milk powder, indicating that the company likely imports it from overseas.
The inclusion of A2 milk indicates a rising awareness among Vietnamese consumers about its benefits, reducing the need for extensive consumer education.
Vinamilk has released its latest A2 milk under the Green Farm range. This product is manufactured at the Vinamilk Green Farm eco-farm system using a closed-loop process and modern technology to deliver high-quality, safe, fresh milk for consumers.
A2 milk contains A2 beta-casein protein, reducing the risk of digestive discomfort in consumers sensitive to A1 protein.
The milk is produced from purebred dairy cattle imported from the United States, Australia, and New Zealand.
A2 milk products require a reliable supply of A2 milk, which only Vinamilk can locally provide through its imported A2 milk herds. In 2018, Vinamilk introduced the country’s first A2 fresh milk, offering an alternative for consumers with lactose intolerance.
To cater to lactose-intolerant consumers, Vietnamese dairy producers have largely opted for the more affordable and widely favoured lactose-free option. However, the landscape for A2 milk is shifting, with MILO recently introducing a variant containing A2 milk in Vietnam as a unique product differentiator.
NutifoodGrowplus+ Milk Dessert is now available in Vietnam. The latest launch in a palatable ready-to-consume snacking format is a nutritional booster that promotes child’s height and supports their daily health. The dessert is suitable for toddlers from six months old and onwards.
Nutifood Growplus+ Milk Dessert contains an innovative blend of Calcium, Vitamin D3, and K2, combined with an optimal ratio of Zinc, and is designed to strengthen bone density and accelerate your child’s growth.
Nutifood Sweden’s exclusive FDI Formula, featuring the potent duo of 2’FL HMO and soluble fibre FOS, ensures smooth digestion and efficient nutrient absorption while boosting immune function and maintaining a balanced gut flora.
The line offers two irresistible flavour options—Vanilla and Chocolate.
There are a diverse range of dairy products in Vietnam aimed at promoting children’s height growth, including both powdered and liquid milk options. Nutifood sets itself apart by innovating with a dessert cup format, creating a more enjoyable consumption experience while enhancing children’s nutritional intake.
Key takeaways: nutritious snacks to promote height
Nutifood GrowPLUS+ Colostrum Lactoferrin is now available in Vietnam with a comprehensive immunity-enhancing blend. This exceptional formula combines premium Lactoferrin, 24-hour colostrum abundant in IgG antibodies, and Nutifood Sweden’s exclusive FDI Formula to strengthen the child’s natural defenses.
Lactoferrin curbs bacterial growth by tightly binding to iron molecules, effectively depriving bacteria of the essential nutrients they need to thrive. Additionally, it works synergistically with IgG antibodies to enhance immune activation, boosting the body’s capability to identify and eliminate harmful pathogens.
Lactoferrin’s growing application in the Asia Pacific region is driven by several key factors. First, there’s an increasing demand for natural, immune-enhancing ingredients amid rising health consciousness. Consumers in APAC are actively seeking products that support overall wellness, and lactoferrin—thanks to its ability to improve iron absorption, modulate the immune system, and inhibit bacterial growth—fits this need perfectly.
From limited-edition cans to modern beats and community events, Pepsi unites music, art, and culture in a vibrant tribute to the harvest season, featuring Belle Sisoski and a new wave of young East Malaysian voices.
This year’s limited edition cans feature the Rungus motif by Charles Mawan (Sabah) and the Pua Kumbu by Daphne Sia (Sarawak), brought together in one visual celebration of East Malaysian identity. Two cultures, one shared canvas..
These collectable cans are available across East Malaysia and exclusively in Peninsular Malaysia via 7-Eleven. Shoppers can also join a special contest by purchasing Pepsi to win exclusive prizes.
23 May 2025, Kuala Lumpur – Pepsi has launched its 2025 Harvest Festival campaign, a nationwide celebration of Gawai and Kaamatan that brings together music, design, and culture to honour the vibrant spirit of East Malaysia. At the heart of this year’s campaign is a dynamic new anthem featuring Bornean star Belle Sisoski, one of Borneo’s most celebrated artists, alongside Sabah’s beloved Marygrace, and Rezza Shah, as the voice of Sarawak: a musical collaboration designed to spotlight East Malaysian traditions while connecting with younger audiences through contemporary expression. Alongside limited edition can designs inspired by Rungus and Pua Kumbu motifs and exclusive retail promotions, the campaign underscores Pepsi’s ongoing commitment to uplifting local voices, uniting communities, and making cultural celebration a shared experience for all Malaysians!
The campaign reflects Pepsi’s long-standing commitment to championing what unites Sabah and Sarawak, while continuing to strengthen the brand’s relevance, affinity, and leadership in East Malaysia. As the festive spirit of Gawai and Kaamatan returns, Pepsi proudly embraces its role as a cultural connector, amplifying local stories through the very platforms that speak loudest to younger Malaysians — music, design, radio, and digital content.
A Modern Beat to a Timeless Celebration
A highlight of the campaign is Pepsi’s latest anthem, titled Happy Gawai Kaamatan – Remix ft. Belle Sisoski, Marygrace & Rezza Shah – Official Pepsi Harvest Celebration Anthem 2025, produced in collaboration with TVS, which you can listen at: https://www.youtube.com/watch?v=yxv0zRjoryo. Fronted by three of East Malaysia’s most dynamic voices, the track gives cultural celebration a fresh twist, one designed to resonate on the platforms and playlists of today’s generation
The new anthem is brought to life by Belle Sisoski, who not only leads the vocals but also produced and reimagined the track with her signature artistry. Known for blending ancestral sounds with contemporary textures, Belle transforms the original Happy Gawai Kaamatan into a bold, genre-crossing celebration of Bornean identity. The foundation for the song was originally laid by Ramles Walter, who composed and wrote the first version with Kadazandusun translation by Dabra Sia. Performed by Ramles and Dabra, and produced by Galvin Patrick, Revon Jeremiah, and Ramles himself, the anthem now enters a new chapter under Belle’s creative direction, bridging generations and reshaping tradition for today’s soundscape.
Building on that vision, Belle blends over 50 traditional instruments from both Sarawak and Sabah, including the Iban engkerumong, Bidayuh sirutoung, and Kadazan-Dusun bungkau and sompoton—with electronic elements to create a soundscape that feels fresh, relevant, and deeply rooted. Her composition adds a modern twist to cultural celebration, helping bring the sounds of East Malaysia into the spaces where youth connect through music, movement, and digital expression.
She’s joined by the Sabahan powerhouse vocalist Marygrace, whose breakout on One in a Million made her a national icon, and Sarawakian Star Rezza Shah, a 2024 finalist now making waves with his single Mungkin. Together, the trio leads the charge in celebrating culture through platforms that resonate with today’s generation, including the nationwide #PepsiHarvestDanceChallenge, which invites fans to move, celebrate, and share the rhythm of Gawai and Kaamatan across TikTok and beyond.
The Pulse That Unites – Through Music, Design, and Celebration
As Belle, Marygrace, and Rezza’s voices resound with a celebration “by the locals, for the locals,” Pepsi is also introducing something you can hold in your hand and feel in your heart.
The limited edition 2025 Pepsi Harvest cans are more than festive packaging — they are cultural artefacts that tell a story of rhythm, resilience, and pride. Designed around the theme of the “Pepsi Pulse”, the cans reflect the heartbeat of Gawai and Kaamatan, echoing the festive drums and unity of spirit. These intricate designs were brought to life by the same visionary East Malaysian duo who shaped the 2024 cans: Charles Mawan and Daphne Siaw (Artsy Daphy).
From Sabah, Charles revives the geometric elegance of the Rungus pattern, a motif that speaks of harmony, strength, and ancestral wisdom. From Sarawak, Daphne reinterprets the revered Pua Kumbu, blending its sacred symbolism with a modern palette to honour both the myth and the momentum of Iban heritage.
Together, their work transforms each can into a tribute to unity in diversity, showcasing the rich visual heritage of Sabah and Sarawak side by side. These limited edition cans are available across East Malaysia and, for the first time, in Peninsular Malaysia exclusively through 7-Eleven outlets! West Malaysian shoppers can also enter the 7-Eleven x Pepsi Harvest contest — just spend RM10 on Pepsi for a chance to win a cultural getaway to East Malaysia this July.
Uplifting Talent, Empowering Community
The 2025 Pepsi Harvest campaign isn’t just about remixes or refreshed packaging; it’s about uplifting local talent and ensuring culture continues to grow, evolve, and inspire. As East Malaysia remains a beating heart of creativity and tradition, Pepsi proudly takes on the role of connector: amplifying voices, preserving heritage, and inviting Malaysians to shape what comes next. This year, that invitation takes form through the Pepsi Harvest 2026 Can Design Contest: a nationwide call for original designs inspired by Gawai and Kaamatan. Winners will receive cash prizes and see their artwork featured on next year’s limited edition cans, continuing this celebration of culture, by the people and for the people.
For Amy Gan, Vice President of Marketing at Etika Sdn Bhd, the campaign reflects a long-standing commitment to community and cultural relevance: “At Pepsi, we deeply appreciate the rich cultural heritage of East Malaysia. Both Sarawak and Sabah have their own unique stories, traditions, and celebrations, and they’re all incredibly beautiful in their own way. We’re honoured to continue our journey of celebrating Gawai and Kaamatan by introducing our limited-edition Harvest Festival cans, thoughtfully designed to reflect these traditions. While they remain special to Borneo, this year we’re also making them
available in 7-Eleven stores nationwide so more Malaysians can share in the spirit of the season.”
She continues, “We’re especially proud to collaborate with East Malaysian talents like Belle Sisoski, Mary Grace, and Reza, who have helped reimagine traditional music in a way that brings it closer to today’s generation while still honouring its roots. Alongside our music video and our on-ground celebrations in both Sarawak and Sabah, this campaign is all about bringing people together through music, culture, and community.”
A Campaign as Big as the Celebration Itself
Pepsi’s 2025 Harvest campaign goes beyond music and design, it’s a cultural celebration made for the entire nation. From a 14-day activation at KDCA Kaamatan Festival in Sabah, to the Gawai Parade, Sarawak, and exclusive giveaways at outlets like Jollibee, Uncle Bob, and 4Fingers, Malaysians everywhere are invited to join in. Whether through traditional games, karaoke, or limited-edition can drops, the festivities are designed to bring people together in the spirit of Gawai and Kaamatan.
So pick up a limited edition Pepsi Harvest can and experience the pulse for yourself. Watch the anthem remix, share it with your friends, and be part of this tribute to unity, heritage, and joy.
Vinamilk has launched Vinamilk Red Dates & Goji Berry Low-Sugar Yogurt, which combines the goodness of red dates and goji berry. The addition of goji berry, which is traditional use in Chinese medicine for health and wellness, makes this spoonable yogurt interesting.
Vinamilk Red Dates & Goji Berry Low-Sugar Yogurt provides the following benefits:
Better sleep thanks to 160mg of Tryptophan, helping you snooze peacefully.
Healthier figure with over 25% less sugar compared to the traditional version.
Improved digestion with 12 million live Bulgaricus probiotics from Europe.
Key takeaways: goji berry and red dates in yoghurt
MAGURO Group, a leading restaurant brand operator in Thailand, is introducing Bincho, a new culinary concept that revives traditional Japanese charcoal grilling using Binchotan charcoal. This latest venture embodies the Washoku philosophy—an approach that emphasises quality ingredients, careful preparation, nutritional balance, and heartfelt service.
The menu highlights premium ingredients like fish, chicken, pork, and beef, all grilled over Binchotan charcoal to enhance natural flavors. Freshly steamed rice, classic side dishes, and set meals provide an accessible yet refined dining experience designed for regular enjoyment.
Bincho’s offerings include grilled Kinki fish with crispy skin and tender flesh, Saikyo-marinated grilled pufferfish, and Salmon Ikura, featuring delicately seasoned salmon roe. With set meals starting at 280 baht and hand-grilled Yakitori skewers from just THB 40 , Bincho presents an affordable way to experience authentic Japanese flavours.
Bincho is set to open its first branch at MEGA Bangna in July 2025.
Singapore, 22 May 2025 – In the quiet early hours, a comforting ritual begins as the aroma of freshly brewed coffee fills the air. But it is the addition of creamy, luscious milk that transforms each cup into a moment of indulgence – awakening the mind with every velvety sip. These are the precious moments that gently ease the mind from the warmth of dreams into a brand-new day.
Milk plays a crucial role in crafting an exceptional cup of joe, with its quality directly shaping the flavour and texture of dairy-based coffee varieties such as flat white, café latte, and cappuccino. FARMHOUSE, known for its premium quality and outstanding taste, captures the natural richness and celebrated excellence of Australian milk.
Every carton of FARMHOUSE pasteurised milk delivers a smooth, creamy texture and rich indulgent flavours – everything a great cup of coffee should be. It embodies the authentic taste of Australia’s renowned dairy heritage, perfect for creating memorable moments at the breakfast table.
Perfection in every cup with FARMHOUSE and De’Longhi
Designed for coffee enthusiasts in mind, De’Longhi coffee machines bring the art of espresso into homes with ease and elegance. When paired with the smooth, luscious Australian FARMHOUSE milk, everyday coffee moments are effortlessly transformed into something extraordinary.
From now until 15 August 2025, win an automatic coffee machine from De’Longhi retailed at S$1,999 with the purchase of S$6 worth of products from FARMHOUSE. There are five coffee machines to be won. To participate, simply upload the receipt to the contest page: www.farmhouse-contest.com/delonghi/ – terms & conditions apply.
In addition, purchase S$18 worth of FARMHOUSE products via RedMart from now until 15 August 2025 and receive a De’Longhi special blend too for a premium coffee experience, while stocks last.
Halal-certified, the range of FARMHOUSE products are available at all leading supermarkets, hypermarkets, convenience stores, minimarts, and provision shops such as Cold Storage, CS Fresh, FairPrice, FairPrice Finest, Giant, Sheng Shiong and e-commerce stores such as RedMart.
Join the energy at Penang, Johor Bahru, and Kuala Lumpur as gamers go head-to-head in a thrilling fight for glory and RM750,000 in total prizes.
Live Tournaments, Real Prizes: Watch 16 teams per location battle it out in-person in single elimination, Best-of-1 clashes, with RM5,000 to be won per location and a Grand Finale spot on the line.
More Than a Match: From Mountain Dew sampling and ROG’s elite gaming showcase, to cosplay appearances by the COS-MIC Stars, each qualifier is a full-blown community celebration.
Powered by Partners, Fueled by Fans: Backed by 4Fingers, Jollibee, The Chicken Rice Shop, and now ROG, Dew Challenge 2025 is charging forward as Malaysia’s boldest esports campaign yet.
KUALA LUMPUR, 21 May 2025 – The arena is set and the fans are ready as Mountain Dew’s Dew Challenge 2025 On-Ground Qualifiers are taking over the streets! This May and June, Mountain Dew invites all fans of competitive mobile gaming to witness live battles and celebrate the spirit of esports with four high-octane qualifier events happening in Penang, Johor Bahru, and Kuala Lumpur. They’re bringing a storm of excitement to Malaysia’s most passionate gamers, and whether you’re in it to win it or just there to soak in the hype, this is your chance to experience the world of Honor of Kings like never before.
These qualifiers form the beating heart of Mountain Dew’s wider 2025 gaming campaign, which boasts a total prize pool of RM750,000. These events are designed to be community gatherings that celebrate mobile gaming culture in all its energy and colour. At each location, players will face off in knockout matches, while fans can enjoy live battles,
technology showcases, and interactive zones that bring the Honor of Kings universe to life.
One of the 16 Legendary Skins available for grabs – pictured above is the T-REX for LAM.
A Tournament You Can Touch, See, and Hear
The on-ground qualifiers are open to pre-registered teams and will follow a single-elimination, Best-of-One format. 16 teams will be shortlisted per location each day, and one champion will emerge victorious at each qualifier, claiming RM5,000 in cash and advancing to the Top 16 at the Dew Challenge Grand Finale. All 16 selected teams per qualifier location will also walk home with a HOK Legendary skin for their favourite characters that can be purchased in the Honor of Kings’ in-game store.
Registrations are now open at www.dewchallenge.com, and participation is free for all Malaysian players. In the event of overwhelming demand, teams will be selected via a fair random draw. All confirmed teams will be notified in advance.
The schedule for these qualifiers are as follows:
24–25 May at Straits Quay, Penang
31 May–1 June at Toppen Shopping Centre, Johor Bahru
14–15 June at Lalaport BBCC, Kuala Lumpur
21–22 June at Sunway Velocity Mall, Kuala Lumpur
Each battle will be played live at the venue’s main atrium, drawing in fans, families, and curious mall-goers alike. It’s competitive gaming on full display, and the atmosphere promises to be electric.
A Dew Experience for Everyone
These events are built not just for competitors, but for the wider community. Mountain Dew will activate an on-site experience zone at each location, offering fans a chance to
sample the drink that fuels the fight and engage with special brand partners.
Taking centre stage is Republic of Gamers (ROG), the official mobile device partner of the
Dew Challenge. Visitors will get a chance to experience the ROG Phone 9 Series, a flagship gaming phone designed to deliver the ultimate mobile gaming experience. With its top-of-the-line Snapdragon processor, 185Hz display, and cutting-edge cooling technology, the ROG Phone 9 is engineered for serious performance, whether you’re a pro or a casual player. Attendees who participate in on-site challenges will also receive exclusive ROG merchandise, making it an experience fans won’t want to miss!
Joining the excitement are the COS-MIC Stars, a fan-favourite cosplay group who will be appearing in full costume at all qualifier events. These colourful ambassadors will be cheering on players, posing for photos with fans, and helping to ignite the high-energy atmosphere that defines the Dew Challenge. Whether you’re coming to compete, support a friend, or just take in the fun, the Dew Challenge On-Ground Qualifiers promise a full-day experience of play, spectacle, and connection.
RM750,000 in Prizes and a Platform That Matters
The Dew Challenge 2025 campaign offers one of the most significant prize pools in the Malaysian mobile esports scene. This includes RM200,000 in cash prizes, RM250,000 in Honor of Kings in-game tokens, and RM300,000 in vouchers from food partners like 4Fingers, Jollibee, and The Chicken Rice Shop. The rewards reflect not just competition
value, but a deeper recognition of the community that fuels it.
More than a contest, this campaign is a commitment to building local talent and bringing
esports to everyday Malaysians in a meaningful way. Honor of Kings continues to grow its
influence in the region, with over one million downloads in Malaysia during its first week
alone. Mountain Dew’s decision to invest in a physical tournament platform speaks to its
belief in the future of the scene.
Amy Gan, Vice President of Marketing, Etika Sdn Bhd, shared, “Gaming today is a force
that brings people closer, unites communities, and inspires the next generation of digital
athletes. At Mountain Dew, we’ve always stood for energy, boldness, and being right there
in the action, and that’s exactly what the Dew Challenge 2025 On-Ground Qualifiers are
all about. This isn’t just a tournament; it’s a rallying point for gamers across Malaysia to
come together, compete live, and be part of something bigger than themselves. Gaming
today is a force that brings people closer, unites communities, and inspires the next generation of digital athletes.”
“With the support of our partners like ROG, Jollibee, The Chicken Rice Shop, 4Fingers, and
of course, Tencent, we’re proud to deliver an experience that’s thrilling, inclusive, and
grounded in the passion of our local players. Whether you’re stepping up to the
battlefield or cheering from the sidelines, we invite you to be part of a campaign that’s
built for everyone — and made to be remembered.”
Honor of Kings Captivates Malaysia Through Localised Efforts
As one of the top MOBAs in the world, Honor of Kings took Malaysia by storm with over one million downloads within a week of its launch in July 2024. HOK has incorporated
localised elements to further engage local audiences, including the much-loved
“pasang” slang from homegrown band 3p, and an exclusive Datuk Lee Chong Wei skin
that players can claim.
With this powerhouse collaboration between Honor of Kings, Mountain Dew, and its
partners, gamers can look forward to a thrilling new era in esports, one fueled by
unmatched rewards and electrifying gameplay.
Get ready, Malaysia! HOK’s biggest showdown is here, and the rewards have never been
greater.
Think you’ve got what it takes to dominate the battlefield? Head over to dewchallenge.com and stake your claim on epic prizes!
The Department of International Trade Promotion (DITP) of the Ministry of Commerce is set to host the “Thai SELECT Royal Gala Night” on Wednesday, May 28, 2025, at the Mandarin Oriental Hotel in Bangkok. The event respectfully invites Her Royal Highness Ubonratana Rajakanya Siriwatthananapannawadee to preside as Chairperson, as part of an initiative to elevate Thai cuisine and the Thai SELECT brand on the global stage. Guests will experience an exclusive presentation of Thai cuisine crafted under the concept “THE 5 SPIRITS OF THAI TASTE,” showcasing the exquisite essence of Thai flavors through an unforgettable gala dinner.
This prestigious event is organized to boost confidence and promote international recognition of the Thai SELECT brand—a mark that certifies the quality and authenticity of Thai cuisine, whether in restaurants that serve genuine Thai flavors or in ready-to-eat Thai food products made with authentic ingredients and standards. The initiative stands as a vital element of Thailand’s soft power, enhancing the positive global image of Thai food and dining establishments.
In 2025, the Ministry of Commerce has undertaken efforts to elevate and rebrand the Thai SELECT trademark for broader international acceptance. This initiative aligns with the government’s policy of driving the Thai economy with creative power (Soft Power), aiming to enhance marketing, economic growth, and the global standing of Thai cuisine. Additionally, the “Orchid Honor Star” symbol has been introduced to classify restaurants awarded the Thai SELECT mark into four levels: Thai SELECT 3 Stars, Thai SELECT 2 Stars, Thai SELECT 1 Star, and Thai SELECT Casual.
During the Thai SELECT Royal Gala Night, participants will experience the distinctiveness of the “Five Spirits of Thai Taste,” which reflect the core flavors of Thai cuisine: sour, sweet, rich, salty, and spicy. Each dish is meticulously crafted to honor the true essence of Thai flavors by top chefs from five renowned restaurants participating in the Thai SELECT project. This five-course culinary journey promises an impressive tasting experience that captures the enduring charm of Thai culture. The courses include:
The Awakening Spirit (sour) by BLUE ELEPHANT
The Grounded Spirit (salty) by Amdang Typhoon Group
The Fiery Spirit (spicy) by Royal Osha
The Soulful Spirit (rich) by R-HAAN
The Nostalgic Spirit (sweet) by The Artisans Ayutthaya
Furthermore, the Thai SELECT Royal Gala Night will be honored by the presence of Ethan Bernath—a renowned young American chef, writer, and content creator known for his influential role in the food industry through online content. He will join the event to exchange insights on Thai cuisine with celebrated Thai chefs and experience the balance of body, mind, and vitality that authentic Thai flavors offer.
Ultimately, the Thai SELECT Royal Gala Night marks another significant step in reinforcing the international credibility of the Thai SELECT brand. It underscores the inherent standards and quality of Thai cuisine for global audiences, acts as an economic driver, and further expands the growth opportunities for Thai food businesses abroad well into the future.
